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Is the Medium the Message? Trivialization of the Medium

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In 1964, media analyst Marshall McLuhan suggested that a given medium was more important than its message. In 2009, I sat down with Dan Rather, Geraldo Rivera, Tim Zagat, Amy Goodman, Rachel Sklar, Carol Jenkins, Bill Pullman, Bob Simon, John Ziegler, Juan Williams, Kevin Macdonald , Mary Alice Williams, and Stephen Cannell to see what they had to say about the changing face of our news media.

Watch 'The Trivialization of the Medium' Part One

Trivialization of the Medium Part 1 from Kimberly Butler on Vimeo.

Watch 'The Trivialization of the Medium' Part Two

Trivialization of The Medium Pundits Part 2 from Kimberly Butler on Vimeo.

Join us next time when we discuss 'The New Media Watchdogs.'

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