05/14/2010 05:12 am ET | Updated May 25, 2011

Is the Medium the Message? The Politicalization of the Medium

In 1964, media analyst Marshall McLuhan suggested that a given medium was more important than its message. In 2009, I sat down with Dan Rather, Geraldo Rivera, Tim Zagat, Amy Goodman, Rachel Sklar, Carol Jenkins, Bill Pullman, Bob Simon, John Ziegler, Juan Williams, Kevin Macdonald , Mary Alice Williams, and Stephen Cannell to see what they had to say about the changing face of our news media.

Watch 'The Politicalization of the Medium''

Politicalization of the Medium from Kimberly Butler on Vimeo.

Join us next time when we discuss 'The Dehumanization of the Medium.'

Additional Credits
Anthony Brian Smith, Writer/Producer
Elberta Gaither, Director/Editor
Chris Ewen, Sound Editor