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Larry Womack

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The Real Problem With Media Today? The Audience

Posted: 01/17/12 05:28 PM ET

Arnold Dornfeld once famously told his reporters, "If your mother says she loves you, check it out." (The source of that quote is, fittingly enough, disputed.) Last Thursday, the New York Times asked readers whether or not "reporters should challenge 'facts' that are asserted by newsmakers they write about."

Those, we like to imagine, were the days.

It is currently accepted practice for news outlets to simply state claims by political figures without question. A simple, "but others claim," will do. On those rare occasions when one does muster the courage to challenge a statement, the truth is usually lost in a sea of false equivalencies in an attempt to appear non-partisan. Yet the Times question still strikes me as a rather appalling admission that the paper, like all news media, would rather be perceived as fair than actually seek to tell truth.

There are a number of reasons for this state of affairs, of course. The average editor or producer now lacks the manpower to check every statement. Competition with thousands of other outlets with instant access to the same audience leaves little time to verify or refute anything. And, of course, there is the very real fear of losing access to your source, who would rather talk to a friendly outlet. Today, most non-partisan news outlets choose to report whatever someone says (it's too expensive to find out what they do,) and let the blogs sort it out.

But none of this would matter if delivering hard news actually made financial sense. If people made money reporting real news, believe me, they'd report it. The real problem is there's no money in truth. And the fault for that lies with the you and me, the audience.

The disease plaguing media today, the one that nobody ever talks about, is human nature.

A huge chunk of the audience -- the people who call CNN either the Conservative or Communist News Network, depending on personal bias -- is simply averse to fact. (That's why CNN reports so few.) Facts anger many people, turning them off and ultimately, ironically, costing the bearer that person's trust. In fact, just stating that fact has probably angered a lot of people out there. That's why nobody ever talks about it.

If you find yourself suddenly blinded by anger because I just implied that Fox News or MSNBC shouldn't be your primary source of news, please consider the following (once your sight returns):

You're reading something on the Internet right now, so you've probably noticed that a great many people on it respond to correction or presentation of fact with anger and even more deeply entrenched -- if demonstrably incorrect -- views. Just take a look at the comments on any given web site; the angrier or more dismissive one is, the less likely it is to be based in reality.

I would attribute those comments to the unsettling reality that many people (if not most) don't hold opinions based in fact so much as irrational beliefs eager to eject any semblance of fact from their psyche. Rather than view politics as a system in which people might come to different conclusions, most partisans have constructed fantasy worldviews in which their political identity is a key component of the larger fiction wherein they are the good guys and those they "disagree with" are the bad guys. With fantasy so entwined with one's idea of self, one actually comes to find facts downright threatening. Instead of really considering information to identify problems and create solutions, they find a reason to reject what does not fit their personal good guy/bad guy narrative. It's a little bit exactly like what happens when people feel science threatens their religious beliefs.

Rather than be bothered those pesky, fury-inducing facts, too many of us seek out only that information (be it true or untrue) that reinforces our prejudices, reassuring our fantasy selves that we are, indeed, champions of all that is right and just. That is what the most profitable news sources too often provide: a steady stream of reinforcement without fear of making the audience ever genuinely feel like they might be wrong about some political opinion. No menacing truths to rationalize away or compose angry tweets about. Forget Warcraft: Partisan media is now the ultimate fantasy environment, complete with fictional wars to fight in.

Partisan media has its place, of course, and I would be the world's biggest hypocrite to say that it does not. It entertains and (more importantly) often covers stories that more general audiences wouldn't be interested in. The problem is that too many people have come to view non-partisan media as the enemy: That hated "mainstream media," code for "anyone who does not exist solely to reinforce my prejudices."

So partisan sources thrive while traditional news outlets like PBS, CNN and NPR often struggle to find an audience -- while constantly under attack by both sides for alleged bias. Public broadcasting is always facing new and more idiotic charges from the right, of course. But recall a few years back, when the left began to complain that Newshour featured too many administration officials to talk about the wars they were running, and not enough... People to yell at them. Or something. That's right: Newshour was being called a conservative mouthpiece for featuring too many policy makers and not enough accompanying opinion.

Do traditional news outlets falter? Of course they do, all the time. And opinion does color the facts from time to time, no matter who is presenting them. But that is certainly no excuse to choose to expose yourself only to the work of journalists who you know share your political inclinations. I daresay that there might even be men and women of integrity on both sides of the aisle, fully capable of telling you the latest poll numbers without secretly trying to change your mind.

If our egos continue to insist upon being this sheltered from reality, I see little hope for democracy's future.

Here's a disturbing fact: The less you knew about Barack Obama, the more likely you were to vote for him in 2008. Prior to that, Bush voters could be counted on to know the least about their candidate of choice. Supporter ignorance has become the mark of a winner.

