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Kristie Arslan

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Five Big Myths About American Small Businesses

Posted: 05/24/11 02:53 PM ET

Politicians on both sides of the aisle have been struggling to stimulate the economy and put a definitive end to the Great Recession. These efforts have included sector-specific bailouts, cash for clunkers and the American Recovery and Reinvestment Act of 2009, which helped some notable companies and stimulated some industry sectors, but most of these efforts provided little benefit to the typical American business.

Last week, the Obama administration recognized the contributions of this important business demographic with its National Small Business Week. It's worth challenging a few of the myths about the American small business landscape -- as they are truly the engine of the economy.

1. Most Americans work for large corporations

Conventional wisdom used to hold that what's good for General Motors is good for America. While GM may no longer be the poster child for corporate America, large corporations can afford lobbyists who make sure their clients are first in line when legislation is drafted. One of the justifications in protecting the interests of corporations first is the notion that they employ the vast majority of Americans and that corporate interests are necessarily aligned with most workers'.

But large businesses only employ about 38 percent of the private sector workforce while small businesses employ 53 percent of the workforce. In fact, over 99 percent of employing organizations are small businesses and more than 95 percent of these businesses have fewer than 10 employees. The reality is that most Americans are employed by a very small business that has little in common with the tiny sliver of the business demographic represented by corporate America.

2. Job growth is driven by large employers

Since most of us read about the handful of large employers in the business pages on a regular basis, we often assume that job creation depends on their success. While corporations do employ many Americans, small businesses account for 64 percent of net new jobs created. Many of these new jobs are also new companies -- the startup rate in 2010 was the highest it has been in 15 years, according to the Kauffman Index of Entrepreneurial Activity. More than half a million new businesses were created in 2010 as the poor economy and high employment rates have led more individuals into business ownership.

Historically, small businesses grow faster than their large counterparts, too. The average growth rate of a large company with more than 500 employees over the decade ending in 2006 was about 1.3 percent. In that same period the growth rate for America's smallest businesses, the self-employed, was 3.4 percent. As small businesses grow, they hire employees, buy goods and services from other businesses, contribute to the local tax base and support individuals and their families.

3. Lending is readily available for small businesses in large and small amounts

When President Obama signed the Small Business Jobs Act last May, much attention was paid to the $30 billion Small Business Lending Fund that would be made available to community banks, credit unions and community development funds. This funding helped address the fact that neither the Troubled Asset Relief Program (TARP) funds nor industry bailouts specifically helped small businesses. Although the $30 billion in lending was authorized eight months ago, the Treasury Department has yet to distribute these funds, which means the community banks have not been able to boost small business lending as the legislation intended.

Further complicating the lending picture is the fact that self-employed business owners most often need what would be considered a "micro" loan to any lending institution, including a community bank. A business owner may only need $5,000 to invest in new office equipment or marketing efforts, but loans in such small amounts are not readily available through small business lending programs. Instead, this business owner has to use a personal credit card to make the investment, which typically has much less desirable terms and interest rates than a small business loan. What self-employed business owners need is recognition that these small loans are just as vital to business success as the larger loans that are supposed to be readily available.

4. Self-employed business owners get all the same tax benefits as larger businesses

Businesses have a seemingly infinite ability to "write-off" certain expenses on their corporate tax returns, right? But what about business owners who file individual tax returns, as most self-employed businesses do? It turns out there are fewer tax perks for the self-employed business owner. For example, corporations are able to claim health insurance policies for employees as a business expense and their employees pay for those policies with pre-tax dollars. A self-employed business owner could have claimed tax relief for purchasing health insurance last year, thanks to a one-year self-employed health insurance tax deduction in the Small Business Jobs Act, but will have to go back to paying full freight with no tax relief next year, unless Congress decides to make the deduction permanent.

Even the tax perks specifically created for self-employed business owners can be a challenge. Taxpayers who work from home are entitled to take a home office deduction, but about 60 percent of those eligible for the deduction don't take it. One reason is that many taxpayers have heard that taking this deduction will create an audit risk, which may have been true once but was largely addressed by tax changes made in the late 1990s. The other reason for the low participation rate is that the deduction is notoriously difficult to calculate. Congress is considering solving this problem by creating a standard home office deduction, which would certainly keep more business owners from leaving money on the table when it comes to tax relief.

5. Being self-employed is not a "real" job

One of the most frustrating myths that self-employed business owners face is the near-universal lack of understanding about their business demographic among policymakers. The many millions of self-employed and micro businesses are rarely "hobby" enterprises or a last ditch effort to prevent being unemployed.

