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Larry MacDonald
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Larry MacDonald is president of Edison Innovations, Inc. a company that generates intellectual property based on the collection and analysis of previously unarticulated market needs. Larry lives in Santa Rosa, CA and has been involved with innovation all his life. When he isn't spawning start-up concepts, he helps companies promote their websites, using his experience gained from 20 years working on the Internet.

Blog Entries by Larry MacDonald

Baby Boomers Offer $8 Trillion Dollars to Boost US Economy

(0) Comments | Posted September 27, 2012 | 2:04 PM

Over a billion man-years of experience is overlooked in the effort to improve America's economy.

A better future can mean many things to many people. You may think you are having problems, but you could be having solutions instead.

You already have everything that is necessary to improve our economy...

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Global Recession? Jobs Gone? Everyone a Scapegoat.

(0) Comments | Posted October 7, 2011 | 5:23 PM

We love to point the finger at whomever we think responsible for the recession, whether the corporations, the do-nothing congress, the Chinese low cost labor, or our lack of innovation. The list goes on and on.

Have you ever wondered how it got to be a global event? Are any...

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SEO: An Open Letter to CEOs and Boards of Directors

(2) Comments | Posted July 26, 2011 | 2:20 PM

Search engine optimization? CEOs and board members, as well as managers of international companies wrote me asking why they should be concerned about SEO (search engine optimization) when they already have an attractive website. Foreign companies wanting to get traction in the U.S. on search engines are especially interested.

This...

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Murdoch May Unintentionly Encourage Ethics

(0) Comments | Posted July 21, 2011 | 1:44 PM

Nauseating is what comes to mind watching the Murdochs disclaim any and all knowledge and responsibility for their unethical behavior.

The culture of a company, for better or for worse, is set by the leaders and only the leaders are responsible after so many years of their bullying of employees,...

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City Planning: How Cities Can Save Local Manufacturing Businesses

(0) Comments | Posted April 6, 2011 | 4:14 PM

All across America, small to medium manufacturing businesses are shutting down, resulting in lost jobs and lost revenues for cities. Everyone loses. Is there a way to save the company?

Manufacturing has typically been located in areas that offer resources the manufacturing company requires, whether natural resources, like water, good...

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SEO: Art or Science, or Are You Putting Lipstick on a Pig?

(10) Comments | Posted April 5, 2011 | 4:30 PM

When I searched the term "search engine optimization" on Amazon recently, I saw about fifty titles. And who with a business website hasn't received a drizzle of phone calls and gaggles of emails from all over the world offering, nay guaranteeing, to get your site in the number one position...

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Internet Marketing Professional Turns Lead into Gold

(1) Comments | Posted April 1, 2011 | 2:38 PM

When it comes to internet marketing, most people think of using search engine optimization to increase traffic to their website for the most general terms that can be used to describe their business.

This can result in an increase in traffic but not cause an increase in sales, which is...

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M&A: Increasing Your Company's Sales Price With New Products

(1) Comments | Posted March 30, 2011 | 7:16 PM

The value of a company being acquired is, in part, calculated by estimating the future value of its income stream. Having valuable new products in your development pipeline demonstrates greater future value.

In anticipation of selling a company, it may be advantageous to identify new market needs and have a...

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Educational Technology Breakthrough: Let Kids Teach Each Other

(15) Comments | Posted March 29, 2011 | 4:38 PM

There is significant finger pointing going on around education. Those fingers would be better off used for finger painting, for all the good it does. Blame the system, not the people. I believe everyone in the equation is doing the best they can with the tools they have.

In this...

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SEO, or How to Get a Date with Google

(2) Comments | Posted March 23, 2011 | 3:07 PM

When it comes to SEO and being found on the web, appropriate content is the secret for website visibility, defined as "content being especially suitable to what the searcher wants to find." It is the foundation of search engine optimization, or what I refer to as "getting a date with...

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Why We Are the Key to Financial Recovery

(8) Comments | Posted March 21, 2011 | 9:06 PM

You may think you are having problems, but did it occur to you that you could be having solutions instead? I'll bet you will be as angry as I was when it dawned on me the solutions to our current problems are freely available to us, but we are blind...

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