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Lamar Vest

Lamar Vest

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The Biblical Challenge from (and for) Millennials

Posted: 05/11/10 07:50 PM ET

More than two thirds of 18- to 29-year-olds in America have a serious gap in their education. They have little knowledge of a work that has informed generations of literature, government, philosophy, and social behavior. And, more importantly, they are divorced from a message that has brought comfort, inspiration, and hope to millions.

The Bible has yet to beat the perception of being a dusty old rule book among millennials largely because to substantiate relevance and garner interest, the text first must be read. According to LifeWay Research, 67 percent of "millennials" don't read the Bible or other sacred texts. This certainly would account for the results of a 2009 poll conducted by our organization that found that more Americans mistakenly attributed a scripture passage on poverty to President Obama, Oprah, or Angelina Jolie than to the Bible. Only 13 percent correctly identified the passage as being from Scripture.

While these statistics are not surprising for those of us who have followed trends in Bible readership, it is never the less disheartening.

But a further decline in Bible readership is far from inevitable.

As I see it, our job at the American Bible Society is to challenge the notion that the Bible is outdated and irrelevant, provide its content in a wide range of formats that appeal to millennials, and then demonstrate how the Bible addresses the most pressing issues of our day.

When a reader is engaged, the Bible is a round-trip adventure, full of mystery and the miraculous. It is a sacred text that offers hope, contains the language for reconciliation for families, peoples, and tribes, and is a proven path toward the redemption of social injustices at home and around the world. In fact, a recent study by the Center for Bible Engagement found that individuals who read the Bible four or more time a week will curb or annihilate destructive behaviors like promiscuity and drug and alcohol abuse.

Even those with no appreciation for the spiritual benefits of reading the Bible should recognize what the decline of Bible readership means for America. Biblical literacy has formed the basis for a shared vocabulary, values system, and social mores in America. Without this common foundation, Americans are more disconnected from one another.

The reasons behind a decline in Bible readership among millennials are not definitive, but can certainly be surmised. Young people in America have more media vying for their attention than ever before in history. According to the Pew Internet and American Life Project, one in three teens sends more than 3,000 texts each month. Add in time spent watching TV, on the computer, and the new iPad apps and what we have is a generation barraged by media and their messages.

While it would be easy to view the situation despairingly, I am frankly excited by the challenge. The same technologies that consume attention are allowing us to provide people of all ages with anytime-anywhere access to Scripture.

The millennial generation has had a level of control over its communication streams unlike any generation in history. Where once our choice for nightly news was between one of three network television channels, today's young people can choose to receive their news from thousands if not millions of sources. They can also choose to forego news altogether in favor of the latest YouTube sensation, their favorite iTunes download or the most recent blog post from their best cyber-friend (who they may or may not have ever met face to face). The point is that millennials are customizers. They are shaping their own channels of communications and bypassing gatekeepers.

This new dynamic has pushed the American Bible Society to become more creative with our Scripture delivery methods. The message of the Bible is unchanging, but how we deliver that message not only can change, but must.

Social networking has proven to be a valuable conduit for reaching millennials with the Word of God. Interspersed with the latest tweets from a favorite actor or comedian come portions of Scripture in a Twitter feed. Between receiving reminders of a friend's upcoming birthday and an update on someone's new crop in Farmville, some millennials are reconnecting with the Bible on Facebook through the ABS group page and the Scripture verses, daily devotionals, and a 28-day Scripture journey called "Refuge" available through the page.

We've created new tools that put the user in the driver's seat of their Bible experience. Whether it is an infinitely customizable search tool at biblesearch.americanbible.org, a Scripture series based on user-selected themes like faith and divorce at journeys.americanbible.org, or the ability to connect with an online community and share their own faith stories on Share Your Story Now (SYSN.org), the American Bible Society is developing new ways to engage with millennials around the Bible.

Through the Get the Truth campaign, the American Bible Society invites concert-goers to text TRUTH to 31452 to receive daily Scripture sent to their phones. In just a few short weeks, more than 100,000 people have started receiving daily Bible verses via text messages. Through collaboration with Christian music artists like 12-time Grammy Award winner Kirk Franklin, Latin Grammy-nominated rock band Rojo, and Sidewalk Prophets -- the 2010 Dove Awards pick for Best New Artist -- youth are being inspired to learn more from a favorite celebrity about what the Bible has to say to them.

From the first-time reader to the seasoned theologian, we're helping people go beyond Bible awareness to truly engage and experience God's Word in life-changing ways.

It is our job not only to create the tools we think they need but to make a case for why they should even care that these tools exist. Millennials want to be heard and understood. They demand a role in shaping when and how they give and receive information, using it to place their thumbprint on the world.

