iOS app Android app

Lili Gil
Colombian born Liliana "Lili" Gil Valletta is an award-winning entrepreneur, media contributor and a Young Global Leader of the World Economic Forum. Prior to cofounding XL Alliance, Gil served as Global Marketing Services Director at Johnson & Johnson where she became the youngest female executive, cofounder of the corporation’s 10-year-old Hispanic Employee Resource Group ‘HOLA’- Hispanic Organization for Leadership and Achievement- and pioneer of various diversity and multicultural marketing initiatives across the corporation. In a fast changing majority-minority America, Gil’s firm focuses on turning cultural trends into opportunities and profits for the C-suite, public and private sector leaders and organizations seeking to reach and win with multicultural audiences. As she describes it, she is on a mission to “Culturize the board rooms of America.”

Gil is also a frequent business, politics and news contributor to various networks like CNN en Español, Fox News and MSNBC. She is also the creator of the video blog “Moments2CultuRise” on featured by the New York Daily News and creator of

Her unique methodologies of Cultural Intelligence™ and Cultural Economics have been feature in events and workshops at various industry events and at Harvard University, Princeton University, Cornell University, and the University of South Carolina.

Awards and activities include: 2013 New York’s 25 Top Rising Latinos, Latino Leaders Magazine, 2011 Latino Trendsetter Award, 2009 Business Woman of the Year Award by Latin Pride Awards, 2009 Latina Leadership Award by LULAC, Top 20 Under 40 by PODER Magazine. She is a board member of the Women’s Leadership Board of Harvard’s Kennedy School, The Global Diversity and Inclusion Foundation and a member of the National Society of Hispanic MBAs. She has completed post-graduate studies on Global Leadership and Public Policy at the Harvard Kennedy School in Cambridge, holds a degree in Business Administration from Southwestern Adventist University and an MBA from the University of Colorado. She resides in New York City and is married to Chris Valletta, who is a former NFL player for New Orleans, Tennessee and Tampa Bay and cofounder of Mission Athletecare.

Entries by Lili Gil

The Future of American Academics and Leadership

(1) Comments | Posted March 25, 2013 | 11:53 AM

A heart-felt presentation by Mazin Al Masrouri, a senior chemical engineering student from Oman who has bridged his Arab roots with some southern hospitality at the University of South Carolina (USC), has inspired me to reflect on the power of diversity and globalization. Could this be the next generation of...

Read Post

A New Way of Reaching Latinos Online on YouTube: Mitú

(0) Comments | Posted May 4, 2012 | 6:43 AM

Integrated, cross-channel, multi-screen, social, viral, digital, earned are just a handful of the many buzz words recited to thousands of media executives and marketers as they parade from upfronts to newfronts and everything in between. But, who is really delivering? Is there a better mouse-trap to achieve the cultural relevancy...

Read Post

The Gender Crisis in Politics: U.S. Congress Fails at Equality

(9) Comments | Posted March 26, 2012 | 3:59 PM

In the middle of a heated election year, a never-ending GOP race and "white-male-discussions" over contraception and abortion, could the issue with our government be the absence of diversity and a fresh female perspective in places of power and decision-making?

While most...

Read Post

Four Business Lessons from Bachata King Romeo Santos

(1) Comments | Posted February 15, 2012 | 7:06 AM

Image Source: Felix Cabrera Promotions

Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata.

Fast forward now and the New York Times refers to the genre...

Read Post

Bringing Latino Flare into Pop Culture and the People's Choice Awards

(2) Comments | Posted January 11, 2012 | 7:10 AM

For most Hispanic marketers, branded entertainment campaigns and event integrations tend to be limited to the usual Latino events and award shows. But have we forgotten that 62% of Hispanics are U.S. born, making them the emerging majority of Latinos that are comfortable living in the two worlds?...

Read Post

Top 5 Moments From the Iowa Debate: Bachmann, Romney's $10K Bet, Twitter Frenzy and More

(1) Comments | Posted December 11, 2011 | 10:45 AM

Yes, I was one of those few thousands of Americans who traded a night-out-on-the town for watching the GOP debate this past Saturday night. But how could you not? In a race of ups and downs and unexpected jabs and blows, watching the leading candidates battle it out for the...

Read Post

Newt Gingrich Outlines His Strategy to Win the Latino Vote

(76) Comments | Posted December 5, 2011 | 11:21 AM

Democrats have been known to be friendly with the Latino community, so much so that in states where "immigration" is a contentious issue, like Arizona, President Obama has already launched a campaign in an attempt to win the 11 electorate votes this battleground has to offer in 2012. Unfortunately harsh...

