Lee is founding partner at Simple, Good and Tasty, a web-based business focused on helping providers of good food to connect with consumers. Before starting Simple, Good, and Tasty, Lee worked to develop great user experiences and terrific products at large companies and internet startups, including Best Buy, Target.com, Accenture, Wize.com, and Bewiki.com. In the past several years, Lee has turned his focus to understanding and improving food systems, focusing on ways that consumers can make a difference, promoting businesses and organizations that are focused on sustainable food, and by making our food systems accessible without “dumbing it down.”