If efforts to increase Bible literacy are successful, society will have more than enough compassionate souls to manage global warming, poverty, injustice and other social ills.

If we are privileged to watch this happen, no one will be able to take the credit--the Bible reads for itself.

 
More than two thirds of 18- to 29-year-olds in America have a serious gap in their education. They have little knowledge of a work that has informed generations of literature, government, philosophy,...
More than two thirds of 18- to 29-year-olds in America have a serious gap in their education. They have little knowledge of a work that has informed generations of literature, government, philosophy,...
 
 
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HUFFPOST SUPER USER
Eric in Ayden
"Every waking moment I'm alive"
12:44 AM on 05/23/2010
It was reading the Bible that turned me atheist.
09:43 PM on 05/19/2010
Mr. Vest is correct. The Bible is seen as outdated and irrelevant. And getting more of both each day.
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02:52 AM on 05/17/2010
It's about time a generation started seeing this crap for what it is. Man made lies.
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08:48 PM on 05/14/2010
My greatest single achievement as a parent of 2 "Millennials" is not exposing them to the bible or organized religion when they were innocent children.
Now that they are adults and can think for themselves they are free to read and discuss any topic they wish without the guilt and baggage of my childhood religious instruction.
All one has to do is view Mel Gibson's "Passion" film to understand how brutally intense and violent these toxic beliefs are to young minds.
Religion should be rated "R".
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agentklf
08:03 PM on 05/14/2010
I agree that young people need some kind of spiritual-moral compass, but the Bible as a whole shouldn't be the one, at least not the only one. The Bible is too morally inconsistent in many respects (e.g. compare Jesus in Matt. 5:43-44 to Deuteronomy 13).

The schools should certainly teach the Bible as part of cultural literacy (not as religious "truth"), but they should also expose young people to other ethical systems such as Kantian ethics, Buddhist precepts, Confucian ethics, the Tao Te Ching, humanism, etc.
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08:49 PM on 05/14/2010
Colleges not High School.
Religion is "R" rated.
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TheWM
aka The Wrong Monkey
01:01 PM on 05/14/2010
Figures vary, but there's little doubt that there are more copies of the Bible in circulation than of any other book. Go into any Barnes & Noble or Borders, places not generally thought of as hotbeds of religion, and you will find more copies of the Bible than of any other book. The word "Bible" itself means "book," as in "holy book," as in "the one and only holy book." The word "Holy" is on the covers of most Bibles right before the word "Bible." In many homes there is no other book besides the Bible. You'd be hard pressed to find anyone in the US over the age of 12 and not mentally challenged, who doesn't know any Bible verses, even if they were raised by atheists. All throughout the Middle Ages many monasteries all over Christendom did little else besides make more copies of the Bible. (Occasionaly they would take a break to destroy other books.)

And Lamar Vest is trying to tell me that there has not been an over-preoccupation with the Bible, but, on the contrary, that the decline in interest in the Bible is a grave crisis.

What a bozo.
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Benjamin Woerner
03:48 PM on 05/27/2010
Recently it was reported that there are more copies of the IKEA catalog than the Bible.
10:56 PM on 05/13/2010
Though grace is shown to the wicked, they do not learn righteousness; even in a land of uprightness they go on doing evil and regard not the majesty of the LORD. --Isaiah 26:10
10:52 PM on 05/13/2010
1 Corinthians 1:18 For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God. 19For it is written: "I will destroy the wisdom of the wise; the intelligence of the intelligent I will frustrate." 20Where is the wise man? Where is the scholar? Where is the philosopher of this age? Has not God made foolish the wisdom of the world? 21For since in the wisdom of God the world through its wisdom did not know him, God was pleased through the foolishness of what was preached to save those who believe. 22Jews demand miraculous signs and Greeks look for wisdom, 23but we preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, 24but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God. 25For the foolishness of God is wiser than man's wisdom, and the weakness of God is stronger than man's strength.
08:21 PM on 05/13/2010
A gap in knowledge? Seriously? Knowledge does not equal acceptance.

I fall into the age group you described, but I probably know a lot more about the Bible and theology in general than most people in my parent's generation. That's a big part of why I'm an atheist.
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Enlightened Ape
10:46 PM on 05/23/2010
Right on man, I'm right there with you. I'm 20 and I'm an atheist but it's not because I don't know anything about theism, both of my parents are pastors and I went to church every Sunday for the first 18 years of my life. And because of that i received plenty of exposure to organized religion and learned a lot about it, which in the end caused me to renounce my faith.
storeysound
Zippy the Patriot?
08:18 PM on 05/13/2010
There are multiple potential problems with texting daily Bible verses. Here are a couple.