Read Post

"Orgullosa" A Movement to Celebrate Latina Pride and Spirit

(1) Comments | Posted November 21, 2011 | 6:38 AM

Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of Latin women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is...

Read Post

Relevancy at its Best: Vitamin Brand Bedoyecta Not Afraid of Day of the Dead

(0) Comments | Posted October 31, 2011 | 6:32 PM


Almost with precise foresight, Valeant Pharmaceutical's vitamin B brand Bedoyecta got ahead of AdAge and its Halloween piece on the Day of the Dead (Día de los Muertos) as a prime opportunity for marketers. While marketers may shy away from the...

Read Post

A Latina Perspective on the Vegas Style Boxing Match at the Republican Presidential Debate

(9) Comments | Posted October 19, 2011 | 8:47 AM

2011-10-19-politics-RomneyPerryCNNDebate.jpg Photo Credit: Getty

In a town famous for the most entertaining boxing matches in history, the Venetian in Las Vegas was the perfect stage to host a heated Western Republican Presidential Debate that resulted in more upper-cuts than a heavyweight title fight. Counter punching...

Read Post

The Republican Debate: An Opportunity to Win over the Latino Vote

(22) Comments | Posted October 13, 2011 | 7:39 AM

It is evident that President Obama's reelection campaign is attempting to leverage his GOP opponents' positions on Social Security and immigration. However, the Republican advantage could be rooted in the Latino voters' top areas of concern which are education, jobs and healthcare; not immigration. This makes Tuesday's Republican...

Read Post

Walking the Latino Walk from the Top Down

(4) Comments | Posted October 7, 2011 | 7:56 AM


In a hectic month of market fluctuations and political distractions, most CEO's and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth.

While many board rooms may be discussing the challenges of having to...

Read Post

Top 5 Reasons Why Latinos Must be on Your Advertising Agenda

(3) Comments | Posted October 3, 2011 | 2:54 AM

Opening on Monday October 3rd including intriguing topics like "Will Latinos Elect our Next President" and "The Transformed General Market" the world's premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week...

Read Post

Breaking Stereotypes: Luxury Brand Executives Address the Latino Opportunity

(0) Comments | Posted September 29, 2011 | 7:31 AM


Many impressive gatherings of professionals and Hispanic market gurus take place almost weekly around the nation. From ANA meetings to AHAA, HPNG, Latinvision, Geoscape and many more, marketers wanting to congregate and dive deeper into the Hispanic Market have a wide range of...

Read Post

Confidence Deteriorates as Fear of Global Recession Gains Momentum

(0) Comments | Posted September 27, 2011 | 11:47 AM

A replay of Mortimer's moment of panic in the movie Trading Places was the sentiment driving markets to "sell! sell! sell!" as the markets plunged nearly 6% in two days last week, the worst Wall Street has seen since December of 2008.

On Thursday, all three indexes closed down...

Read Post

Former Mexican President Vicente Fox Challenges Corporate Leaders to Greater Commitment with the Hispanic Market

(2) Comments | Posted September 22, 2011 | 7:06 AM

"Instead of building walls, we should be building bridges" was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market.

While many remember him as...

Read Post

Critics Wonder Why a Latina Didn't Win Miss Universe

(5) Comments | Posted September 14, 2011 | 7:48 AM

The 60th anniversary of the Miss Universe pageant, held in São Paulo, brought together an impressive record breaking number of 89 contestants surpassing the previous record of 86 contestants in 2006.

Within the first few minutes of the gala, a stage-filled of world beauties was quickly reduced to...

Read Post

President Obama's Job Speech: What it Means for Latinos

(3) Comments | Posted September 9, 2011 | 12:23 PM

After months of frustration and political disenchantment and record low presidential approvals ratings, Obama's job speech might represent a little ray sunshine to a gloomy outlook of political non-sense.

Could this be the plan that finally restores the confidence of the middle-class family, the single mom, the unemployed professional,...

Read Post

New York and Twitter was Shaken Up, Should Businesses Even Care?

(0) Comments | Posted August 26, 2011 | 11:12 AM

Newspapers today are talking about the 5.8 earthquake that shook up the northeast and the big apple yesterday; however are news almost 5-6 hours after the fact just too late to tell? In a world of social media and instant gratification, people have grown to expect instant communication. Platforms like...

Read Post

Latinos: An Obvious but Ignored Golden Nugget for Market Growth

(3) Comments | Posted August 14, 2011 | 10:53 PM

56% contribution, 43% growth rate and only 1.2% of the budget? There is something wrong with this picture...

Between the debt ceiling uncertainty, world markets declining and businesses struggling to survive, one question unites market analysts and CEOs alike; what should we do to grow? Where should we invest for...

Read Post