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Kristin Wartman

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Paula Deen: From Big Food to Big Pharma

Posted: 01/23/2012 3:55 pm

Paula Deen's public admission that she has Type 2 diabetes and her follow-up announcement that she is also a paid spokesperson for the pharmaceutical company Novo Nordisk, and its diabetes drug, Victoza, has sparked an interesting debate about the deeper issues surrounding our food system--especially the impact it has on the many people diagnosed with diabetes. And according to Deen's comments on the Today show, she implies to her millions of fans, that the primary ways to deal with this largely diet-related disease are through personal responsibility and pharmaceuticals.

Indeed, when Al Roker, asks her if she is going to change the way she eats and the foods she cooks, Deen says, "Honey, I'm your cook, I'm not your doctor. You are going to have to be responsible for yourself." Evading the question, Deen puts the onus back on the individual to decide what foods to eat or not, despite the fact that she promotes unhealthful and processed foods on TV. The one comment she does make about food choice is "moderation," one of the most meaningless and confusing bits of nutrition advice. In fact, this is what the industry giants often use as their defense for harmful, unhealthful foods.

Personal responsibility and consumer choice are solutions heralded by conservatives and liberals alike--the idea being that ultimately good health comes down to what we choose to buy and eat. But it's not that simple.

There are three main issues when it comes to the myth of personal responsibility about food choice and they get at the root of our nation's health crisis: The public's confusion about nutrition; the lack of time and knowledge when it comes to real home cooking; and the promotion of quick fixes like drugs, diet foods, and fads in lieu of addressing underlying causes. The Paula Deen diabetes story manages to hit on every single one of these issues.

Americans suffer from nutrition confusion, thanks to an array of conflicting and often inaccurate public health messages, misleading labels and claims on packaging, and a lack of nutrition knowledge by many doctors, dietitians, and other health care providers.

Deen's cooking, and now her public diabetes announcement, only adds to this confusion. During the Today show interview she repeatedly mentions the amount of fat in her recipes, as do many in the media reporting on the story. "For 10 years, wielding slabs of cream cheese and mounds of mayonnaise," a New York Times article begins, "Paula Deen has become television's self-crowned queen of Southern cuisine."

But real, unprocessed cream cheese and mayonnaise are not the problem. The issue that mainstream media has largely overlooked is that Deen uses the processed, packaged versions of these foods, which are full of chemicals, additives and trans-fats. Actual home cooking would require whipping these foods up herself in her kitchen using real ingredients. And that is the real story behind Deen's diabetes diagnosis: Her health problems are largely due to her reliance on packaged, processed foods that are the foundation for many of her recipes.

Even though her cooking show is called Paula's Home Cooking, there's a lot going on in her kitchen that is as far removed from home cooking as you can get. Many of her recipes include "ingredients" like Krispy Kreme doughnuts, biscuit mixes, cans of mushroom soup, and sour-cream-and-onion flavored potato chips. This is processed food cooking, not home cooking.

Heaping the blame on all the "fat" she cooks with only serves to confuse the public further. A New York Daily News article also cites fat as one of the main culprits in Deen's cooking and her diet. But the most recent research indicates that when it comes to diabetes, fat is not the problem. The problem foods are sugar, refined white flour, chemical additives, artificial sweeteners and flavors, trans-fats, and the various other chemicals and additives found in the processed foods that abound in Deen's recipes.

Now Deen is pushing the idea that taking medicine is the real solution to diabetes. On the Today show, she says, "Here's what I want to get across to people, I want them to first start by going to their doctor and asking to be tested for diabetes. Get on a program that works for you. I'm amazed at the people out there that are aware they're diabetic but they're not taking their medicine."

According to Deen, the reason she waited three years to go public with her diagnosis was because she didn't have anything to give her fans. "I could have walked out and said, 'Hey ya'll, I have been diagnosed with Type 2 diabetes.' I had nothing to give to my fellow friends out there. I wanted to bring something to the table when I came forward." So what is she bringing to the table? A sales pitch for a diabetes drug that costs $500 per month and has some seriously troubling side effects, including thyroid cancer, as Tom Philpott reports in Mother Jones.

Just think of the kind of influence she could have wielded had she come out with a new cooking show that focused on using fresh, real food ingredients that cut way back on sugar and refined carbohydrates. In fact, if she had done so and eaten this way for the past three years she might have reversed her own diabetes diagnosis.

But instead, Deen is getting paid to leave that task to a drug company. This isn't her first corporate sponsorship (here she peddles Smithfield ham) and I doubt it will be her last. Diabetic and diet foods can't be far behind in products she'll attach to her name.

