Microbusinesses play a huge role in our everyday lives and at some point, you'll come into contact with one.
Whilst bigger businesses usually get the headlines, microbusinesses are the backbone of the American economy. A new campaign from Vistaprint is recognizing the importance of microbusiness and casting the spotlight on them.
The Magnify Micro Business campaign consists of a digital, interactive map with submissions from businesses across the US. Stories of how they started their business and what they want to achieve certainly tell an inspiring tale! I spoke to three microbusiness owners about their business and how they're making a difference.
Rachel Riesenberg, Fox and Fawn
Fox and Fawn Handmade is a shop filled with modern everyday accessories that I lovingly sew one-by-one in sunny Southern California. From business card holders to glasses cases to key wristlets, my focus is on creating functional, unique, and quality items that can be enjoyed for years to come. Being able to share my work across the nation and all over the world has been such an incredible opportunity, bringing my dreams to life.
In the next year, new product lines will be launched and many more fabric choices will be added to my existing designs. Another priority will be developing an e-commerce website to work alongside my Etsy shop. In addition, I will be participating in even more artisan fairs and festivals throughout San Diego County - I love having the chance to interact with my customers one-on-one and see their positive reaction to my products! Craft fairs have also been an incredible opportunity to spread the word about entrepreneurship to others, inspiring them to build their own business from the ground up.
Debbie Major, Zylofone
Zylofone was created to provide opportunities to individuals within the special needs community. As the founder, I'm a single mother who raised twin sons, both with special needs, facing lifelong challenges. We have developed programs to stimulate and promote measurable growth of both physical and cognitive abilities. These multi-phased programs provide a variety of unique and engaging possibilities for these deserving individuals, like my boys.
Our current programs must be portable and beyond that, our equipment wears prematurely due to the constant handling required to unload, set-up, breakdown, and reload sometimes several times per da.y Our ultimate goal is to acquire a building that we can call our own. A facility specifically designed to promote freedom and expression via the creativity of music, theatre, and the arts.
Michell, Rockport Daily Grind
My late husband, Steve, and I would come home to Rockport for family vacations. We lived in Las Vegas, Nevada at the time and frequented many of the coffee shops in the area and wherever we traveled. We said someday we'd move here and open up a coffee shop. In 2009 we lost Steve to Melanoma, 13 months after being diagnosed. My children and I moved back home to be close to my family. It seemed like the perfect time to open up that coffee shop. Rockport Daily Grind opened on June 23, 2009. In December 2010 we purchased the building at 302 S. Austin ("Merchants Square") and began renovations immediately. We are a "coffee shop with personality" serving coffee beans roasted in Rockport by Rockport Coffee Co., delicious quiche, and more
We believe in our community and giving back to this community. From the beans we grind for our coffee, the groceries to make our delicious sandwiches and quiche we love this community and appreciate the people who live here. Our customers matter to us and many of them are like an extended part of our family so we are here to give back to them as they've given to us. I am looking forward to creating a mobile shop that we can take to festivals and market days here in Rockport and share some of our joy at these events, because "where there's coffee there's joy".