And that is nothing compared to the utter trainwreck we've created in congress. The major political parties (particularly Republicans, who fear Tea Party primary challenges) are so entrenched in party narratives that reinforcing them has become more important to their survival than the nation's best interests. If things get any worse, nothing will ever leave the Senate floor but Post Office re-namings and the occasional Peanut Day declaration.

We choose our media armed with that same, uhm, "thirst for knowledge." It is no coincidence that the highest-rated cable news channel is also the most absurdly partisan--and the only one that manages to misinform viewers so much that they would actually have been more informed about some issues having consumed no news at all. Do take a moment to consider how masterfully one must distort a day's events to accomplish that feat. It takes jet packs, apparently.

In the opposing echo chamber, Michael Moore can go on Keith Olbermann to repeat heinous myths about alleged rape victims created by a deranged holocast denier (and employee of the accused). To his credit, Moore clearly later sorta recanted. But shouldn't he have, I don't know, picked up one of the many reports that had already revealed it to be a sick joke before repeating it on national TV and posting the guy's bail? Or does he live inside the echo chamber as well?

But never fear, conservatives! Fox News, never a slouch, is always hard at work on their own intricate, alternate reality. There, two solitary Democrats can be blamed for the housing market crash, because they once took the side of Congress in a power struggle with the White House -- at a time when Republicans controlled both chambers and the presidency! And their bubble isn't so easily burst by tweet. In theirs, people like Michele Bachmann can tell any outrageous lie they like and still become serious contenders for the U.S. Presidency. In their bubble, even Big Bird and Spongebob are out to getcha.

Inside the echo chamber, the most appalling lie is usually greeted as the bravest truth. It's a sad, sorry state of affairs. And it gets worse.

Even Fox News isn't a safe enough haven for some lunatics on the right side of the aisle. One "Christian" felt so threatened by Wikipedia's arrangement of fact that he had to develop his own Conservapedia. When he eventually realized that the Bible didn't agree with him any more than science, history or the arts, he decided to re-write that, too. I imagine this man does a lot of angry crying. I also imagine that somewhere a teacher is reading a paper that cites a Conservapedia article, sighing and thinking it's just not worth the fight with the parents.

It would be easy, of course, to simply rail against the partisan hacks on both sides, or the timid journalists in the middle trying desperately not to offend anyone with outrageous behavior like talking only to qualified sources and fact-checking their statements. But that wouldn't solve anything. Of course the New York Times should fact-check every statement. Reporting true information is kind of its job. But it isn't so easy to take a stand for truth when you have a building full of people with kids back home counting on you to feed
them and an audience totally uninterested in hearing it

So, instead of blaming the media, we need to start blaming ourselves. And, more importantly, we need to do something about it. All it takes to make democracy work is a commitment by voters to be more concerned about making informed decisions than about feeling right. Right now, we don't have that.

I propose a personal challenge, for myself and for you.

Let's start with a reality check. One good way to consider the quality of the news you're getting is to take the Christian Science Monitor's weekly news quiz. Go ahead, open it in another window. I'll still be here when you get back. (Hint: If you're wondering why I've chosen some sort of religious publication, you're probably not going to do well.) If your score could use improvement, watch a little Newshour, some C-Span and BBC World and check back next week . You don't have to give up your Maddows and O'Reilly's, of course. Just learn to rely on those for commentary on news you've already encountered from a primary source. If that doesn't work, however, a complete partisan media detox might be in order.

I'm sure other readers will have even better ideas about how to tell if you're really getting the most out of your news, as well.

We have to, as responsible citizens, seek out those facts that might make us angry. We have to consider the quality and quantity of information we are getting, rather than taking facts as evidence that the person presenting them is working for the boogeyman.

After all, if you're convinced the facts are working for the "other team," the other team is reality.

 
Arnold Dornfeld once famously told his reporters, "If your mother says she loves you, check it out." (The source of that quote is, fittingly enough, disputed.) Last Thursday, the New York Times aske...
Arnold Dornfeld once famously told his reporters, "If your mother says she loves you, check it out." (The source of that quote is, fittingly enough, disputed.) Last Thursday, the New York Times aske...
 
