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Laurie David

Laurie David

Posted: October 14, 2007 11:11 PM

Toyota's Betrayal: Oh, What a (Crummy) Feeling!


Okay, I can't shake this. I'm taking it very personally. I'm bummed. I've been a Prius owner since 2000. I've promoted the hybrid in countless interviews. I badgered all my family and friends to buy them. The car was -- is -- brilliant, showcasing good design and efficiency, and moving us a step towards a more sensible automotive future.

Over the years I watched the Prius go from a weird nerdy car everyone thought you had to plug in to THE car to drive. Friends traded in their SUVs and Jaguars and soon the Prius was everywhere. We all reaped the benefits -- customers enjoyed the gas savings, the earth enjoyed the lower carbon emissions, and Toyota enjoyed the limelight. The company deserved all the rewards it garnered for its vision and leadership.

Yet now here comes Toyota, fighting to derail a sorely needed increase in fuel economy standards. Toyota's current actions are unacceptable, depressing, and just plain morally wrong.

You can't have it both ways and expect your customers not to feel betrayed. You can't expect us to take you seriously anymore when you talk about leadership and progress while you're actively working to stop progress.

Wake up Toyota and make all of us Prius, Highlander and Camry hybrid owners proud to be part of the family, instead of embarrassed by your actions.

Make sure Toyota hears from you: http://www.nrdcactionfund.org/toyota_action

www.stopglobalwarming.org

 
 
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01:43 AM on 10/17/2007
Toyota is becoming more American than GM.
10:37 AM on 10/16/2007
Pretty good. Pretty, pretty, good.
09:24 AM on 10/16/2007
My 2cents. I used to work with a guy who bought the Prius when it first came out. It's a computer with 4 wheels. Facinating car. Looks?, well it's what you're into I guess. The mileage difference between the Prius and his Echo wasn't that big a deal. His wife's Prius didn't get 50 mpg and he babied the Echo so he got 34 in town, which in the real world isn't too shabby.
The Prius is hauling two drivetrains around. So, one is dead weight depending on which one is working. (You don't want to pull into to the local garage in one of these)
09:23 AM on 10/16/2007
I'm one of those pickup'drivin' Floridians. Needing a dependable vehicle that can carry building materials I wound up with a recent year model Chevy with a huge displacement gasoline engine.Nicely made but poorly designed, in fact after some research I discovered it (and most other vehicles on the road today) to be about 16% efficient. the other 84% being consumed by 1. restricted intake type engine design in conjunction with electronic fuel injection 2.transmission losses, 3. ancillary loads such as air conditioning.Without too much trouble I was able to find several alternatives among them, A. Hydrogen boosted fuels (hydrogen is available today with a call to your local industrial gas vendor $27/200 cu ft.) necessary conversion of existing vehicles uses forklift technology and can be done for less than $1000 commercially B.GEET type technology, essentially a refinery in your exhaust system . Both of these alternatives by virtue of more complete combustion emit oxygen as a by-product that is CLEANER than the air we are breathing.. Admitted most of us are spoiled by the ease of use our petro-economic infrastructure but these alternatives will become more appealing as the price per gallon climbs ever higher (and our dollars/Ameros become worth less) I haven't even mentioned electric power which once built or purchased would allow one to charge their own batteries perhaps with a Bedini type pulsing circuit and be free of fossil fuels and the grid.
Let's stop letting emotional issues as politics and religion divide us.. Lifestyle doesn't have to mean exploitation..
http://youtube.com/watch?v=hFifFR-4C28
http://youtube.com/watch?v=d5YsK3bwzPM
http://youtube.com/watch?v=a3jH1bQWIRY
Now if I'm able to find and develop these alternative in my spare time with no budget think what Toyota (or Ford or GM for that matter) could do..
07:55 AM on 10/16/2007
Laurie, possibly the reason that they're fighting the federal mandates is that mandates are the worst possible way to achieve the multiple goals that are their targets. It is a supply side solution that does nothing on the demand side. Two steps will do much better: 1. Multi-dollar tax per gallon of gas, 2. Automobile insurance paid for at the pump, per gallon of gas. Those steps will change the demand side very quickly which incidentally, Toyota will be very well positioned to profit from.
09:24 AM on 10/16/2007
The only thing increasing the gas tax is going to do is hurt lower income and lower middle class families more than the skyrocketing prices already have. If you want to talk about the wealth gap in this country, know that it begins with the disparity in the percentage of income the wealthy pay for energy, and the percentage of income the middle class pays for energy. Not everyone can take the bus, carpool, ride the subway, etc. There is absolutely no excuse for the car companies to fight the mandates. The American car companies, in their greed and stupidity (they didn't learn anything from the 70s) have for years and, rightfully so, have been hammered the last few years as nobody was buying their cars and trucks. It won't be long before Toyota begins losing market share, but their executives will be smart enough to know why and change their tune.
07:44 AM on 10/16/2007
Don't kid yourself. Toyota isn't some warm and fuzzy mom and pop operation out to save the world. The Prius makes money, but so does their gas guzzling SUVs and big trucks. They're out to protect their revenue streams, not the environment. At least they sell hybrids. I still haven't seen any hybrids from Ford, Chrysler, or GM.
11:25 AM on 10/16/2007
Ford Escape/ Mercury Mariner - 34mpg city Hybrid
(in the front-wheel drive versions)

