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Larry Magid

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Tips for Managing Information Overload in Email, Facebook and Twitter

Posted: 08/08/2012 8:22 am

I'm suffering from information overload and I'm not alone. A recent report from McKinsey & Company found that the average knowledge worker spends about 28 percent of the workweek managing email. Assuming a 40-hour week, that comes to about 560 hours a year.

For some of us, it might be even worse. I not only manage email when I'm at my desk, but also -- much to my wife's annoyance -- often look at email on my smartphone during so-called off hours. Unless I have a good excuse (like "I think the kids may be trying to reach us"), I avoid doing it when we're out to dinner. But truth be told, I often take a peek on my way to the men's room if I take a bathroom break during the meal.

The McKinsey report argues that "social technologies" could improve internal communications by "improving collaboration and communication within and across enterprises." Maybe they're right when it comes to carefully implementing and monitoring corporate tools, but it certainly isn't the case with the tools that I and millions of other people use. Facebook, Twitter and LinkedIn simply add to the amount of information coming at us. And thanks to mobile apps, they follow us wherever we go.

My daughter, an elementary schoolteacher, told me last week she plans to delete the Facebook app from her iPhone because she finds herself staring at it too often. Not only does it waste her time, but also sometimes brings her down when she sees pictures of her friends having a great time together. "I need to be living my own life," she told me, "rather than watching other people live theirs."

Having to deal with a spigot of information reminds me of trying to find a tool in a crowded garage. Somewhere amid all that junk is my favorite screw driver, but I can never find it because it's crowded out by things that I don't really care about. Whenever I clean out my garage, I find a few cherished items but not until I discard all the things that I'll never use.

It's not uncommon for me to get a message or a call from someone I care about, asking why I haven't responded to his or her email. I'll do a search and, sure enough, there's an unopened message that I really should have looked at. Sometimes when I go through old mail, I find really important messages I had ignored, like someone offering to pay me to give a speech. Missed email can equate to missed opportunities.

Missing out on Facebook updates or Twitter posts rarely is all that consequential, but the sheer number of people I follow or have "friended" means that posts that actually interest me are likely to be drowned out by ones that I don't really care about.

There are solutions to this problem. One, of course, is to cut down the number of people you interact with. Unsubscribe from email lists that aren't essential, unfriend Facebook "friends" who aren't really friends and unfollow Twitter folks who overwhelm you with too much information. Another is to use available tools to categorize what's coming at you.

Most email services and programs offer filters that allow you to flag or prioritize mail from certain people or groups. Gmail, for example, has ways to flag messages from people you don't want to ignore. You can also go to the settings page to create a filter that labels and sorts messages from specific people or groups. You can also mark by domain. For example, I have Gmail configured so that messages from anyone at CBSNews.com or mercurynews.com are not only highlighted but also labeled "VIP" so they appear in a separate folder and are easier to find if I miss them in my inbox.

But even with those tools in place, I still occasionally miss important messages. If I'm wondering why someone hasn't messaged me or responded to my message, I'll do a search and -- sure enough -- often find an unopened message.

Facebook has a number of tools to help filter who you hear from and to control who can see your updates. You can create lists of friends and only display posts from people on those lists, or you can turn some of your friends into "acquaintances" so you'll still hear from them, but not as often.

Twitter also allows you to create lists that can include people you follow or others you don't normally follow. I've created a list of people I work with closely. You also could create a list of people who Tweet on specific topics of interest and only see their Tweets when you want to focus on that topic.

While all of these tools can help a bit, none will completely eliminate information overload or the stress of living in a society where you're expected to be on call 24 hours a day. But there's a tool for that built into just about every device you own. It's called the On/Off switch.

This post first appeared in the San Jose Mercury News

 

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I'm suffering from information overload and I'm not alone. A recent report from McKinsey & Company found that the average knowledge worker spends about 28 percent of the workweek managing email. Assum...
I'm suffering from information overload and I'm not alone. A recent report from McKinsey & Company found that the average knowledge worker spends about 28 percent of the workweek managing email. Assum...
 
 
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08:14 AM on 09/30/2012
Regarding email overload, I've recently discovered this NEW smartphone app called TALKLER — EMAIL FOR YOUR EARS. Sounds like it could be a life saver! They describe themselves as the FREE smartphone app for heads-up, hands-off, reads-aloud-to-you, voice-controlled email. I recommend checking it out: Facebook.com/Talkler and www.Talkler.com.
07:10 AM on 08/17/2012
Switching of one way. But then there is the backlog when you switch back on.

Key to managing the email and information overload is to prioritise what you really really need. Look at each new email/news alter and be ruthless about its value to you. Then find ways either to stop the emails/news alert entering your inbox or automatically move them to another folder.

We have a 'Nine Ps of Smart Email Management' charter too designed to help people reduce the email and information overload see http://bit.ly/r9hx2W
02:57 PM on 08/16/2012
When you create Tags or filters to make sure you don't overlook emails from the important people in your life, don't forget to list all their email addresses, better yet include their name in the filter so if they email you from a different account their message is still recognized.
Minimizing your social media participation and un-subscribing from newsletters you no longer want is essential to maintaining sanity these days.
08:18 PM on 08/10/2012
I created lists on Twitter and it's amazing.
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HUFFPOST SUPER USER
Knowledgeseeker
12:35 AM on 08/10/2012
some good tips
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deindorfer
Alas, poor micro-bio!
06:02 PM on 08/09/2012
I seriously need to start using gmail's filter and labels features..
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HUFFPOST SUPER USER
TisKishnsing
Brutal logic, unexpected honesty
12:58 PM on 08/09/2012
Tips for Managing Information Overload on HP would be a good idea :)
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Hoosierman
Business Strategist
11:34 PM on 08/08/2012
Ditched my Facebook account. If I want to connect with my friends I text them. Makes life easier.
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HUFFPOST SUPER USER
Leond
Fine and dandy, Jack!
01:00 PM on 08/09/2012
I'd fan you, but I don't want to complicate your life.
02:47 PM on 08/08/2012
There's a better tool. I don't tweet, and I rarely go on facebook. My friends know my email and my home phone and cell phone. I unsubscribe to anything I don't want. I forward "abuse" to the Time Warner abuse line, which does little good, but it's better than nothing. My phone numbers are on the "don't call" list, although I still get calls, but probably not as many. You can control some of this, but not all of this.
One of the problems with our Congress is that most of them are still thinking in the manual typewriter era, or they're bought out by tech companies and advertisers. Otherwise we'd have laws with real penalties for abuse. We don't. In reality, we hardly have a Congress for that matter.
10:43 AM on 08/08/2012
About two months ago, I had over 7000 unread emails. I found that unsubscribing to all the unnecessary things I was subscribed to really helped with the clutter. I was skipping so many emails because I didn't want to read them that I missed important ones. I still have about 800 unread left, but I'll get there eventually!
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HUFFPOST SUPER USER
AlwaysCanadian
Lifelong Pacifist
11:52 AM on 08/08/2012
7000? Wow, and I thought I was the worst at 340
HUFFPOST SUPER USER
bikelady1
Believe 1/2 of what u see, nothing of what u hear
09:33 AM on 08/08/2012
Turning the device off does not delete all those emails, etc...just postpones the inevitable.