 
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09:19 PM on 01/20/2012
Definitely a thought provoking article. A lot of the points brought up relate to my own frustrations with the media, and the state of debating real issues on the internet today. I recently launched a new website where I'm trying to cultivate a community of respect and really good rational arguments for all sides of an issue - not just for one political slant or another. Let me know what you think: TheRationalDebate.com/about
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Alex Turnbull
If your not progressing, your regressing
06:28 PM on 01/18/2012
I find more factual journalism researching news on my own then can be delivered by any TV or news print. If you know were to search, and I do. you can keep a very good tab on what is going on anywhere. I have seen things on old 60 minute episodes that our media will bury out of sight unless to many people figure things out themselves. You tube is great too.
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Darren Christman
09:55 PM on 01/18/2012
Well said. CNN and Dana bash and her hubby John King would gives us facts but for the fact that we the audience don't want facts?! What a crock of crap.
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01:27 PM on 01/18/2012
Reminds me of a salesman we hired that came back after the first week saying:

"The problem is the customer"

Larry, be glad you are working for the left. You wouldn't have a chance elsewhere.
11:21 AM on 01/18/2012
The audience are the ones paying for the massive decline of journalist ethics and for political/corporate strangleholds over news agencies that result in the reducing of journalism to simple propaganda parading as news.

We are your audience and an audience, by definition, is passive and expects some function to be performed for them by the people who are actually in the business of what this audience has been told it is. In this case, it's journalism, or at least a glimmer of it. Why should this function be provided to a passive audience, you say? Because the audience has their own roles to fill in society. Your role is not ours. We can help, but you have to do your part as well.

Journalists today are almost considered a maverick if they ditch stenography and use some Journalism 101 tactics such as fact-checking and grilling interviewees. Your function in society is vital, you are the ones with the power and the access to dig deep to find truths not released in press statements. It's your job to keep citizens informed so when they vote they have the chance of helping weed out the parasites that abuse the system, the people with shady or only self-serving agendas, those with questionable pasts and present, and most of all, the people that could be a potential danger to their country and its future.

-c-
11:28 AM on 01/18/2012
-c-

Citizens can inform themselves all they want, if the media doesn't perform their job correctly, there won't be much use in "informing yourself" with only half-truths and word-for-word transcripts as 75% of the available source material.

The onus, actually, IS on the media, no matter how much you probably hate hearing that. (Hint: Condescension on your part makes about the audience's passivity? Makes the whole thing even worse.)
12:38 PM on 01/18/2012
It is not the function of journalism to tell people what to think. Journalists do not by definition have the correct political view than any other profession. I sense that the "facts" that you want them to report would have a pronounced political slant. The people have detected that in the past, which has led to the rise of talk radio and cable news in reaction.
09:47 AM on 01/18/2012
The facts are often subject to dispute, and differring interpretations. Historically the public had many news outlets to choose from to get their "facts," particularly in an age when any large city had dozens of newspapers. The modern era of a limited "mainstream media" is the aberration, rather than the norm. The multiplication of cable and radio outlets, with conservative or liberal bias, is actually a return to the more freewheeling concept of journalism, and people will choose which interpretations to believe in the marketplace of ideas.
08:57 AM on 01/18/2012
The fact that BBC World and C-span are the recommended news sources is a further indictment of the "mainstream media". I would further submit that Rachel Maddow and Lawrence O'Donnell, while unapologetically partisan, rarely distort facts or make sh*t up. That seems to be Fox's purview. We the audience bear some responsibility, I agree, but we aren't the editors and producers who decide what gets broadcast.
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HeevenSteven
20 Minutes into the future.
08:44 AM on 01/18/2012
"In the opposing echo chamber, Michael Moore can go on Keith Olbermann...."

You're playing the false equivalence game here yourself...
09:47 AM on 01/18/2012
It ain't false.
11:37 AM on 01/18/2012
this article is full of FE false equivalences
GHarry
Kitty wrangler
08:22 AM on 01/18/2012
Sorry, Larry Womack, your clever rationalizing is not enough. Just because many news sources are openly opinionated, that does not give a free pass to those supposedly neutral news sources that often fail to do their jobs. Their initials are CNN, NBC, CBS, ABC, NPR, PBS, The New York Times, The Washington Post, The Wall Street Journal and others too numerous to count. Often the problem is not blatant bias, but merely a contentment with blandness and a penchant for adhering to conventional wisdom and establishment values. CNN is especially maddening because, despite its relatively extensive reach, its executives simply refuse to educate the public -- very much -- about political, economic and other matters of great importance to citizens in a democracy. Instead, it serves as a megaphone for the Pentagon and other power centers and fills much of its airtime with fluff, sentimentalism and trivia apparently aimed at offending no one while running as many commercials as possible. And that's what passes as journalism throughout the corporate media. It is not only inadequate, it is downright harmful, as it allows political extremists to dominate the airwaves and print media by spewing out misinformation that usually goes uncorrected.
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NOTSUPERMOM
A waste of a perfectly good Yale education
08:56 AM on 01/18/2012
I think that is exactly Mr. Womack's point. He seems to be saying that one news source, *whatever* it is, isn't enough nowadays because they have all become susceptible to political bias or pressure for ratings at some level. The only way for us, as viewers, to attempt to counteract that bias is by making sure we look at a wide range of news sources, even ones that we "don't agree" with.
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Draekia
Open-minded thinker and traveller
06:45 PM on 01/18/2012
I think you missed the point of the post. Re read it.

