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AAPOR 2010: Pew's Jocelyn Kiley

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One of the things I loved most about the AAPOR conference was the opportunity to learn from pollsters of different disciplines. The lessons one organization learns about how to reach a unique population are often useful to researchers of all varieties. In this case, Pew presented its findings about how best to reach Hispanics in general public opinion surveys. From issues in language and translation to interviewer hand-offs to the prevalence of cell phone use, Pew's findings highlighted the challenges in ensuring Hispanics are properly represented in survey research. For campaign pollsters, particularly those operating in states with a high proportion of Hispanic voters, knowing how to get a representative snapshot is becoming more and more critical to monitoring political attitudes. I had a chance to chat with Jocelyn Kiley about the research and its importance to political polling.