1. Verses will be taken out of context. This is the standard fundamentalist method of making the Bible conform to whatever viewpoint you espouse. Without the proper contexts (Biblical and cultural/historical) many Bible verses can be seriously misinterpreted.
2. Verses can be chosen to steer the recipient in whatever direction the sender desires. Who will pick the verses? Will they be vetted for social/political neutrality? Or will they be chosen to advance the views of the sender?

The thought of exposing the young to the Bible is not inherently bad. However, to truly understand it one must at least read the entire book from which a verse is taken. A line or two plucked from an Old Testament book or Epistle can give a very skewed idea of the writer's intent. And it also helps to have some knowledge of the political and cultural history of of the Middle East 2+ thousand years ago to put much of the subtext into perspective.
10:04 AM on 05/14/2010
Good points. However, I would caution that even reading the whole, learning the context, and studying the historical setting - we still can not know the “writer’s intent”. We can make guesses, but that’s all.
storeysound
Zippy the Patriot?
04:26 PM on 05/14/2010
Agreed whole heartedly.
06:26 PM on 05/13/2010
The problem I have is not with the Bible, but with the institutions that most often present it to us. The Bible is not an instruction manual or a self-help book or a cure-all or a get rich quick book. It is not a history book or a science book. It is a collection of loosly organized spiritual, religious, and legal documents brought together over hundreds of tumultuous years until it was finally cannonized by a committee of men with an adgenda. This committee, by the way, was brought together by a man who was a pagan 'till the day he died when he allegedly had a death-bed conversion.

Mr. Vest, you can't save our youth by throwing Bibles at them any more than you can by throwing money at them. We have to *gasp* actually talk with them!
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08:52 PM on 05/14/2010
Oh it's definitely a get rich quick book.
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captric
06:23 PM on 05/13/2010
I have traveled to many different countries in this world, and spoken with successful, intelligent, KIND people who barely even ponder the existence of God. It seems strange that the quality of their character could be so great having never heard the wisdom or guidance of God. Not only that, I find it even more curious that the best Christians in the entire world, who happen to live in Africa, and pray harder every single day than you ever have, seem to have nothing to show for it. They die of Malaria and dysentery and HIV. But in America, you KNOW God loves you. You have iPods and Cable television and you can blog on the internet. How GENEROUS God can be!

Head in the sand Christians have more in common with militant Islamists than you could possibly imagine. Lets stop using fables that aren't even as old as the Greek Myths to run our lives.. My Grandfather left the church when he was a teenager because what they were teaching him and what he observed in the real world didn't match up. Is that hard to do?

Christianity is the belief that some cosmic Jewish Zombie can make you live forever if you symbolically eat his flesh and telepathically tell him that you accept him as your master, so he can remove an evil force from your soul that is present in humanity because a rib-woman was convinced by a talking snake to eat from a magical tree.
storeysound
Zippy the Patriot?
08:28 PM on 05/13/2010
Fundamentalists would have us believe that the people you speak of are destined for eternal damnation for not "accepting Jesus as their personal savior" - even if they've never even HEARD of Jesus. What sort of God would condemn a large portion of his own creation to hell (assuming, of course, that there is one [God or hell])? A loving one? I think not.
04:52 PM on 05/13/2010
The reasons for not reading the Bible aren't because young people have too much thrown at them, it is because in our society it is okay now to realize that the Bible shouldn't be the ultimate authority. I've studied the Bible in college, and while historically interesting, it is by no means should be considered a guide to life. God is moody being who orders genocide when he feels like he isn't being listened to. Add to that, "good leaders" aren't judged by what they accomplish for society, but rather how pious they were. There are rules in the Bible that might have worked for its time, but today are incredibly anachronistic. But, ultimately, the Bible is the story of the evolution of a society that that they liked being nomads, till the point came where they wanted their own land and then proceeded to kill for other people's land. Forget about God, the Bible's version of Hebrew history makes the ancient Jews look barbaric--who would want to follow their ideas of "morality".
03:05 PM on 05/13/2010
The Bible, “The biggest BS Story Ever Told “ George Carlin
02:52 PM on 05/13/2010
"individuals who read the Bible four or more time a week will curb or annihilate destructive behaviors like promiscuity and drug and alcohol abuse."

People who read the Bible that much are more likely to think that promiscuity and the use of drugs/alcohol are necessarily destructive behaviors, when in fact they can be practiced safely. Also, I doubt anyone that reads the Bible four or more times a week has the time to do any of those things.