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Kristin Juel
There is no easier way to explain why Kristin Juel is a branding expert other than to say she loves brands.

With nearly two decades of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken,, Herbalife, TiVo and most recently Kaiser Permanente, Kristin has a keen sense of what it takes to create a meaningful experience for consumers and members.

She’s worked at TBWA/Chiat/Day, Cliff Freeman & Partners, in both New York and Los Angeles before going client-side.

As part of her senior brand strategist role at KP, she has designed several concert series and curated music playlists to support engagement/loyalty efforts to encourage members to use music to positively impact their health.

It’s also worth noting that she’s done brand management for Lionel Richie and Enrique Iglesias in conjunction with their management company, the Firm. She now manages Intergalactix and advises Music, Health and Technology builds for innovation and consumer/member insights. Kristin enjoys spinning vinyl, using Native Instruments' Machine, playing guitar, painting, flying Cessna's, and traveling to new towns and getting lost.

Most importantly, she is a chapter-starting, card-carrying member of live-music-rocks-any-night-of-the-week club.

Entries by Kristin Juel

Shazam's Grammy Predictions Actually Revealed Macklemore's Best Rap Album Upset

(0) Comments | Posted February 3, 2014 | 1:08 PM

Yes, it did.

In fact, the overall predictions were all over the blogosphere. And even when I wrote last, I glossed over it, cursorily thinking to myself "way off, but let's see." (As a reminder here are Shazam's predictions. And for reference here is how the...

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The Ultimate Music Playlist, According to Science

(0) Comments | Posted January 24, 2014 | 12:56 PM


Evidence to support the most insanely obvious hypothesis.

Music impacts health.

Full disclosure: Although I curated these exact types of playlists for an American-based health care company, Kaiser Permanente, for many years, we never did scientific evidence to support the idea. What we did was use...

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Shazam Has a Crystal Ball, It Seems

(0) Comments | Posted January 20, 2014 | 5:02 PM

Anyone who knows me, knows how much this platform excites me.

Last year, I wrote about how Shazam announced it could predict the 2014 emerging/breakout artists from the search data they have.

Now they have predicted the Grammy wins.

It's all about...

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