What you are claiming is precisely what the author of this article was talking about.

As for blandness, if you want as close to unbiased news as possible, less people will watch/pay for it, so the flashy stuff is either left out, or if it's included, it's at the detriment of the news content.
07:39 AM on 01/18/2012
More false equivalencies embedded within this article ... Fox is equal to MSNBC, O'Reilly is equal to Maddow ... I think not. There is a difference between outright lying and propaganda, and having a political slant.
09:50 AM on 01/18/2012
Right. O'Reilly is much more truthful and forthright than Maddow.
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PCPrincess
I'm probably gaming.
01:48 PM on 01/18/2012
Thanks Davey. Of course, I'm not sure the author would like to be told that his opinion is only just that: his opinion. I somewhat disagree with the idea that everyone who feels anger over what they hear are somehow equally guilty of not accepting factual information. There are things like ethics and empathy that drive some of us, not just a need to hide facts.
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marco01
03:02 AM on 01/18/2012
"Facts anger many people,..." Yep, there you have it folks, the MSM has been terrified and intimidated by the RW Attack Machine. They are AFRAID to report the truth. Mission Accomplished...
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Mac Howard
Thank god we got convicts, you got the puritans
01:58 AM on 01/18/2012
Here is an excellent illustration of the public's reaction to factual journalism.

http://www.abc.net.au/unleashed/3773412.html

To explain: the Australian government is introducing a Carbon Tax which has been condemned by the (right wing) opposition party. It will apparently produce banana republic inflation, destroy the Australian economy, lose jobs by the million. And so on.

This is an article explaining the actual financial impact on the average consumer. It's as near to a factual article as you can get.

Read the responses!
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Mac Howard
Thank god we got convicts, you got the puritans
02:29 AM on 01/18/2012
I should have added to the above that the ABC website is generally believed to be biased to the left, is very much in favour of action on climate change and in the main visited by people with similar views.
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Miranda Wrietz
Freedom isn't Free - Ask a SuperPAC
04:38 AM on 01/18/2012
Thanks for the link and some real facts. F&F
01:27 AM on 01/18/2012
The author does not understand the true nature of the news media. It is nothing but propaganda. Lies. Distortions. You name it they do it.
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Mac Howard
Thank god we got convicts, you got the puritans
12:22 AM on 01/18/2012
Unfortunately, I understand that psychological research reveals that no matter what effort we make to be rational about new information we fail miserably - essentially we seek a relevant prejudice and manipulate the new information to cause the least disruption to our worldview.

I recall a project (off the top of my head so correct me if I get this wrong - I suffer like the rest). A number of students were given a fact. Neutral, no emotional appeal. A half hour later the fact was said to be wrong and corrected. Later a test was carried out on the students concerning the fact. Over 50% reported the fact not the correction.

It was repeated with a second group but with a fact that had an emotional appeal and it too corrected. Over 80% of the students reported the fact not the correction.

Doesn't hold out much hope for human nature does it?
Oginikwe
I think therefore I'm dangerous
11:44 PM on 01/17/2012
If it's the fault of the audience, why isn't this story on Huff Po:

Homeland Security Hired Contractor to Monitor Websites
Newly released government documents have revealed the Department of Homeland Security hired the military contractor General Dynamics to monitor postings of U.S. citizens on dozens of websites. Sites monitored included Facebook and Twitter, as well as several news sites including the New York Times, Wired and The Huffington Post. General Dynamics was asked to collect reports that dealt with government agencies including the CIA, FEMA and Immigration and Customs Enforcement. Ginger McCall of the Electronic Privacy Information Center said the documents show the Department of Homeland Security was "monitoring political dissent online."
From DemocracyNow!
10:08 PM on 01/17/2012
I thought about this and realized that I actually don't get ANY of my news from the TV, but from the Internet. And I try to find articles that deal with facts (or at least less partisan mudslinging). I'm wondering if it represents something of a trend. I mean that the TV ratings points are driven by those who would rather park it in front of the tube instead of doing a little active digging to find information.
One thing for sure, I'm not going back to watching TV :D
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11:38 PM on 01/17/2012
A great deal of the news gotten from the internet originates with newspapers or the AP.
03:12 PM on 01/18/2012
Yes, you have a good point there. Although I'm consuming material from the networks and newspapers, I'm not contributing to the TV ratings so I'm "invisible" to the folks that run them.