Being your own boss means you have created a job for yourself and have prevented one more individual from showing up on the unemployment rolls. As the unemployment rate edged back up to 9 percent in April, more individuals may be considering creating a job for themselves. These jobs are just as valuable to the economy as an office or factory job. This dynamic business demographic contributes about $1 trillion to the economy every year -- no myth.

 

Follow Kristie Arslan on Twitter: www.twitter.com/nasetweets

Politicians on both sides of the aisle have been struggling to stimulate the economy and put a definitive end to the Great Recession. These efforts have included sector-specific bailouts, cash for clu...
Politicians on both sides of the aisle have been struggling to stimulate the economy and put a definitive end to the Great Recession. These efforts have included sector-specific bailouts, cash for clu...
 
 
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11:21 AM on 06/04/2011
Great post!

Another challenge for freelancers is where/how to find new clients. Small businesses have a similar challenge: where do they find top notch graphic designers, writers, web developers, marketing consultants, PR specialists? Finding freelancers is a rather luck-based process.

On MarketingZone, a new how-to site and community for small business on marketing, we've compiled and are continually updating this list of Best Sources to Find Marketing Freelancers.

http://www.marketingzone.com/1230-best-sources-marketing-freelancers-small-business

Hope this helps marketing freelancers find new clients. And small businesses find marketing experts to hire. Win-win.
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Rita R
Always asking why
12:39 PM on 05/29/2011
Myth #101: The Small Business Administration can lend this $30 billion to small businesses.

Nope. Small business owner have to apply to commercial lenders for their loans, even micro-loans. The SBA guarantees, currently, up to 90% of the funds loaned. Sounds like a good deal for the banks, and certainly reduces risk for loan initiation. BUT the banks aren't lending. I'm a SCORE volunteer in one of the largest SCORE Chapters in the country. SCORE (initially, the acronym stood for Service Corps of Retired Executives) volunteers give free business consulting, advisement, and mentoring to small businesses. We work closely with the SBA's Small Business Development Centers which do the loan guarantee paperwork. On a quick survey, I've found that not a single one of our small business owners has been able to qualify for a micro-loan at any commercial bank, including our community banks, in the past 18 months. Our community banks are often members of a lending consortium. My own community bank is one of over 20 locally that chose to be part of a "financial lending corporation." Loan applications originated and accepted by that community bank are getting those applications kicked back refused by the financial lending corporation.
The bottom line: small business loans are NOT being made by commercial lending corporations even with as much as a 90% government guarantee. 2010 statistics show less than 4% default on small business loans. Obviously REAL risk is NOT the factor here.
08:54 PM on 05/28/2011
Another myth is that all small business is full-time business. A lot of small businesses are "side" businesses or part-time operations. Of course, many of these are part-time only in terms of supplemental income, not time spent building a nurturing the side business.
08:39 PM on 05/27/2011
Well done! Lack of a lobbying effort has made small businesses seem, well, small but they really aren’t. I think that both government and big business finally understand the importance of small businesses as job generators, suppliers, and customers as well as tax payers. And maybe they’re “getting” that the loans aren’t coming through when needed. Here’s hoping.
nothingchanges
too soon old, too late smart
10:53 AM on 05/26/2011
Congress works for Big Business.

That's where their campaign funds come from. It really is THAT simple.

Sometimes simple solutions cause more problems then they resolve. I think this one falls well into that category.

We need to get corporate money out of politics. We NEED campaign finance reform.
This user has chosen to opt out of the Badges program
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04:09 PM on 05/25/2011
I remember when i was self employed about 25 years ago and for a short time was a member of NASE.
It wasn't long before i figured out the main source of income for the NASE was the sale of insurance.
I hope you are now advocating for your members needs as opposed to your own interests in selling insurance. I refer to the clear consensus in the 2008 NASE survey regarding universal health care coverage, with 84.8% of the respondents agreeing that all U.S. citizens should have health coverage.
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FoxIslander
Fox Island...no relation to Fox News
01:52 PM on 05/25/2011
#6 The US Chamber of Commerce represents small businesses.

