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Lesli Rotenberg
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As Senior Vice President of Children’s Media at PBS, Lesli Rotenberg is responsible for the strategic direction of a contemporary, dynamic children’s media service that meets the needs of a new generation of children, their parents and teachers.

Lesli leads a cross disciplinary team charged with content production, web development, multi-platform asset distribution, education resources, marketing and communications for the #1 quality brand for young children with more Emmy award-winning content than any other broadcast or cable network. Over 25 million Americans watch PBS KIDS each week and over 8 million visit PBS KIDS on the internet each month.

Inspired by her experiences raising her own two daughters, in 2006, Lesli led the launch of PBS KIDS’ new multiplatform preschool destination, featuring the top U.S. series among children 2 to 5. The preschool destination continues to be a success with popular series added each year including CURIOUS GEORGE, SUPER WHY! and SID THE SCIENCE KID.

Lesli was named one of the nation’s top 15 “Women to Watch” by Advertising Age, and invited to participate in the prestigious FORTUNE Most Powerful Women in Business Forum. Lesli has received numerous advertising and promotion honors including the 2003 Emmy for Best Commercial, the 2004 CINE Special Jury Award for Best On-Air Promo, 20 Promax/BDA Awards, seven CINE Golden Eagle awards, four CTAM Awards, and three Telly Awards.

Entries by Lesli Rotenberg

5 Tips to Simplify the Holidays

(0) Comments | Posted December 19, 2014 | 5:08 PM

We say it every year; the holidays arrived before we knew it, seemingly out of nowhere. It seems like it was summer just yesterday, but somehow schools are already dismissing for the winter break.

Between school vacation, endless shopping lists, mailing holiday cards, cooking for extended family and traveling...

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Lessons from Mister Rogers for a High Tech Generation

(6) Comments | Posted August 12, 2014 | 9:46 AM

In just a few weeks, my daughter Dani will start her freshman year of college. The thrill of watching her prepare for this exciting new adventure -- from packing up her room to selecting what classes she'll take in her first semester -- is all the more meaningful because I...

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School Ready or Not?

(0) Comments | Posted February 27, 2014 | 12:55 PM

In the ongoing dialogue about how to best prepare students for the future, attention has been focused on our country's youngest learners. Recently, researchers have demonstrated that targeted education for children under five can significantly bolster their future academic and social success. Economists cite the benefits of investments...

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It's Time to Demand More From Mobile Media

(2) Comments | Posted November 18, 2013 | 11:07 AM

When I read Common Sense Media's latest study, I was not surprised to learn that kids' use of and access to mobile devices has exploded over the past two years. As a mom of two teenagers, I have witnessed that explosion under my own roof. My daughters are...

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Closing the App Gap

(2) Comments | Posted March 15, 2012 | 2:17 PM

A recent study from Common Sense Media points out a new and troubling kind of digital divide -- an "app gap" between children from higher-income homes and children from low-income households.

While apps have become commonplace in many affluent homes, the study reveals that lower-income kids are losing...

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More Media: What Does It Mean for America's Kids?

(7) Comments | Posted October 26, 2011 | 12:01 PM

A new study from Common Sense Media confirms what we all know -- our kids spend a lot of time with media. But the study also pulls the curtain back on the type of media children are spending the most time with and, contrary to what you might...

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Cyber-Bullying Education Needs to Start Earlier

(2) Comments | Posted November 12, 2010 | 12:31 PM

We're all hearing and seeing the disturbing reports about cyber-bullying and its tragic outcomes. According to a Pew Internet Research study, 38% of girls and 26% of boys online reported being bullied. But only 10% of those experiencing cyber-bullying tell their parents, according to Common Sense Media.

While cyber-bullying appears...

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Tuning-In During "Turnoff" Week

(8) Comments | Posted September 22, 2010 | 1:20 PM

Turnoff Week, formerly Turn-off TV Week and now in its ninth year, calls for people around the world to turn off their electronics, disengage from digital media and take a moment to think, read and create. It's an important message, but one that is far too simplistic. If we simply...

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