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Laurence J. Kotlikoff

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Making More Jobs in Our Economy -- The Secret Sauce

Posted: 05/05/2012 1:10 pm

The latest Labor Department figures show the economy is stuck at eight percent unemployment. The New York Times says this is clear evidence that the government needs to engage in more government spending. This is the Obama Administration's view as well. Mitt Romney favors lower taxes and less government regulation to get the economy rolling.

As the first economist to run for President (see www.kotlikoff2012.org and www.americanselect.org), it behooves me to provide my own prescription for restarting the economy. It's different, in very large part, from what the President and Governor are recommending, although some of what each recommends makes sense.

But let's start with the basics. Our economy's productive capacity is greater than it was before our Great Slump began. We have more labor and more and better machines, factories, residential structures, office buildings and other capital available to produce goods and services. We're just not using all the available labor and capital. The invisible hand that Adam Smith said would guide competitive economies to socially desirable outcomes seems to have lost several fingers.

Some economists believe the problem involves either firms setting their prices too high or workers demanding wages that are too high. In the former case, customers demand fewer goods and services leading firms to demand (hire) fewer workers. In the later case, the workers price themselves out of the market. This is the traditional Keynesian model (developed by disciples of John Maynard Keynes), for which I, frankly, don't see strong evidence. Keynes, himself, voiced skepticism about this interpretation of his views.

Another set of economists think our Great Slump reflects a productivity/technology shock -- a sudden and prolonged decline in our capacity to produce output. This view is also very hard to credit. None of our production knowhow suddenly disappeared in the Fall of 2008 and Winter and Spring of 2009 when companies were firing over one half million workers per month.

The only plausible explanation for such massive rapid-fire job destruction is a collective shift in business and consumer confidence. The specter of so many large financial firms failing, being purchased in shotgun weddings, or being nationalized killed what Keynes called "animal spirits." Our leaders panicked as well and started warning of another Great Depression. Relative to its peak in 2007, the stock market lost half its value by mid 2009. This plus the collapse in housing prices helped flip our economy to its current bad equilibrium.

Today we have plenty of people who would be hired if the firms who would do the hiring were confident they could sell the output generated by these new hires. If a firm, call it firm A, hires workers, at a significant fixed cost, it needs to have some assurance it can sell the goods and services its new hires produce. But if firm A thinks no other firm is increasing its hiring, it can't be assured of finding customers (demanders) to buy its extra production (supply). So firm A doesn't hire. This means that the demand for other firms' products by the workers firm A would have hired never gets registered in the market.

The same story applies for firms B, C, D, etc. Firms don't hire because they think no one else is hiring. This is what economists call a coordination failure. Coordination failures can't necessarily be fixed with tax cuts or hiring subsidies or making larger transfer payments to the public. These moves may worsen expectations about the future because everyone may think, "Gee, the economy must really be bad if the government is going to these lengths to stimulate hiring."

What's needed to fix our country's coordination failure is coordinated collective action to hire, invest and lend. And the person in the best position to help encourage and orchestrate this coordinated hiring and investment by firms and lending by banks is the president. The president needs to be the country's jobs cheerleader in a way that goes far beyond anything we've seen to date. The president has a bully pulpit. He needs to make Hire, Hire, Hire the nation's mantra and he needs to urge those with jobs to assist their employers in making new hires. This may mean taking a smaller pay hike, accepting pay in the form of stock or even taking a pay cut.

Every worker needs to be asking his employer, "What are you doing to increase your employment of those who desperately need jobs?" And every employer needs to be asking his employees, "What can you do to help me hire those who desperately need jobs?"

In the early 1960s, President Kennedy successfully talked steel manufacturers out of raising prices because he was properly worried that their doing so would spark inflation. He realized that raising prices can also involve a coordination failure in which one firm raises its prices because it thinks its competitors as well as other firms in the marketplace are raising their prices.

We need a President who can solicit and coordinate (not mandate) increased collective hiring so that all firms will see that everyone else is hiring, and thus there will be extra demand for the extra output they produce. This, of course, is more challenging in a world economy in which firm A may be selling products to people in different countries. But what's needed then is to get other leaders on board with this collective hiring initiative.

The Germans coordinated their hiring behavior via meetings of industry and unions and, as a result, Germany is experiencing much lower unemployment than are we. We need to learn from Germany's example. Our economy won't necessarily right itself on its own. The Great Depression taught us that bad economic times can last a very long time.

We also need to understand why the economy isn't working. Our textbook economic models presume markets always clear because they assume there are magical market makers who, at zero cost, will match demand to the available supply. In the real world, market-making is costly and, with the wrong set of expectations, can lead everyone to sit on his very visible hands.

As President, on day one, I'd gather the top 1,000 CEOs in a large room. Day two I'd start meeting with mid-sized employers. In these meetings, I wouldn't lock the doors, but I'd have NFL players standing at each exit! I'd talk with the CEOs about why the economy isn't moving -- why we have more than 23 million people out of work or short on work. But the main thing I'd discuss is the massive coordination failure we face and the need for each of them to increase their employment by five percent. I'd stress that they need to do this the starting the next day -- that there would be no coercion, no intimidation, no tax breaks and no subsidies to do this -- that this would be a voluntary, collective, simultaneous hiring by all large and mid-sized employers who would, if they acted together, discover they had new customers to justify their additional hiring, namely the 23.7 million Americans who are now jobless or underemployed.

