THE BLOG

The ABCs of Attraction Marketing Online

11/26/2014 12:20 pm ET | Updated Jan 26, 2015
  • Kim Harris Chief Visionary Officer, IAM-Community Consulting & Training
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After you read this short article you will feel more confident in your ability to turn your online business into the success you dream of and build a rabid community of subscribers or followers of your content.

Attraction marketing online is becoming the standard in which anyone anywhere can create a lucrative business by using certain strategies. When I first learned of online marketing, I wasn't sure what that meant. Like many of you, I thought it was about having something to sell online and that was it. But over time, I began to take notice of how successful marketers were implementing strategies to reap huge success in their business.

There is only one solution to this kind of challenge. Learn three core skills that have been beneficial to my online business and use them to help you with yours.

Ask yourself this question...
What would it feel like to experience real success in my online business?
The answer is as simple as A-B-C. But, before we uncover what that means, let me make a suggestion: Don't give up! No matter how much money you have spent, or how many so-called "guru's" you have been suckered into believing, don't give up!

Can you imagine what it would feel like to finally see money flowing into your account because of simple easy-to-use strategies?

So what is attraction marketing anyway? It is nothing new; traditional salespeople have been using this method since the sales industry began. We use it in our everyday life, it is simply, a way of communicating that is attractive to others, thus, resulting in sales, support, advice that's needed, or whatever else we want.

Attraction marketing online is done a little differently, because you don't have the face-to-face encounter. In order to have the same level of persuasion, you must learn how to skillfully orchestrate your words to make the connection with your audience. "Magnetic" words have the ability to grab attention at the most subtle subconscious level and the reader doesn't really know they are pulled into the content until they take action.

Now that you understand the basic definition of attraction marketing, let's examine the A-B-C's of it.

A = Aligning your message with your audience in an authentic way. When you know what you know, you know how to convey it. When you are trying to sell something, it comes across as fake. Keep it real -- the only way you can do this and have it successfully persuade your audience, is to be authentic and endorse only what you, yourself have experienced. People are smart and they can spot a con within seconds. Don't underestimate your target audience.

B = Believe in your products or services, and your ability to assist your target customer with any grievance. It is important to be accessible to your customer and ensure them that what you are offering is of quality. But remember, when your customer feels you are a person of quality, they won't have any problem believing that you represent is a quality product.

C = Communicating and connecting in a consistent manner. Your audience wants to hear from you in a personable, direct way. Consistency implies a regular basis, but the key is setting the schedule in a way that your audience expects to hear from you. Make each piece of communication connect with your audience instead of a "sales pitch" to buy your product.

Use the ABC's of attraction marketing concepts and strategies for your network marketing business today by sharing a system designed for your online success.

Kim Harris, Creator/Visionary - Stiletto Business Strategies for Women Business Owners™ and the #StilettoMovement. An entrepreneur and co-founder of a nonprofit organization, Kim helps women entrepreneurs connect and share value in online trainings and live events. She is the recipient of the Small Business Administration's Women in Business Champion of the Year Award and 2013 Small Business Influencer Nominee. Kim is a published author of several books and has helped women entrepreneurs procure hundreds of thousands in grants and sponsorships to further their purpose and mission. To become a speaker for the StilettoMovement, email kim@smartstrategyforsuccess.com - View http://www.ustream.tv/channel/stilettowbo-strategies