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Leonhard Widrich
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Leo is the co-founder and COO at Buffer, the easiest and most powerful social media management tool. He loves blogging about social media, lifehacking and business. Say hello to him @leowid on Twitter, he's a friendly guy.

Entries by Leonhard Widrich

Why Is Facebook Blue? The Science of Colors in Marketing

(0) Comments | Posted January 16, 2014 | 7:04 PM

Why is Facebook blue? According to The New Yorker, the reason is simple: It's because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says, "Blue is the richest color for me -- I can see all...

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The Origin of the 8 Hour Work Day and Why We Should Rethink It

(19) Comments | Posted January 7, 2014 | 1:05 PM

One of the most unchanged elements of our life today is our optimal work time or how long we should work -- generally, every person I've spoken to quotes me something close to 8 hours a day.

And data seems to confirm that: The average American works 8.8 hours every...

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