Larry Weber
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Larry Weber is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online.

Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including Coca-Cola, Pfizer, General Motors, IBM, General Mills, Siemens, and many more.

In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic's Advanced Marketing Services, including the company's public relations, research and analysis, and entertainment holdings.

Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. He is also on the Executive Committee of the Council on Competitiveness.

Blog Entries by Larry Weber

Live TV is Social

(0) Comments | Posted July 26, 2012 | 9:26 AM

As London gears up for the Olympics, marketers are getting ready for what many believe will be the first social media Olympiad. At the centre of events, the largest audience will be held by live television - the content distribution channel that has dominated audience figures for decades and shows...

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Mobile is Personal

(0) Comments | Posted May 29, 2012 | 1:11 AM

In recent weeks, Instagram, Twitter and Facebook have all made news in an effort to emphasise their mobile credentials. However, mobile phones are very personal things for most people; companies will have to work hard to connect with consumers via mobile.

Social media on mobile is growing, and will continue...

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