Alas, we can't fairly discuss personal responsibility without taking into account the under-regulated advertising industry that pushes cheap, convenient, and processed foods on an overworked and cash-strapped population. Add to this the diminishing knowledge on how to shop for, cook, and prepare foods from scratch and we have a serious problem.

As Deen now joins the 25.8 million other Americans suffering with diabetes, she "brings to the table" the ideas of moderation, personal responsibility, and the drug Victoza as the solutions. She could do so much more with all the power she wields.

Anthony Bourdain put it squarely when he said of Deen, "If I were on at seven at night and loved by millions of people at every age, I would think twice before telling an already obese nation that it's OK to eat food that is killing us." And this was before her diabetes announcement. Bourdain has also said that Deen is the "worst, most dangerous person to America." He might have a point.

This article first appeared on Civil Eats

 

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HUFFPOST SUPER USER
PCCNYC
03:39 PM on 01/25/2012
I said this in another thread, and I have to say it again after reading the comment quoted here: Anthony Bourdain is a complete hypocrite. For years before he quit smoking, when he already was in the public eye, he was a militant smoker whom extolled his love of cigarettes on his show and in interviews. After having a daughter and developing mild emphysema, he supposedly quit. Where is his apology for telling people that it was o.k. to do something that could kill them?
HUFFPOST COMMUNITY MODERATOR
JScott
John Galt's last name is McGuffin-Smithee
11:37 AM on 01/25/2012
From Big Food to Big Pharma

And often it's the same company, that's kinda shocking.
thebigbike
ran away to be a cowboy
01:22 AM on 01/25/2012
one of the other points not explicitly mentioned but extremely relevant is the barely concealed idea that having type 2 ( if the distinction is made at all) type 2 diabetes is of course a moral failure on the part of the patient. if ONLY he or she had eaten exactly as I say and NEVER EVER eaten anything off the diet. AND done the exact exercise and other lifestyle requirements I prescribe...... now THERE"S a productive way to deal with it. And of course Paula Deen is, therefore doubly damned. or in a double bind...
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HUFFPOST SUPER USER
Denice Brown
crazy cat lady
10:03 PM on 01/24/2012
I have type 2 Diabetes. My sugar was 300 on average. I completely changed my diet. I went sugar-free and vegetarian. My blood sugars are now in the low 100's. My cholesterol is now normal and I feel better. My next goal is to drop my oral medications with diet and continued exercise. I took responsibility for my actions and changed them.
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sasidechick
Math, Science, History.....The Big Bang
07:14 PM on 01/24/2012
Apparently she also has high blood pressure and has a $6 million deal for 2 years for that as well. I used to enjoy Paula but have to admit that I really can't be a fan anymore because of this. I can't stand Anthony Boudrain (?) but he nailed it when he said it was like "she will break your legs and then sell you the crutches".
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Ranveig Elvebakk
Innovator, author and lecturer on weight and nutri
12:57 PM on 01/24/2012
Not to mention the cost to society of this totally unnecessary condition that by definition is sugar poisoning of the body AND reverts with stopping the sugar--
Perhaps this story will serve as a wake up call, goodness knows we need one--
10:10 AM on 01/24/2012
Like all Americans, Paula Deen is entitled to freedom of speech and her own sugar-and-fat-laden pursuit of happiness. That said, as a PAID spokesperson for a very serious medical condition, she also has an ethical responsibility to actually modify her dietary/health habits as an example to her followers -- not just toss around the word "moderation" in a cavalier tone. Importantly, she needs to do this in ALL aspects of her public life. Problem here is that on one hand she she is offering up light meals and regurgitating her pharma sponsor's messages under their "Diabetes in a New Light" campaign, while on the other hand she has publicly stated that she has no intention of modifying the foods she promotes on her TV program. At the very least, she is a hypocrite guilty of poor taste and a total lack of integrity. As for her pharma company sponsor, Novo Nordisk... their choice of Paula Deen as a paid spokesperson for the management of type II diabetes is a total disgrace.
08:47 PM on 01/23/2012
As a Registered Dietitian I take serious offense to your statement that dietitians lack nutritional knowledge. Becoming a RD is an extensive process that requires a number of years of university study, as well as a residency type process. We are quite knowledgeable in regards to nutrition, we have to be in order to pass our registration exam and to stay licensed. Unfortunately many health insurances do not cover our services which makes it difficult for people to get private counseling and the counseling we provide in the hospital is often lost on the patient because they are overwhelmed by everything else that is going on. To make matters worse, the media throws around the term "nutritionist" and "expert" allowing people with no formal training or true knowledge or understanding of nutrition to go on television and give interviews where they give advice that is scientifically lacking or just plain incorrect. Lack of nutrition knowledge is a serious problem in this country, but Registered Dietitians are part of the solution not part of the problem.
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HUFFPOST SUPER USER
InedaName
Clowns to the Left of me. Jokers to the Right.
08:39 PM on 01/23/2012
Kristin, I said pretty much the same things you did on another comment thread last week and was told this:

