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Layla Revis
Layla Revis is Senior Vice President, Global Digital & Social Strategy Director with one of the world's most reputable advertising agencies, Leo Burnett. She began her career in media in the Literary Department of Creative Artists Agency (CAA) and in feature film production at Warner Brothers Studios. She has served as a Vice President at advertising agencies in Hollywood and New York City where she wrote and conceptualized campaigns for high-profile clients including: E! Entertainment, Bravo, Discovery Networks, and Miramax. She has been a writer and Contributing Editor for several publications and international NGO's including: Amnesty International, Art + Living Magazine, The Gender and Development Network, Los Angeles Confidential Magazine, GenArt, Teen Vogue, and Town & Country. In 2007, she founded two travel blogs, and, to cover luxury and eco-travel for the modern adventurer.

She has led grassroots social media marketing initiatives for the non-profit sector as NGO's like Women for Women International - UK transitioned from traditional marketing to the social media space. In addition to leading a women's rights march on London's Millennium Bridge alongside ex-First Lady, Sarah Brown, she has worked with the Women's Reproductive Rights and Assistance Project (WRRAP) to help low income women obtain access to safe and legal contraception. Previously, as a Vice-President with Ogilvy and Mather's Social@Ogilvy team, she brought her understanding and passion for digital media and international development to clients that span the globe including, the Government of Mexico/Mexico Tourism Board, LG Home Electronics/Appliances, and Lincoln Motor Company.

Revis was awarded a Distinction from The London School of Economics where she achieved a Masters of Science in Media and Development and holds a Bachelor of Arts from the University of Pennsylvania in English Literature.

Entries by Layla Revis

Social Media Trends 2016

(5) Comments | Posted January 5, 2016 | 12:36 PM

Brands, agencies, and marketers working in digital media will tell you, innovation happens so rapidly that predicting future trends and reviewing trends from previous years can either be illuminating, or a subtle evolution, as platforms attempt to better monetize their offerings from the previous year's developments. For example, with the...

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Social Media & Censorship: Freedom of Expression and Risk

(0) Comments | Posted July 21, 2015 | 8:30 PM

Immanuel Kant, a central figure of 18th century Enlightenment, once said, "Nothing is divine, but what is agreeable to reason."

Yet, over two hundred and thirty years later in a world defined by nations, states, tribes, borders, and religions, we are still confused as to how to resolve the...

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B2B and Social Media Content Marketing

(2) Comments | Posted October 29, 2014 | 5:55 PM

Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing, with outlines, diagrams, and frameworks that say very much of the same thing, albeit in different shapes, sizes, and formats.

In today's social...

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The Millennial Misconception

(4) Comments | Posted December 8, 2013 | 2:51 PM

For the past three to five years, the subject of Millennials seems to have captivated the marketing world, regardless of whether or not journalists have dug deeply enough into their spending power or investigated the true picture of what is truly a dynamic group of individuals. Much is, in fact,...

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The Effects of Changing Your Name

(2) Comments | Posted April 16, 2013 | 12:34 PM

Growing up, she wore her name as a badge of honor, having been named after her mother's sister who had passed away, suddenly, at the age of 16 from brain cancer.

However, although Michelle Brown had always treasured her name, it also hung heavily around her neck. She felt a...

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7 Must-Have Apps For Travel

(4) Comments | Posted September 20, 2012 | 8:00 AM

Planning a hassle-free trip for one? You're not alone. I'm often hitting the road solo, and sometimes, the most important thing for me is to find the right app to call a taxi when I'm standing stranded on some street corner or the right translation for "scallops" in French ("Coquilles...

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The Future of Film and Social Change

(3) Comments | Posted August 24, 2012 | 7:16 PM

The future of filmmaking and funding is starting to look a little brighter. For the past few years, Hollywood executives who secretly care more about quality and less about the big box office dollar have bemoaned the dissolution of specialty arms like Warner Independent and the consolidation of groups like...

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The Best Social Media Management Tools for 2012

(1) Comments | Posted July 6, 2012 | 5:45 PM

Today, companies looking to automate or organize their social media assets are met with a myriad of options. From customized apps by Wildfire and Fanzila to standardized systems that allow you to manage multiple brand pages like Vitrue and Buddy Media, it appears that now every start-up in Silicon Valley,...

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From Infertility to Asia: One Woman's Journey to Conceive

(7) Comments | Posted April 9, 2012 | 7:20 PM

In today's day and age, you might be surprised to learn that infertility is still a taboo subject, but the inability of women to discuss this painful problem leaves many feeling alone and misunderstood. Sarah Ivens, the founding Editor-in-Chief of OK! Magazine, knows this feeling all too well. As a...

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How to Think Like a Revolutionary

(0) Comments | Posted February 21, 2012 | 7:06 PM

Recently, on a visit with my professional mentor, he introduced me to what he calls, The 4th Way and I was compelled to share his thinking for those in search of inspiration, as well as their own personal or professional mentor. As they say, the teacher will arrive when the...

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Women in Politics, Women in Public Service

(3) Comments | Posted January 10, 2012 | 11:56 AM

"Show me something that is not transformed by the other half of the human race." -- Gloria Steinem

While women played a critical role during the Arab Spring, last month at the Women in Public Service Project event at the U.S. Department of State, Secretary of State...

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Mrs. Fix It

(11) Comments | Posted October 19, 2011 | 5:49 PM

On Friday night in Venice Beach, a featherless and freshly-hatched bird twitched sadly on the concrete sidewalk. Quivering beneath the foot of my good friend, the little hatchling struggled to survive. It was one of those tragic moments when the sweet innocence of life hangs precariously by a thread.

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Beauty and the (Media) Beast

(28) Comments | Posted February 28, 2011 | 10:33 AM

We've all heard that 'sex sells,' but we rarely think twice about it. In fact, it's one tired cliché we've actually grown up believing. Unfortunately, for marketers and consumers worldwide...
We've been lied to.

And while there's no denying that Britney Spears sold records in great part...

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