iOS app Android app

Laura Howe
Laura Howe is the Vice President of Communications for the American Red Cross. Laura is responsible for planning and executing the public affairs and overall corporate media strategies for the Red Cross. In that role, she serves as one of the primary Red Cross spokespersons and oversees day-to-day corporate media relations and crisis communication efforts. In addition, she manages specialized media teams for the Red Cross disaster services, international services, and biomedical services departments.

Prior to coming to Red Cross national headquarters, Laura worked as the communication and government relations officer in the Southeast, assisting more than 100 local Red Cross chapters with their media training, capacity building, and communications efforts. An experienced disaster communicator, Laura led the regional Public Affairs response during the 2004 and 2005 hurricane seasons, including Hurricanes Katrina, Rita and Wilma. She is a long time Red Cross spokesperson and disaster responder, providing interviews for hundreds of national media outlets such as the New York Times, CNN, Fox News, MSNBC, The Weather Channel and the Today Show.

Laura began her Red Cross career as the Public Relations Director for the Birmingham Area Chapter in Birmingham, Ala.

Laura learned the media trade while spending more than eight years as a television news reporter and anchor in stations across the South. She is a proud graduate of the University Of Missouri.

Entries by Laura Howe

How Your Friends Affect Your Charitable Donations This Holiday Season

(0) Comments | Posted December 15, 2014 | 9:00 AM

Your friend makes a donation to support a particular cause and shares that activity through social media, you click to see what it's all about and then decide if you'd like to donate, too.

As a global nonprofit with an active social presence, it was important for us to...

Read Post

Making the world kinder, one "digital hug" at a time

(0) Comments | Posted June 3, 2014 | 10:32 AM

If you've ever looked around an airport or restaurant you've probably noticed people absorbed in their mobile devices -- isolated from one another by technology while using devices to reach out via email, text and social networks. It's a bit of contradiction, right? Even when technology isolates us from physical...

Read Post

How The Red Cross Is Saving Lives Through Social Data

(0) Comments | Posted April 17, 2014 | 12:25 PM


Nearly four years ago, as Haiti struggled to overcome an earthquake that killed tens of thousands, humanitarian response agencies -- the Red Cross among them -- swung into action.

Here in the United States, my social media team swung into action watching the...

Read Post