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Reporters Can Do Better: New Report on Media Coverage of Sandusky

Posted: 01/12/12 01:35 PM ET

2012-01-11-images-pamelapic2.jpgThis article was co-authored with Pamela Mejia. Mejia is a Research Associate at the Berkeley Media Studies Group, where she analyzes how the media talks about public health and social issues. She was a lead author on "Breaking News on Child Sexual Abuse."

People are still talking about Penn State. This week, a judge released the time frame for the events leading up to the trial of former defensive coach Jerry Sandusky. His arrest last November triggered a wave of news coverage. But what is the media coverage saying, and how might it affect the public conversation as Sandusky's trial moves forward?

A new study, Breaking news on child sexual abuse: Early coverage of Penn State by the Berkeley Media Studies Group, commissioned by the Ms. Foundation for Women analyzed the first nine days of coverage. The study found gaps in reporting that should be fixed so that news coverage reaches past a single case to investigate how to prevent child sexual abuse, including what institutions can do.

The Bad News
There is room for journalists to improve their coverage. For one thing, though more than half of the news and general coverage introduced the idea that Penn State University bore institutional responsibility for the abuse, the great majority of the coverage focused on Sandusky's culpability. As we discussed in an earlier Huffington Post column, coverage that focuses on the 'bad guy' misses the point that institutions were using their power to silence the scandal and were in large part responsible for the sexual abuse continuing and the large number of victims.

Where are the survivors? The survivors themselves were almost entirely absent from the coverage. Instead, former head football coach Joe Paterno dominated -- the news talked about him more than any other figure, and the coverage was overwhelmingly laudatory. In fact, the coverage was over three times as likely to discuss the consequences of the allegations for Paterno, as it was to talk about the consequences for the survivors.

Where was prevention?
Finally, and perhaps most critically, solutions to child sexual abuse and discussion of prevention were virtually non-existent in the coverage. Stories like this are important for opening up the issue, but news coverage is still are not yet talking about ways to prevent children from being abused, and how institutions themselves bear responsibility for perpetuating -- or reducing -- incidents of child sexual abuse.

The Good News
Sports reporters get the story. The news coverage of the Sandusky case attracted many sports writers to the issue, some of whom were likely covering the topic for the first time. Almost one half (48%) of the initial coverage appeared in the sports sections. Child sexual abuse shouldn't just be relegated to the crime section -- especially when coaches and other sports professionals are involved.

Much reporting calls a rape a rape. Though Sandusky and his lawyer notoriously tried to downplay the allegations with phrases like "horsing around," most of the news avoided repeating this minimizing language, and instead used phrases like "rape," "sexual abuse," and "sexual assault." In cases of child sex abuse, when the news media doesn't "soft pedal the enormity of the abuse perpetrated," readers have a clearer picture of what the survivors experienced, and may better understand why prevention is critical.

Reporters -- and their sources, advocates for prevention -- can do better.
The media spotlight won't shift from Sandusky and Penn State anytime soon: journalists and advocates can take advantage of this opportunity to work to improve the coverage of child sexual abuse, and expand it to push for policies that will institute prevention.

Reporters can keep the issue on the sports pages and elsewhere in the news. The Penn State scandal is just the most recent and public instance of a crime that happens every day, one that, according to the Philadelphia Children's Alliance, "flourishes in secrecy." To help end that secrecy, keep the spotlight on the issue beyond the current news cycle. Explore other sports stories on child sexual abuse: Investigate what coaches, teams, and schools are doing to make sure it doesn't happen in their institution. Reporters need to shine a light on our accepting environment, expose the norm that child sexual abuse is an every day occurrence, and cover institutional and policy changes that would better support victims and penalize cover ups. Their stories need to show that young people are more important than sports heroes.

Advocates can release their comments to the media quickly. Many of the statements released by advocacy groups did not appear in the media until well after the first week of coverage and therefore could not be quoted by journalists as the story broke. If prevention advocates want to contribute to breaking news, they will need to respond faster and let reporters know what sorts of information and insights they can bring to a story.

Advocates and reporters can push for solutions. Advocates can suggest policies and programs that can shift the focus to prevention. Reporters can talk to advocates, researchers, policy makers and others in authority and push them for answers to these and other important questions about how to prevent future abuse. Reporters should ask: "What can we do to prevent another Penn State?" "What are communities already doing?"

