THE BLOG

Obama Wins The Toms Shoes Race

12/04/2008 05:12 am ET | Updated May 25, 2011

"Far and away the best prize that life offers is the chance to work hard at work worth doing." -Teddy Roosevelt

If you ever happen to meet Blake Mycoskie, you'll know immediately that he's one of those good guys whose got a really big heart--and lots of soul. Or soles actually, thousands upon thousands of them worldwide, as Blake is the founder of Tom Shoes- shoes for tomorrow. For each pair of shoes sold, a second is donated to a child in need.

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Blake and his girlfriend Maggie Grace/Friends modeling Toms Shoes

Blake started Toms Shoes back in 2006 when creative inspiration and philanthropy collided for him. During a vacation in Argentina he bought a pair of alpargatas, the traditional utility shoe of Argentinian workers. Blake realized that he could update the look for the U.S. market and simultaneously provide shoes to those going without. He replaced the traditional rope sole with an EVA sole, the cardboard insole with leather and cut the canvas uppers in all sorts of fun colors and patterns. The result is a laid back slip-on with a cool So-Cal vibe.

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Toms Shoes for Ralph Lauren Rugby

I was introduced to Blake recently at a New York cocktail party celebrating his new partnership with Ralph Lauren Rugby. Together they've created an edited line of shoes designed specially for Rugby customers. This is a big deal that Ralph Lauren decided to partner with Tom's Shoes, as it's a first in the history of the Rugby brand and this will help Tom's reach a broader audience--which means more good karma and fun shoes for everyone's feet. You can find Tom's Shoes at Rugby, Scoop NYC, American Rag Cie and tomsshoes.com

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The cocktail party at Rugby

As the election winds down, Blake emailed us with this news:

Could TOMS Shoes sales predict the presidential race?

Yes, even TOMS Shoes has election fever. Two months ago we introduced our "election collection" and the the buyers (and voters) have caused many of the core sizes to sell out, but there seems to be a disproportionate amount of certain "styles" left. As of today, 43.95% of the shoes sold have been "Vote Democrat", while "Vote Republican" represents 26.91%, and the "Split Decision" has 26.91%. TOMS Shoes does not donate any money from these sales to the respective parties, but it does give a pair of shoes to a child in need for every pair sold. This is one policy that does not waiver.

Get out and Vote!