While AAPOR's panels are predominantly comprised of academics and professional non-partisan researchers, it was nice to run into a handful of political pollsters who had presentations as well. Chris Wilson and Bryon Allen from Wilson Research Strategies dug into the ANES data to answer a basic question: what matters more, persuasion or turnout? Is it more critical to move the middle or to energize your base? Their research points to persuasion as key. I pulled them aside for a moment before their panel to find out about their research.