20 years ago yes, but now they are all big business and nothing else.
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KenGirard
"American" is my religion. I have faith in it.
01:15 PM on 05/25/2011
Every one be sure and remember that Warren Buffet, Bill Gates, the Obama's, and many other rich people, own a small buiness or 20.
Start a lawn company, have them take care of your property, pay them cost +5%, and now it is all a buisiness deduction for a company that just barely makes a profit.
avg american
It's about jobs, jobs, jobs...
10:09 AM on 05/25/2011
“When President Obama signed the Small Business Jobs Act last May, much attention was paid to the $30 billion Small Business Lending Fund that would be made available to community banks, credit unions and community development funds. This funding helped address the fact that neither the Troubled Asset Relief Program (TARP) funds nor industry bailouts specifically helped small businesses. Although the $30 billion in lending was authorized eight months ago, the Treasury Department has yet to distribute these funds, which means the community banks have not been able to boost small business lending as the legislation intended.”

http://www.huffingtonpost.com/kristie-arslan/five-big-myths-about-amer_b_866118.html

Why hasn’t the Treasury distributed these funds yet?
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Wendy Rosen
American Made Advocate
03:29 AM on 05/25/2011
When the concession-run stores in America's national parks are sending thousands of visitors home with mostly Made in China souvenirs, who loses? "All of us," says Wendy Rosen, a gift industry leader who will travel to the Grand Canyon this Memorial Day Weekend for the first in a series of protests calling on National Park Service concession stores to carry more authentic American-made products.

The event is the kick-off of a national campaign to create jobs for American and tribal small businesses and studios that make gift, art and souvenir products. Artisans and advocates will leaflet May 27-29, outside the gift shop, at the South Rim of Grand Canyon National Park.

"National Park Service concessioners have won the privilege to do business on federal land," Rosen says, "but they have turned their backs on hundreds of American and Native American enterprises that desperately need manufacturing work to sustain families and communities. At a time when unemployment for these entrepreneurs is at a record high, and some tribal unemployment has reached 50 percent, National Park concessions could be creating jobs by putting authentic American-made merchandise on their store shelves."

The protest is sponsored by the American Made Alliance and endorsed by the Council for Indigenous Arts and Culture and the Craft Emergency Relief Fund (CERF+).

For rally and campaign details: See www.americanmadealliance.org or send e-mail to AmericanMade@rosengrp.com.
iridium53
Semper Fi
12:14 AM on 05/25/2011
Although the $30 billion in lending was authorized eight months ago, the Treasury Department has yet to distribute these funds, which means the community banks have not been able to boost small business lending as the legislation intended.

Classic

Obama can't even do that for small business.

Obama's total focus is Wall Street, Big Banks and multi-national business.
He hates small business - and has done virtually nothing to help small business.
All the while sucking up to Dimon and Blankfein.
anfractuous
Like you care.
01:09 PM on 05/25/2011
It makes sense. How can you have a home business, if you don't have a home, silly?
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rtx47
11:46 PM on 05/24/2011
Multiple articles from various authors bemoan lack of domestic job production; with outsourced jobs leading to domestic unemployment. Yet, recent CNN program on public education informed us that currently 2 million high-tech well-paying jobs are unfilled due to lack of applicants. Clearly in schools, we need emphasis in STEMM education (science, technology, engineering, math and (para) medical) and end to social promotions.

Gordon Brown (former Prime Minister and finance minister of UK) recently informed us that internationally there's need for 50 million jobs (even in India and China, and "MILLIONS IN EUROPE AND AMERICA"). Article describes the shrinking globe as international market place; rather than viewing jobs and consumer demand as national or bilateral trade agreements. America is being displaced as world's largest consumer nation.

http://www.newsweek.com/2011/05/15/take-back-the-future.html

Reality is post-WW II, Western countries through discipline and quality of production carried reputable brand recognitions. Unfortunately with recent financial meltdowns and other similar shenanigans eg. ENRON etc, many, even within the country, no longer trust these brand names.

Globalization produces opportunities which we can and should capitalize; NOT through market-manipulation, creative-financing, speculation, hedge-fund and insider-trading practices or slick-marketing; but THROUGH industrialization and technological innovation i.e. the old fashioned way, which we perfected since the industrial revolution. Such innovation, much of which is through individual ingenuity and personal accomplishments, will improve the lives of the aspiring millions across the globe and in our own backyard.
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Wendy Rosen
American Made Advocate
03:47 AM on 05/25/2011
Yes, we need to grow a new high-tech trained workforce... you are looking at this from a 1950's perspective. For every high-tech job there is still-- a counter demand for a low-tech job. Our national demographics at this moment in time put us in desperate "need" of homebased business start-ups. More and more career women delay having children and want to work part-time at home while kids are young... and as more seniors are outliving their retirement funds, more families are taking in grandma and grandpa, another reason for many family members to work from home. Millions of small businesses that were employers just a few years ago... have retreated back to the "informal economy". I estimate that nearly 30% of the 20,000 boomer aged home based businesses I work with have drained their resources, remortgaged their homes and are hanging by their fingernails hoping for the economy to improve enough to re-hire some of those people they let go three years ago. The creative sector... artisans, painters, potters, jewelers and even glassblowers contributed 14 Billion to the GDP just a few years ago. They are the foundation of what makes every small town unique... and attractive to tourists. It's time to rebuild Main Street, and these people are the new small businesses ready to take down all those vacancy signs. Wendy Rosen, Founder American Made Alliance. www.AmericanMadeAlliance.org
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KenGirard
"American" is my religion. I have faith in it.
12:37 PM on 05/25/2011
My company currently has 13 IT job openings. Most have been empty since 2010. The reason they are empty is that the budget hasn't been freed up to hire anyone. But they got listed, and the departments are still approved to have that number of bodies, and HR gets in apps for the jobs... Now if only the coin counters would free up the funds to fill those spots.