This is not rocket science. The evidence for coordination failure fairly screams at us. When Lehman Brothers collapsed, American companies coordinated on bad times and proceeded to fire 450,000 U.S. workers, month in and month out, on average, for the next 19 months. We need now to reverse this process. We can each sit on our hands and watch things get worse. Collectively, we can stand up, hire together, and make a difference.

 

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HUFFPOST SUPER USER
Roosevelt Democrat
01:22 PM on 05/06/2012
I have the recipe for the secret sauce.

Require 10% of all products sold here be made here. Just 10%

You can justify this on national security grounds alone.

Take an item like rare earths metals. Say one nation supplied 99% of that metal to us and just decided to protect their industry they were no longer going to ship rare earths to the U.S.

If the Chinese had 99% of this metal to us for a long time we would have lost our brain trust on how to supply the metal ourselves.

When you manufacture anything there is a ripple effect & a cross pollination effect. Any industrial product sold requires machines to make that product. Any industrial product requires chemicals in the process. Any industrial product sold requires raw materials. All these requirements help maintain other industries. All these other industries have ideas that cross from one to the other advancing those industries.

Just requiring 10% would have us under 6% unemployment in a couple of years!

All nations need this restriction on unrestricted free trade!
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HUFFPOST SUPER USER
Michael D Ballantine
Texas Justice Party - Chairperson
03:44 PM on 05/06/2012
How do we require people to buy that 10%? The US makes up nearly 1/3rd of global GDP, theoretically we are producing 33% now. How about we just negotiate fair trade with developing countries and make the world a better place?
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HUFFPOST SUPER USER
Roosevelt Democrat
08:56 PM on 05/06/2012
Require the big box retailers stores to buy 10% of their products made in America to Start.

These Big Box Retailers have destroyed shopping on Main Street. It's time they pay a little something back.
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HUFFPOST SUPER USER
Roosevelt Democrat
11:41 AM on 05/07/2012
I live in El Segundo CA. I can hit the houses of 3 engineers looking for work!

But let's say for argument sake their are not enough engineers, we always have EB-3 immigration status.

http://www.immig-chicago.com/Pages/employment/3rd_Preference

If we double our manufacturing force where it is only 2/3's the same proportion of Germany manufacturing force per population our unemployment would drop below 6%.

Our City, State, Federal deficits would quickly be reduced.
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HUFFPOST SUPER USER
Michael D Ballantine
Texas Justice Party - Chairperson
06:23 PM on 05/05/2012
I am a little confused. Early on, you subscribe the problem to uncertainty about profits leading to cuts in production. Then you go on to suggest that increasing supply by employing unemployed workers will lead to new demand. Wouldn't this only happen if prices fell dramatically because of the excess supply. If prices fell dramatically, so would profits obviating the need for hiring.

Why not lead with demand instead of supply? We can invest $1 trillion in new high-speed rail and create roughly 2 million jobs. Or, we can begin mining operations on the moon for $300 billion and create 500,000 jobs. This type of demand is new and long-term rather than consumptive in nature. Don't you think America needs new industries that do not compete with the Chinese?
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HUFFPOST BLOGGER
Laurence J. Kotlikoff
10:55 PM on 05/05/2012
Hi Michael, If there is coordinated hiring by all employers of 5 percent more workers, that means all those newly hired people will become customers of the employers, as a group, who are doing the hiring. So there will be no uncertainty about the new demand that will arise from this collective assets. Prices won't fall in this scenario. I'm not for engaging in major new infrastructure projects, which we'd otherwise be doing in the future (let's do them now) or that meet a stringent cost-benefit criterion. But simply throwing money at the problem, as the Administration has done for the last few years, is not necessarily going to lead employers to hire. Moreover, someone -- our kids -- will have to pay for all the spending that isn't being covered by taxes. We've burdened them already far beyond their capacity to repay. Re mining operations on the moon, it's something you'll need to educate me about. best, Larry
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HUFFPOST SUPER USER
Michael D Ballantine
Texas Justice Party - Chairperson
11:10 AM on 05/06/2012
My curiosity is whether the products these companies would produce are the same ones that people will buy? You are looking at the big demand/supply model but what if our factories produce military equipment or jets? The largest employers are schools and hospitals so we can't expect them to hire more workers. I think your scenario only works if we impose tariffs to avoid the competitive salary issues of developing countries? Would you envision imposing trade barriers to support your hiring scheme?
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HUFFPOST SUPER USER
BeckyJustice
Stop the frickin Fracking. NOW!
03:09 PM on 05/05/2012
Now that's just plain silly. Sorry but it looks like you don't realize how many, 'employers' there are in this country. Let's just pretend the President could get them in groups of 1,000, gathered in the White House. Now remember, there is absolutely no way the President can compel even one of these CEO's to hire even one person, but beyond that, how long would it take to gather enough groups of 1,000 CEOs to effectively add 23 million people. Just shut down all his other tasks I guess, but that still wouldn't work, because they just are not likely to do it.

Looks like there was at least one good reason you weren't elected President.
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HUFFPOST BLOGGER
Laurence J. Kotlikoff
05:59 PM on 05/05/2012
Dear Becky, Obviously, I wouldn't meet with every employer in the country. I'd be speaking to the enter population of medium and large employers via a small number of public meetings. Why not focus your thinking on the substance of what I'm saying? best, Larry
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02:00 PM on 05/05/2012
This country is a total disaster. If you don't have a profession like being a physician, engineer, or similar, you're pretty screwed here. Otherwise, you need to become an entrepreneur, radically cut your expenses, and/or move to a much less expensive country to live in. Anything that can be outsourced for cheaper is or will be soon.