Media coverage of the tragedies that occurred at Penn State has helped open unprecedented and vital conversations about child sexual abuse. As the story continues to unfold, journalists and advocates have a unique opportunity to shift the conversation to what can be done to make sure it doesn't happen again.

 
 
 

Follow Larry Cohen on Twitter: www.twitter.com/preventioninst

This article was co-authored with Pamela Mejia. Mejia is a Research Associate at the Berkeley Media Studies Group, where she analyzes how the media talks about public health and social issues. She was...
This article was co-authored with Pamela Mejia. Mejia is a Research Associate at the Berkeley Media Studies Group, where she analyzes how the media talks about public health and social issues. She was...
 
 
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12:53 AM on 01/31/2012
I think reporters have done a very poor job. They just take the Grand Jury report as gospel despite it being an obviously biased document prepared by prosecutors.

There have been few reports of the major differences between McQueary's testimony as summarized in the Grand Jury report and his extensive testimony in the Curley/Schultz preliminary hearing.

McQueary never witnessed "anal intercourse" as attributed to him in the grand jury report. He only suspected sexual contact but witnessed none. He testified he never used explicit terms like that in 2002.

The Grand Jury report also omitted key exculpatory testimony of Dr. Dranov who questioned McQueary before he spoke to Paterno. Dranov told the Grand Jury that he asked McQueary 3 times if he saw any sexual contact, and 3 times McQueary answered no.

At the preliminary hearing, the prosecution repeatedly objected when the defense asked McQueary about what he told Dranov. Again, it seemed like the prosecution was trying to hide exculpatory evidence.Dranov is rarely mentioned by reporters.

Reporters have also ignored victim 2, the boy who McQueary saw with Sandusky, who was unknown at the time of the Grand Jury report. Supposedly, he was later identified and set to testify at the Sandusky preliminary hearing but Sandusky waived it.

Why hasn't the Attorney General released the police statement of victim 2 to corroborate McQueary's suspicions of sexual assault?

An obvious reason for not releasing it is if victim 2 told police there was no sexual assault.
10:13 AM on 01/16/2012
Thanks for the article. I would add a couple of areas of additional focus. Clarify that a pedophile who seeks out boys is not usually gay. Explain the predatory nature of pedophiles and how they often have accomplices. Clarify that women can also be pedophiles, although at a lesser rate than men.
Explain that sexual assaults perpetrators are often not strangers.
01:00 PM on 01/13/2012
The blog post does a good job of highlighting the need for media coverage that maintains a focus on prevention and the impact on victims. Media would also do well to emphasize the important role of bystanders - not only those who directly observed or were made aware of the events as they unfolded, but the wider community as well. Communities can turn a blind eye and tacitly condone the behavior (the media are to be commended for not succumbing to the "horsing around" defense). Communities can also assume an assertive and caring position -- one that condemns the behaviors, assumes shared responsibility for the context, and works proactively to support victims and prevent future occurrences. Unfortunately, national media were at first attracted to the loudest and most outrageous reactive protests in and around campus. However, the community came together, major media outlets regrouped, and story was recast. Instead of angry hooligans, the new story brought attention to the more thoughtful members of the community, who came out in support of victims and to embrace the type of community they aspire to be.
11:43 AM on 01/13/2012
Hmm. This article seems to be saying that the reporters take positions of advocacy that are pretty inappropriate.

"coverage that focuses on the 'bad guy' misses the point that institutions were using their power to silence the scandal"

Isn't this issue very much what is under trial here, and therefore not a foregone conclusion? Institutions, really, individuals on behalf of institutions, have allegedly used their power to silence the scandal. It's an allegation, not a fact to report. And the coverage I have seen has very much focused on this issue.

"Though Sandusky and his lawyer notoriously tried to downplay the allegations with phrases like "horsing around," most of the news...used phrases like "rape," "sexual abuse," and "sexual assault."

It's not downplaying the allegations -- it's the basis of their defense against them. Sandusky is accused of rape, and the admininstrators being indicted are accused of failure to report an alleged act of child rape. Sandusky's defense is that he engaged in non-sexual horseplay with kids, that it was not rape. The administrators' defense is that they were told it was "horseplay"..

Referring to "child rape" in reports is not a commendable use of non-euphemistic terms, it's simple statement of fact. Just as references to "horseplay" are appropriate in characterizing Sandusky's defense. It would be nonsensical for reporters to talk about him being accused of "horseplay" or for Sandusky's lawyers to defend him by talking about him raping kids.