My department recently got to hire someone, but only because we were already 3 people down (out of 16) from where were are supposed to be when someone put in thier 2 week notice. And even at that it took 3 months to get approval to fill the spot.

Hiring freeze continues as we report our 3rd year of record setting profits in a row. Went from 6000 employees to 4700.
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Reno Fickler
Head Lifeguard/Dead Sea Marina
09:25 PM on 05/24/2011
$30 billion approved but never distributed. Seems more like a "fail-out" than a "bail-out to me.
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gerald4
licensed mechanical and electrical engineer
07:40 PM on 05/24/2011
Only the evil private sector businesses, greedy industrious individual businessmen, and the evil Corporations are and always have been the MAIN (maybe the only) sources of REAL JOBS for US citizens that CREATE REAL NATIONAL WEALTH for the USA that can make a net increase of national wealth for the USA.

Private businesses must be profitable and generate wealth so that a portion of that wealth can be SKIMMED OFF amd/or FORCIBLY TAKEN as taxes by various federal, state, county, municipal, school district and other various government taxing autuorities to pay for various elite government bureaucratic employee payrolls (and other government expenses).

We must realize that without these greedy businesses trying to make profits, there would not be any jobs, not even government jobs, because without profitable businesses, the government would not have any wealth available to take from the profitable businesses and individuals as taxes in order to pay government payrolls and other government expenses.
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Wendy Rosen
American Made Advocate
03:56 AM on 05/25/2011
Now, watch it when you bash "private sector" businesses. We are not all the same. In Washington, DC a "small business" can be defined as 499 employees! The small shops you visit on Main Street are not part of the problem, they are the solution. Don't let the US Chamber tell you that business taxes are too high. Our business tax rate may seem high, but when you add in all the deductions... American is a competitive force in the global economy. I'm tired of hearing billionaires whine about paying their share of taxes. I'm a small business and I pay my fair share. They should too! --and they know it. It's not even "small business" that creates new jobs... it's MICRO-business start-ups that create those new jobs. Get used to it... every new decade generates a group of courageous people who are willing to risk a steady paycheck to create their own American Dream. 95% of us never get beyond 60,000 per year net or 500,000 gross sales annually... We aren't the problem, we're the solution!
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gerald4
licensed mechanical and electrical engineer
07:34 PM on 05/24/2011
I believe that the men that started Texas Instruments with their invention of the semi-conductor worked long workdays, gambled their personal savings, probably took few holidays or vacations, and etc. to satisfy their greed and desire for US dollars, in addition to satisfying their scientific curiosity.

US citizens benefited from the creation of a new electronic industry that employed millions and was caused by their greed for wealth.

I do not begrudge their accumulation of wealth from their hard work and economic risk taking.
11:10 PM on 05/24/2011
Absolutely Agree. Risk taking, ambition, and striving for greatness is what we need MORE of not less. Rhetoric against businesses and entrepreneurs is counterproductive.

If a company provides a good service at an attractive value and can develop a business model than it can potentially do well. If it does well, don't complain - find a way to offer a better service and an even better value. Dare to be great.
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KenGirard
"American" is my religion. I have faith in it.
01:07 PM on 05/25/2011
Well, except for the part that TI was started in the 1930s under the name Geophysical Service by John Clarence Karcher (inventor of the reflection seismograph) as a provider of seismic exploration services to the petroleum industry, which then became an oil company, changing it's name to Coronado Corp, and kept the original company, Geophysical Service, as a subsidiary, which then got sold to several of the employees, who started making electronics for the military in WWII, and then in 1952 bought the right to make transistors from ATT, and then hired a former Bell Lab employee who was already making semi conductors...

What I am trying to tell you is that TI was already a big company before a any semiconductors where made by TI. It was not a couple of guys working on their own dime, in a small little underfunded lab.
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gerald4
licensed mechanical and electrical engineer
03:33 PM on 05/25/2011
I guess that I was mis-informed.

In an EE class at Texas A&M in 1959, my instructor was talking about a white paper submitted to the IEEE talking about semi-conductors, and he said that some guys were onto something new and big.