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Larry Ross
Larry Ross is President of A. Larry Ross Communications, a full-service agency he founded in 1994 to provide cross-over media liaison emanating from or targeted to the Christian market. He has more than 30 years experience in mainstream and Christian public relations, providing strategic PR counsel at both agency and corporate levels to help individuals and organizations influence public opinion.

Following several years in the late seventies as field spokesman for the General Motors Corporation, Larry has been involved with various public relations firms in New York, Philadelphia and Dallas. After handling media positioning for baseball great Joe DiMaggio, he has served as principle spokesperson for evangelist Billy Graham since 1981.

Larry's mission is to "restore faith in media," by providing "value-added P.R. that defines values" and gives Christian messages relevance and meaning in mainstream media. "Newsweek" magazine headlined him as "Point Man for God" and a "New York Times Magazine" personal profile feature quoted him as saying his job is "…to find the sweet spot where faith and culture intersect." His work includes consultation and ongoing representation for many of the world's most influential Christian leaders, ministries and churches. His clients include Pastor Rick Warren.

Larry is a graduate of Wheaton College in Illinois. He and his wife Autumn have three teenage sons, and live in Lewisville, Texas.

Entries by Larry Ross

The Flags of Our Fathers

(1) Comments | Posted June 30, 2014 | 6:55 PM


Saturday I buried my 88-year-old father, a World War II veteran who served well his nation and his God.

Dr. Arthur M. Ross, Ph.D, affectionately known as "Papaw," served well his country and his God. A Patriot who enlisted in the Army at...

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'The Christmas Candle': Miracle of Faith Renewed and Hope Restored or Light of the World?

(3) Comments | Posted November 11, 2013 | 1:42 PM

It's a scene as common to the Christmas season as It's a Wonderful Life rebroadcast on television 24/7, or the decorations that lace the walls of shopping malls from mid-October until late January. You exit the grocery or department store, feet aching, arms heavy with shopping bags to the twinkling...

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T.D. Jakes' International Faith and Family Festival Seeks to Scratch a Societal Itch

(0) Comments | Posted August 29, 2013 | 3:56 PM

Bishop T.D. Jakes launches the inaugural International Faith and Family Film Festival, August 29-31, as part of his ninth annual Megafest event, held for the first time in Dallas this week.

"Americans are looking for wholesome entertainment that reflects the values they practice...

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Leadership With Love

(0) Comments | Posted February 19, 2013 | 5:54 PM

"Chicken Soup for the Soul: Billy Graham & Me," released this week from Simon & Schuster, is a unique hardcover anthology documenting the life and legacy of the world's best-known evangelist.

Subtitled "101 Inspiring Personal Stories from Presidents, Pastors, Performers and Other People Who Know Him Well,"...

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First Motherless Mother's Day -- Not

(0) Comments | Posted May 13, 2012 | 8:39 PM

This will be the first Mother's Day of my life without my mother physically, but she'll be with me in spirit.

Ruth Hanselman Ross, 82, died just over one month ago on Good Friday and was resurrected to a heavenly body on Easter Sunday. During the interim, while she remained...

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At Home With Billy Graham on His 93rd Birthday

(1) Comments | Posted November 10, 2011 | 7:48 PM

Evangelist Shares Reflections on Growing Older with Grace and Guidance to Finish Well in "Nearing Home"

Evangelist Billy Graham has been celebrating his 93rd birthday (Nov. 7), with visits to his mountain home today and over the weekend from his daughters, who have been reading cards and greetings...

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Oral Roberts Showed Us the Way to the Throne

(1) Comments | Posted December 21, 2009 | 1:00 PM

Last week, the world lost legendary nonagenarian Christian leader and educator, Dr. Oral Roberts, who rose from humble beginnings to become one of the most influential leaders of the 20th Century.

Following his interment this morning at a private graveside service in Tulsa attended by family,...

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In the Wake of Tiger's Sins, What Matters Most -- Reputation or Reconciliation?

(3) Comments | Posted December 14, 2009 | 9:13 AM

As the eye of the Tiger continues to heal behind closed doors, his statement of contrition on Friday was the first step in what will be a long journey out of the woods to repair the huge divot in his family and get his personal life and public persona back...

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Is Sarah Palin 'Going Rogue' at the Intersection of Culture and Faith or Politics?

(28) Comments | Posted December 5, 2009 | 4:23 PM

Since the November 17 release of former Alaskan Gov. Sarah Palin's autobiography, Going Rogue, I have been fascinated by the crowds and controversy that have followed the author at every appearance on her current publicity tour. Now that she is again a private citizen after being a local and state...

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From No Country For Old Men To No Movie For Faith Audiences? I Don't Think So

(18) Comments | Posted November 25, 2009 | 8:57 AM

The Road, a sobering film adaptation of the Pulitzer Prize-winning novel by Cormac McCarthy, author of No Country for Old Men and All The Pretty Horses, is a national Thanksgiving holiday theatrical release, opening today. Unlike other recent doomsday movies that build toward a cataclysmic event marking the end of...

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Who Says America Doesn't Have a Prayer?

(21) Comments | Posted January 19, 2009 | 9:35 AM

In his song, "Dignity," Bob Dylan - the unofficial poet laureate of the Baby Boomer generation - wrote, "...the soul of a nation is under the knife..,' and went on to describe the many and varied ways people search for the elusive virtue of self respect.

This has never...

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