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Lev Raphael

Lev Raphael

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Bookstore Bingo Is Worse for Authors

Posted: 04/19/11 12:15 PM ET

The Huffington Post just ran another edition of Bookstore Bingo, the odd things customers say to staff in bookstores, but most authors can usually outmatch those stories.

When you start appearing in bookstores at the beginning of your career, you're worried about how you look, how you sound, if people are connecting with what you're reading, if you handle the Q&A with wit and substance. You're usually not expecting bookstore bingo.

Nobody prepares you for the fact that being out in public, you're exposed to all sorts of comments, and to questions you could never imagine asking an author yourself.

At one reading on my first book tour, someone aggressively asked me, "What does your book have to say to women?" I was so surprised, my reply was a feeble joke: "It says 'Buy me!'"

Well, what would you have said?

Someone else asked about that same book of short stories, "Why should I buy this book?" I was dumbfounded. I'd done a reading, I'd answered audience questions about the book and myself for half an hour, and this customer still wasn't convinced? A quick-thinking friend standing nearby said, "Well, if you count the number of stories, and check the list price, each story prices out at less than a dollar, and that's a pretty good deal, don't you think?" She did think so, and bought the book.

Someone else who sounded like The Situation came up to me on another tour for that collection and said that my stories seemed short. He wondered if maybe "they left something out at the factory." I assured him the book was printed as I'd written it.

It got more personal than that. Through a very odd chain of events, I ended up on the cover of my first book of short stories. Yes, that's me, back when I was lifting very heavy weights and had a lot more muscle on me. A fan came up to me and said I must have really nice armpits. Another said that he had found my book very inspiring and he read parts of it in the bathroom. He leered in case I wasn't following.

How did I respond to TMI at this signing? "Thanks! I really appreciate it!"

He bought another copy for a friend.

And then there was the guy who wanted to know during Q&A if I was circumcised because I'd written about a Jewish character who wasn't.

I told him to ask my editor.

 
 
 

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The Huffington Post just ran another edition of Bookstore Bingo, the odd things customers say to staff in bookstores, but most authors can usually outmatch those stories. When you start appearing in ...
The Huffington Post just ran another edition of Bookstore Bingo, the odd things customers say to staff in bookstores, but most authors can usually outmatch those stories. When you start appearing in ...
 
 
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08:38 PM on 05/26/2011
Wow, incredible the things people will say. Was this in Canada or the US? I used to go to the
Books
08:55 PM on 05/26/2011
They only printed half my post. I'll start again.
I used to go the Books and Breakfast series at the Ritz in MTL. Never heard such inane questions.
Yoy could probably roll with it and turn it into a short story. I'm planning on reading one of your books, any suggestions on which one I should start with. Good luck with your career.
06:57 PM on 04/20/2011
Wow, the people you describe have chutzpah to the max. Why do you think they had the nerve to say those things, or would they be like that in any setting?
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Lev Raphael
Author of "Book Lust!"
08:20 PM on 04/20/2011
Some people seem to think they can say anything to an author, especially if they're buying or possibly buying your book. Perhaps because they feel the customer is always right?
11:18 AM on 04/21/2011
So it's only in book stores that people make outrageous comments?
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Ellen Hart
Ellen Hart is the author of 28 crime novels in two
02:17 PM on 04/19/2011
Ufda, as my grandmother used to say. I remember a time when a bookseller asked me to come to his store in Canada. I happily agreed. While we were talking about the particulars, he rather ruefully admitted that he didn't know where the gay bars were in town. I told him that was fine. I didn't go to gay bars. He seemed shocked by my reply and said, "But...then...where do you hook up?" I told him I didn't "hook up." That I'd been in a committed relationship for 24 years. His stereotype was screaming so loud that I don't think he believed me. Another memorable authorial moment.
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Lev Raphael
Author of "Book Lust!"
02:58 PM on 04/19/2011
LOL, Ellen!

That reminds me of being on tour and this lovely married couple who were my hosts that evening unable to comprehend that I didn't feel like going to a drag show after my reading and dinner. "But it's great!" they insisted, as if thinking I doubted their town's cultural richness. I told them drag wasn't my thing, and they were shocked.
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ChelleAgain
It's Chelle ... again.
11:37 PM on 04/19/2011
Oh, yay, Ellen Hart!

Lev,
I've never thought about your armpits, not even once.
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Lev Raphael
Author of "Book Lust!"
11:44 PM on 04/19/2011
Apparently you haven't spent enough time with that book cover. :-)
11:15 AM on 04/21/2011
Elle Hart writes terrific mysteries!
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Lowell Thompson
Artist, writer, recovering adman
01:06 PM on 04/19/2011
Lev,

You're lucky. These sound pretty mild. I'd say the most embarrassing thing for most authors is not having anybody show up to even ask you a question.

I bet that's happened a lot more than anyone cares to admit. The book business ain't beanbag.

Right?

http://buythecover.com
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Lev Raphael
Author of "Book Lust!"
01:23 PM on 04/19/2011
Well, remember the category: Bookstore Bingo. It's about what people say, not whether they show up or not. :-)

But my favorite story about that is a well-known author who had two people come to a St. Louis reading, so he took them out to dinner by way of thanks.
11:17 AM on 04/21/2011
If no one shows up, at least you can't be insulted directly. :-)
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Lev Raphael
Author of "Book Lust!"
11:29 AM on 04/21/2011
Too true, though at some point, most authors have to deal with low turnout at an event, bookstore or not. Turnout doesn't matter because as an author you have to do the same good job no matter how many people show up. It's harder, because you have to hide your disappointment, but it has to be done.