"Your (and everyone else's) anger and hatred towards [Deen] because she is profiting off of this is just plain ludicrous. This is capitalism­. America wanted a capitalist system and then has a cow anytime someone gets ahead. Get a grip and grow up. She has the right to earn money as long as it's legal - and this IS legal. If you don't like it, don't buy her stuff or watch her show. But she has done nothing illegal, crooked, or even morally wrong."
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HUFFPOST SUPER USER
Shauni Waterdragon
Squeak now or forever hold your peas.
09:41 AM on 01/25/2012
The operative word is "ethical". That always seems to be forgotten. I don't like her show and I don't watch it. We all have the right to express an opinion. That's my take on it.
08:24 PM on 01/23/2012
What one person chooses to cook versus what another person chooses to eat are two separate things. I watch Paula on a regular basis and am also a Type 2 diabetic and as such have a choice to create meals that will combat my disease or not. Ms. Deen has no influence on what I purchase, cook or eat in my own home. I am so tired of people not taking responsibility for their own actions and blaming our celebrities, politicians or others in the public eye. The media feels as if we should lash out against this woman because what she cooks is not in line with recommended diet from the ADA, so what!!!! Since when is it the public's business to know every minute detail of a person's life and then sit back and judge when we find anything that will elevate us from our own responsibility of what we CHOOSE to do.
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Halsey
"There is a price to pay for speaking the truth. T
06:58 PM on 01/23/2012
This is a sad story on every level. I also learned that it is not the ingredients, it is that they are processed (like the mayo, creamcheese WHITE flour,etc.). If she IS a good good, yes, she could make homemade mayo and adapt recipies to minimize white flour to whole wheat or chickpea,teff, etc.. and each week..give her "weight" and diabetes update. She said that she used the word "moderation". I used to watch her (until the Smithfield ads)..and never heard her say moderation..just her rolling her eyes in orgasmic pleasure biting into a buttercream whatever ensuring some remained on her lips to lick off. I am disappointed in the lost opporunity she had. A private person..is private..but Paula chose to make mucho $ on the public. Again, a lost opportunity...all for LOTS of money.
06:27 PM on 01/23/2012
you're saying what Paula Deen does doesn't qualify as "home cooking" because she doesn't make her own cream cheese, mayonnaise, or cream of mushroom soup?

you're reaching.
11:03 AM on 01/25/2012
No, it's because she uses crap brands that are full of fillers and artificial ingredients. If she used brands that didn't have a laundry list of chemicals in them, it would be closer to home cooking. And real homemade aioli and cream of mushroom soup are easy to make. Granted, you don't have to make them, but using better brands are far healthier than the stuff Deen peddles.
05:49 PM on 01/23/2012
Sadly people are not smart. No one needs a drug for Type 2 diabetes but the drug makers still take in 3 Billion a year from Type 2 diabetes.

Doctors are also the silent partner of the "druggies" because the give drugs rather than telling people the illness can be reversed naturally. Paula Deen has a bigger problem, the drug she is going to sell cost $ 500 dollars a month and was beaten by a $ 20 diabetes diet. This is part of her scam. This was reported on Midland News here http://www.ourmidland.com/voices/community/article_381a5c8c-42c7-11e1-b7c3-cf08f6be1b90.html
07:53 PM on 01/23/2012
I am not saying that I agree with Paula Deen, however, making blanket statements that type 2 diabetes can be reversed naturally and no type 2 diabetic needs medications is to me a lot more dangerous than what she is doing. There are a lot of factors going on in type 2 diabetes, and just loosing weight is not a cure. A lot of type 2 diabetics are dependent on their medications to live a healthy life - do not make light of that!
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HUFFPOST SUPER USER
InedaName
Clowns to the Left of me. Jokers to the Right.
08:30 PM on 01/23/2012
"There ain’t no money in the cure. The money’s in the medicine. That’s how you get paid. On the comeback. That’s how a drug dealer makes his money. On the comeback."

-- Chris Rock
05:12 PM on 01/23/2012
Hey hey Paula, Are you going to be a spokesperson for Weight watchers next? Love to eat what you are cookin, but not too often.