http://www.fordvehicles.com/suvs/escapehybrid/

http://www.mercuryvehicles.com/mariner/technology.asp
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wrabbitt
Soylent Green IS People.
11:41 AM on 10/16/2007
look ten years into the future we will all be riding horses while congress debates fuel mileage agendas they need to wake up they ain't been able to get anything done in the past and unless things change they will still be bickering over Iraq,and Gas prices ten years from now if we last that long. partisan politics has cost more lives and money than any war ever could.it don't say ,we the democrats, it says WE THE PEOPLE. wake up before its too late...
05:57 AM on 10/16/2007
I bought a Prius. Perfect town car! No problem except the seats and my back.

Let's put things in perspective. Think Bush, family oil, high prices, more profit, greater wealth, favors, auto lobbyist, corporations.

Bush refuses to sign any restrictions. Why should we blame this on Toyota...all the manufacturers are involved.
05:45 PM on 10/15/2007
Laurie, I got a rather harsh response from Toyota to my NRDC letter as I assume everyone did. I answered that, while I approve the Prius, I am against govt. subsidies for a vehicle made in China.
09:21 AM on 10/16/2007
Darwinfish-
I'm with you on the government subsidies. I'm sick of them for ANY foreign entity, whether it be a company or a person. Everyone gets a break except we the people-U.S. citizens!
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wrabbitt
Soylent Green IS People.
01:36 PM on 10/16/2007
lets take a poll everyone that thinks this sucks raise your hand...................well on election day anyway or e mail your elected officials tell them they will be rewarded for their greed in November...
03:09 PM on 10/15/2007
My idea is to sell gas on a sliding scale. The worse mileage a vehicle gets the more it pays per gallon. This would be a big incentive to move to more economical cars. Seeing that cars that use more fuel polute a lot more this makes sense.
We spend so much of our money on roads I would like to see us move towards a more efficient infrastructure that would make useing less fuel a built in part of the system.
What we have now is stupid and insane.
07:08 PM on 10/15/2007
And this is controlled how? Why not simply double the price of gas, that would achieve the same effect..
07:59 AM on 10/16/2007
willo, that is a great idea, one that I have also considerd. As far as the next post goes, identifying vehicles for emission production would be easy. Heck, you are about to get a national ID card, and a number tatooed on your head! I think we can figure out how to rate cars! If not, forget about terrorists and the like, we would have no chance there. The problem with your proposal, is that once again, wealthy and affluent people are rewarded and poorer, lower income producers are punished. Is that a consequence of your proposal, or one of it's goals? Poorer people tend to drive older, bigger cars, that is all they can afford. I propose something more equitable. You pay according to HOW MUCH YOU MAKE! Yeah, you got it, kinda like communism, only more like Robbin Hood! Better yet, we will charge according to how much your car is worth! Then, you will see the doctors, lawyers, and big time tv producers rushing forth in search of the last Ford Pinto and Chevy Vega!
03:09 PM on 10/15/2007
The problem is not Toyota per se, it's the consuming public that doesn't demand that a more agressive stance by our governments from changing to clean alternative fuels and engines. Toyota assumes the status quo, meaning no real mandate to change our distribution systems to support gaseous, electric, and biofuel alternatives at our homes, work places, and refueling depots. Guess what? No change in distribution alternatives means no change. The Energy/Automotive Oligarchies/Oligopolies/Cartels can talk the talk and never have to drive the drive to change...that is until we wake up and realize that our foreign policy, wars, and high economic and ecological costs are driving us to
an energy based disaster. If an awakened public
and some true leadership raised the stakes, then the move 80-100 mpg's by 2020 would be embraced by the manufacturers. Unfortunately, the Priuses are a placebo that substitute for the real pill that the status quo won't swallow- real change won't occur until the public demands it. Yes, from the government leadership, because the free market isn't in play. That's the underlying issue that we, the consumers don't seem to comprehend...the Blackwaters, the marginal fuel economy targets and actions on the environment, will all continue until the combined pain is intolerable. So don't blame Toyota, blame our own complacency. And it seems like no candidate
will even approach the subject or the subject of lobby money with any courage.
02:44 PM on 10/15/2007
Looking at the posts above, I really have to say I am again unconvinced by Ms. David's take on Toyota. Why is this not directed at lawmakers? Toyota provides great choices. Persuade the public to buy Prius instead of Celica, but don't blame Toyota for offering both.
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shelleybear
07:45 AM on 10/16/2007
For one thing, for better or worse, lawmakers are controlled by lobbies (like car companies for example).
02:42 PM on 10/15/2007
I buy cars based on their cost per mile, not on miles per gallon. If I drive 20K miles a year, the difference in gasoline cost between a 50mpg Prius and a common 30mpg is $1000 or $83 a month, the cost of eating out twice of month for a family of 4. That savings is easily eaten up by the extra insurance, taxes, depreciation and interest of owning a new Prius.

