iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Larry Magid

GET UPDATES FROM Larry Magid

Facebook Users More Social in Real World

Posted: 06/16/11 06:47 PM ET

Contrary to what some people might think, using social media like Facebook, Twitter and LinkedIn actually correlates with being more social in the real world.

A just released report from the Pew Internet & American Life Project found that people who use Facebook are more trusting and have closer personal relationships than those who don't.

When asked whether they  felt "that most people can be trusted," Facebook users who use the site multiple times per day are "43% more likely than other internet users and more than three times as likely as non-internet users to feel that most people can be trusted."

Percent of people's overall social network that they have 'friended' on Facebook
2011-06-16-Screenshot20110616at5.40.34PM.png


Perhaps more important, Facebook users have slightly more close confidents (2.16) than non-users (1.93).  Confidents are defined as "people with whom they discuss important matters."

The study also found that Facebook users are more likely to get emotional support from others and more likely to be politically engaged.

And, not surprisingly, Facebook users report that the service has helped them resurrect "dormant relationships."  The average user in the survey has 229 Facebook friends, broken down as follows:

  • 22% people from high school
  • 12% extended family
  • 10% coworkers
  • 9% college friends
  • 8% immediate family
  • 7% people from voluntary groups
  • 2% neighbor


The report also found that, on an average day:

  • 15% of Facebook users update their own status.
  • 22% comment on another's post or status
  • 20% comment on another user's photos.
  • 26% "Like" another user's content.
  • 10% send another user a private message

Why?

The report didn't indicate why Facebook and other social media users are slightly more social than non-users, but the results didn't surprise me. We are long past the point where people who use online services are using them in lieu of personal relationships. Facebook, for both adults and kids, is increasingly becoming an extension or amplifier of real-world relationship While there are cases of people who use social media to reach out to strangers, most people use it to keep up with people they know in person or friends of friends. To the extent that people make new online friends they are often people with similar interests.

Methodology

Pew conducted telephone interviews with 2,255 American adults between October 20-November 28, 2010.  That included 1,787 internet users and 975 users of social networking services such as Facebook, MySpace, LinkedIn, and Twitter.  Surveyors say they have "95% confidence that the error attributable to sampling is plus or minus 2.5 percentage points."

Disclosure: Larry Magid is co-director of ConnectSafely.org, a non-profit Internet safety organization that receives financial support from Facebook and other companies.
 

 

 

Follow Larry Magid on Twitter: www.twitter.com/larrymagid

 
 
  • Comments
  • 15
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
10:11 AM on 06/17/2011
"more social" and "more trusting," meaning perfect candidates for marketers? What a coup!
photo
thtrmgr
compassionate misanthrope and idealistic cynic
08:37 AM on 06/17/2011
Why? Looking for my own "why"--i.e. what's the point of the survey?

Results are unsurprising if one considers that people who are more sociable are more likely to join FB in the first place. Survey suggests strong correlation, not causation.
07:54 AM on 06/17/2011
Not buying it. Of course people who use facebook think they have more close friends than non-users. Many are perfectly willing to publicly disclose what used to be considered private. I don't used facebook but am amazed at what friends tell me they are willing to put on their pages.

Since the data was collected by self-reporting the results are not surprising. Sure, these people say they are willing to attend rallies and volunteer, but are the actually DOING so? It's kind of hard to truly be engaged when you are staring into a computer screen every other hour or so.
photo
HUFFPOST SUPER USER
Mary Blickhahn
Is this really the best we can do?
10:39 AM on 06/17/2011
I find it disturbing as well, but I also find the same people have this problem in many other areas of their lives!
07:18 AM on 06/17/2011
It's all a matter of self-assessment, and I have found that while people in general tend to overestimate the sincerity and depth of their relationships, people who opt out of facebook often do so because they perceive that it is used a replacement for genuine face-to-face interactions, rather than as a catalyst for them.
06:59 AM on 06/17/2011
It's an interesting conclusion, but it depends a bit on the type of friends you make. I make a strong distinction between facebook friends, where calling them "acquaintances" would be closer to the mark, and personal friends which may or may not be on facebook. The facebook "life" is far from discrete, and I intensely dislike the games which are all focused on getting you to agree to small print that allows the game author access to all your friend's profiles (which you have to block, and which is by default - huge surprise - NOT blocked).

Friends who disclose details about me are no longer friends. Call it a quality management decision :-).
photo
rflctammt
War doesn't prove who is right, only who is left.
11:54 PM on 06/16/2011
Of course they're more trusting. More cautious people will think twice, thrice and often reject being on Facebook altogether.
This user has chosen to opt out of the Badges program
07:01 AM on 06/17/2011
But trusting of what?
I trust people implicitly, but I don't trust Facebook the corporation.
This user has chosen to opt out of the Badges program
08:25 PM on 06/16/2011
Wow so this is a commercial for a company that pays you to.. promote internet safety? Wow.. just wow.. but good luck with that one, and as far as the study, VERY suspect.. But i suppose you could tell i would not completely trust a paid advertisment since i don't have a facebook page..
photo
HUFFPOST BLOGGER
Larry Magid
10:12 PM on 06/16/2011
I disclosed that Facebook supports a non-profit I work for because it's the ethical thing to do. Facebook doesn't pay me to write stories about it and this is based on a survey for Pew. Neither I nor Facebook had anything to do with Pew's survey. And by the way, I'm not always supportive of Facebook's safety and privacy efforts. I co-wrote "A Parents Guide to Facebook" which recommends that children NOT use the company's default settings. I've also been critical of their privacy policies. But this is just a survey that I didn't create.
08:04 PM on 06/16/2011
Lemmings are more likely than rats to leap off a cliff. (Well, they aren't, but the sarcasm is still valid.) Surveys like this are pointless, because people have a notoriously fuzzy view of themselves. Then again, who knows. The problem is we don't, and won't, really know until the trend shift is too far along to be regressed in any healthy way.
This user has chosen to opt out of the Badges program
08:26 PM on 06/16/2011
Especially when the study was paid for by the company the blogger is shilling for.. ladies of the evening have more integrity
photo
HUFFPOST BLOGGER
Larry Magid
10:13 PM on 06/16/2011
Where are you getting it that Facebook paid for the study. That certainly would be news to me. If I were aware of that (and I'm not) it would have been part of the story.
photo
GravitonX
10^300 bosons could care less.
07:15 PM on 06/16/2011
Probably, they also tend to be younger, which may account for the trusting measure.
photo
Scholastica8
RINOS & Bull-Mooses UNITE! People Matter!
06:34 PM on 06/16/2011
I'd be curious to know 3 things: 1. Have they ever been the victim of real identity theft - beyond the stolen credit card number? 2. This sociability is how they perceive themselves. Are the friendships mutual or are they one-sided? 3. Does this range across all age groups?