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Libby Oellerich
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Libby Oellerich is the Marketing Manager for Nashville Songwriters Association International and the author of The Local Lady- Nashville blog. Follow her on Twitter and Facebook. She is also a graduate of Belmont University.

Entries by Libby Oellerich

Living Life and Letting Go in the Digital Age

(0) Comments | Posted January 30, 2015 | 2:55 PM

I'm not the first person to write about the social media craze and won't be the last. Growing up with social media means I've had the ability to follow every waking moment of someone I met eight years ago. You know the saying, "people come into your life and are...

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What I Learned From Legendary Country Star, Wynonna Judd

(0) Comments | Posted November 12, 2013 | 5:30 PM

Approaching my final semester of college, I can say I've made a step forward in recognizing a glimpse of my life calling. But despite this realization, my life calling didn't arrive in my mailbox during move-in day. During the first two weeks of my freshman year, I was a Biology...

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7 Strategies Local Businesses Can Use to Engage College Students

(0) Comments | Posted November 6, 2013 | 11:34 AM

1. Advertise student discounts and events. Much of a student's time and budget is spent studying and networking. Student discounts will challenge them to step out of their residence hall bubble and become familiar with the community. Advertising for a music and food event (i.e. "College Nights"), pop-shop, or information...

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7 Tips to Expand Your Local Business

(5) Comments | Posted October 3, 2013 | 12:19 PM

1. Be intentional about developing authentic relationships.

Being local is all about community. One of the reasons why small businesses are flourishing is because their owners tend to have more time or make more time to engage with customers and other owners. They play a vital role in the...

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