Many people identify themselves by what they drive, and you get Green bragging rights for owning a Prius, but to anyone on a limited income, the Hybrid cars, are a poor investment. Work through the math, if one were to take the new car leap, one still saves money buying a 39mpg Corolla over a 50mpg Prius.


It would take a major govt. subsidy to make these worth the cost, or tripling the cost of gasoline before consumer behavior is swayed to favor the hybrids. Until that happens, consumers will continue to buy the same number of Hummers as they do Prius every year.
03:52 PM on 10/15/2007
The cost delta on 6 year ownership is $3/month...while saving the planet some great carbon emissions, lowering the need for oil and refined oil into gasoline, extra horse power, etc.

Surely you did compare apples to apples, interior, gasoline, etc.?
04:06 PM on 10/15/2007
Here's a good one to compare: The base prius hatchback to the mazda 3 2.3 liter hatchback. The mazda 3 actually winds up costing $20 more per month. :(
02:33 PM on 10/15/2007
i'm disappointed in the Japanese. after all, they (Honda) brought the CVCC into our Country & met amazing stds. no catalytic converter, but no emissions??? these people (the Japanese) can do what we are unable to do, paralysis, etc. chrome covred PU's, no unions to bust. they should STAY iin the lead.!!!
01:38 PM on 10/15/2007
NoFactsJustTruth is on my wavelength. It is not naive to think that other people, even rich ones, don't care at all. They have kids and want the planet to survive for them and for their grandchildren, etc. They just have to REMEMBER that they care. They have to REMEMBER that what they do at work is reflected back at them later on.

Every time I am sitting in BDB traffic (Bumpah-Da-Bumpah, as we say in Boston) I visualize all cars as electric, and I know this will one day happen, and not because I am naive.

Progress does occur. Some people actually care, and if enough carers get their ideas "out there" and teach the kids about alternative fuel sources, etc., positive change will happen. Evolution Happens.

Think positively, speak positively, write letters & emails, call in radio talk shows...eventually others will see the wisdom of solar, electric & wind power.

Jeez Louise! All negativity does is STOP PROGRESS! We say "It cannot be done." and we are absolutely correct. With a crummy attitude like that of course it can't be done! However, if we say "It CAN be done," we will create new ways of looking at these problems, and come up with effective solutions that will keep humans healthier, energy companies happy & make the Earth not only a great place to visit, but a place to put down roots.

It isn't naive. I believe it's one of the reasons we're on this planet...to keep its heart alive for as long as possible. Forever? Yeah, forever!
01:19 PM on 10/15/2007
What's wrong with buying American cars like the Ford hybrid SUV and supporting American workers? I do!
photo
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Binx101
01:47 PM on 10/15/2007
Most Toyotas driven in this country are made by American workers, here in the USA.
02:11 PM on 10/15/2007
Encino Man, Most "Japanese" brand cars sold in America are built in America by American workers using parts mostly made in America. Many Fords and GM cars are built in Mexico, Canada, or elsewhere and even the ones built in the US use many foreign made parts. All car companies are international corporations selling cars in as many markets around the world as they can. Car companies have absolutely no loyalty or patriotism devoted to the US or any other nation.
03:15 PM on 10/15/2007
Only the profits are exported.