When it comes to social media privacy, there is some good news from the Pew Research Center's Internet & American Life Project. It shows that Americans are increasingly thinking about their own privacy and reputation management. Which, at the end of the day, is the most protective factor of all.
A new report, Privacy management on social media sites, found that people were more likely to use basic privacy features in 2011 than they were in 2009. The study also found that only 2% of Facebook users felt that it's "very difficult" to use privacy controls. Forty nine percent say that it's "not difficult at all," though 48% said they experienced some level of difficulty.
In general, teens and young adults are more privacy conscious than older people.
The study found that:
It also found that 58% restrict access to their profiles and that women are significantly more likely to use privacy setting than men (67% vs 48%).
Oops
Eleven percent said they posted content that they regret with males almost twice as likely (15% vs. 8%) to have regrets than women. Young adults (18-29) are three times more likely (15% vs. 5%) to say they've posted content they regret than users 50 or older.
Privacy is the norm & teens are leading the way
Users of all ages are likely to use the service's privacy settings, with teens leading the way. 62% of teens say they mostly post content to friends only compared to 59% of 18-29 year-olds, 60% of 30-49 year-olds, 52% of 50-64 year-olds, and 55% of people over 65.
Women and young adults more likely to prune their lists
Women are more likely to trim their friends lists than men (67% vs. 58%) as are young adults. Seventy one percent of young adults say they've deleted contacts compared to 63% of people between 30 and 49, 56% of 50 to 64 year-olds and 41% of people over 65.
The survey also found that young adults are more likely to delete comments, and remove tags.
Government regulation vs. personal responsibility
The Pew Report came out the day after the Obama Administration released its Consumer Data Privacy in a Networked World report (PDF) that includes a proposed Consumer Privacy Bill of Rights that the administration plans to send to Congress. As important as they are, these rights can't completely protect user privacy. Even the most stringent privacy policies and government regulations won't protect people from posting things they may regret if people are not thinking carefully about what they post. Regardless of the regulatory environment, media literacy and critical thinking remain the the most important factors when it comes to protecting our privacy and safety.
Guide to Facebook's privacy tools
For those who need a bit of help with Facebook's privacy tools, Anne Collier and I just updated A Parents Guide to Facebook which not only has parenting advice, but step-by-step instructions on how to configure Facebook's privacy settings. You can read or download a free copy at FBParents.org
Disclosure: Larry Magid is co-director of ConnectSafely.org, a non-profit Internet safety organization that receives financial support from Facebook and other social networking companies.
This post also appears on Forbes.com and SafeKids.com
Follow Larry Magid on Twitter: www.twitter.com/larrymagid
The question is not how to maintain your privacy. The question is how to act as though everything that you do is being graded for legality and propriety by the local DA and your grandmother respectively.
The thing about Facebook is that to be what it is, it has to give up some form of control to the third parties (Farmville, Zanga, etc.) The whole point of Facebook is to allow third parties to use volunteered information to automatically connect you and your friends in any way a third party can dream up. The web of friends, friend's friends, etc is much more open than most people realize. You don't have to be playing Farmville to have your information available to them, you just have to be a friend of a friend of a friend of someone playing Farmville for that App to know about you.
The good news only comes when people are smart enough to only share what they would be willing to scream at the top of their lungs on a street corner. If it doesn't pass that rule, you need to think long and hard about what you are saying on social media.