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Lee LeFever
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Lee LeFever is the founder and Chief Explainer of Common Craft and author of The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand (Wiley, 2012). Follow him on Twitter @leelefever or @commoncraft.

Blog Entries by Lee LeFever

Why Facts Are Not Enough

(15) Comments | Posted November 21, 2012 | 10:09 AM

It's easy to assume that facts can stand on their own, that the mere existence of fact will win any argument or change someone's mind. This is hardly true, especially today. Facts need help. If we want facts to be more powerful and effective, we need to consider how we...

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