A Presidential Purpose on The View

07/28/2010 03:38 pm ET | Updated Dec 18, 2011

The View is not necessarily a place where one would think to find the Commander-in-Chief chatting it up with a tag team of ladies. But that is exactly where President Obama will be found Thursday morning, a presidential first in daytime television history. The President of course is pitch hitting to his demographics, college educated women, the show's and the President's base.

It shouldn't be surprising that we find the President here, after all it is an election year and one that has been a tough for this Administration. His poll numbers are falling back to earth. According to Real Clear Politics, the President's job approval rating has fallen to 45%, while more people now, 49%, disapprove of his handling of the position. Whatever happens on Thursday, it is going to be difficult for the President to reverse the growing trend of discontentment for two reasons.

First -- the President will have to answer for the struggling economy and government spending. Enter Elisabeth Hasselbeck. As the conservative arm of the bench, Ms. Hasselbeck will jump on government spending, while at the same time ignoring or attempting to justify the eight-year spending spree of the Bush Administration. While she may not understand the need for Keynesian economics during these recessionary times, her message will resonate with dinner-table families.

It is simple to many of them, "you don't spend more than you have." This type of message will hit home to mothers struggling to get by and raise their families. The President will be hard pressed in such a limited format to explain the need for government spending, expanding on the financial overhaul bill, and more importantly commanding the call to let the Bush Tax cuts expire on the top wage earners.

This portion of the show has to be his strongest sell. His success this year hinges on the economy.

Second -- the President will need to expand upon the growing list of recent slipups that are plaguing his Administration; Shirley Sherrod, BP, Stanley McChrystal, and Wikileaks. Ms. Sherrod, who appeared on The View last week will be one of the first topics discussed. The President will have to don his professor cap to explain the tragic situation, call upon a need not to rush to judgment without all the facts, and refer to as a learning lesson in this new age of instant media and politics for the nation. He will state that more people like Sherrod need to be in government and his White House.

The Wikileaks controversy which has caused the most recent fervor will also call for the President to explain the need for the continued fighting in Afghanistan, a war with mixed public support. It is an opportunity to explain to the concerned, the need to continue the war in order to make the country more secure.

Whether or not the President can make inroads on these issues with educated women will be known Thursday afternoon. Will he be able to do it? You just may have to tune-in to see for yourself.