Lili Gil

Integrated, cross-channel, multi-screen, social, viral, digital, earned are just a handful of the many buzz words recited to thousands of media executives and marketers as they parade from upfronts to newfronts and everything in between. But, who is really delivering? Is there a better mouse-trap to achieve the cultural relevancy...

While most...

Image Source: Felix Cabrera Promotions

Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.

Fast forward now and the New York Times refers to the genre...

For most Hispanic marketers, branded entertainment campaigns and event integrations tend to be limited to the usual Latino events and award shows. But have we forgotten that 62% of Hispanics are U.S. born, making them the emerging majority of Latinos that are comfortable living in the two worlds?...

Yes, I was one of those few thousands of Americans who traded a night-out-on-the town for watching the GOP debate this past Saturday night. But how could you not? In a race of ups and downs and unexpected jabs and blows, watching the leading candidates battle it out for the...

Democrats have been known to be friendly with the Latino community, so much so that in states where "immigration" is a contentious issue, like Arizona, President Obama has already launched a campaign in an attempt to win the 11 electorate votes this battleground has to offer in 2012. Unfortunately harsh...

Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is...

Almost with precise foresight, Valeant Pharmaceutical's vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the...

Photo Credit: Getty

In a town famous for the most entertaining boxing matches in history, the Venetian in Las Vegas was the perfect stage to host a heated Western Republican Presidential Debate that resulted in more upper-cuts than a heavyweight title fight. Counter punching...

It is evident that President Obama's reelection campaign is attempting to leverage his GOP opponents' positions on Social Security and immigration. However, the Republican advantage could be rooted in the Latino voters' top areas of concern which are education, jobs and healthcare; not immigration. This makes Tuesday's Republican...

In a hectic month of market fluctuations and political distractions, most CEO's and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth.

While many board rooms may be discussing the challenges of having to...

Opening on Monday October 3rd including intriguing topics like "Will Latinos Elect our Next President" and "The Transformed General Market" the world's premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week...

Many impressive gatherings of professionals and Hispanic market gurus take place almost weekly around the nation. From ANA meetings to AHAA, HPNG, Latinvision, Geoscape and many more, marketers wanting to congregate and dive deeper into the Hispanic Market have a wide range of...

A replay of Mortimer's moment of panic in the movie Trading Places was the sentiment driving markets to "sell! sell! sell!" as the markets plunged nearly 6% in two days last week, the worst Wall Street has seen since December of 2008.

On Thursday, all three indexes closed down...

"Instead of building walls, we should be building bridges" was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market.

While many remember him as...

The 60th anniversary of the Miss Universe pageant, held in São Paulo, brought together an impressive record breaking number of 89 contestants surpassing the previous record of 86 contestants in 2006.

Within the first few minutes of the gala, a stage-filled of world beauties was quickly reduced to...

After months of frustration and political disenchantment and record low presidential approvals ratings, Obama's job speech might represent a little ray sunshine to a gloomy outlook of political non-sense.

Could this be the plan that finally restores the confidence of the middle-class family, the single mom, the unemployed professional,...

Newspapers today are talking about the 5.8 earthquake that shook up the northeast and the big apple yesterday; however are news almost 5-6 hours after the fact just too late to tell? In a world of social media and instant gratification, people have grown to expect instant communication. Platforms like...

56% contribution, 43% growth rate and only 1.2% of the budget? There is something wrong with this picture...

Between the debt ceiling uncertainty, world markets declining and businesses struggling to survive, one question unites market analysts and CEOs alike; what should we do to grow? Where should we invest for...