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Lincoln Mitchell

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Romney Had It Easier When He Had a Primary

Posted: 05/02/2012 12:57 pm

It was only a month or two ago when Republican pundits voiced concerns that a long primary season would damage Mitt Romney for the general election. The long primary season, largely because of the failure of any Republican candidate other than Romney to put together a serious campaign, never occurred. Instead, almost a month ago, before many states had voted, Romney solidified his status as his party's presumptive nominee.

Romney has been free for almost a month now to campaign against Barack Obama in the general election. Not surprisingly, campaigning against a gifted and experienced politician like President Obama has proven more difficult than debating Rick Santorum or trying to raise more money than Newt Gingrich. While Romney may now have more time to shake up his Etch A Sketch and reintroduce himself to the American people, he also must work hard to keep himself and his campaign in the news. Other than speculation about who Romney will choose as his running mate, there is almost nothing about the Romney campaign now which will generate interest from the media. This is a contrast with Obama, who is still president, and so is able to generate news and media coverage very easily.

If the Republican primary were still going on, Romney would, to be sure, still be getting attacked for his insufficiently right-wing background, but he would be able to begin moving to the center by contrasting himself with Santorum or Gingrich while still making some news for regularly winning primaries. A weekly drubbing of a right-wing fringe candidate would help Romney position himself back in the center, but without that, Romney's campaign is a bit at sea, with no real means for keeping people's attention.

Additionally, without the Republican primary to structure Romney's campaign, Romney has, at least temporarily, lost the ability to set the agenda for the campaign. This week, for example, Romney has spent his time criticizing the president for taking some credit for the policies that led to the killing of Obama bin Laden while trying to convince voters that he too would have done the same thing. Whether or not Romney would have gone after bin Laden had he been president is less significant than the reality that Obama has backed Romney into a spot where he has to defend himself in this way.

Romney is in a similar position on the economy, where the days of easily demonstrating his superior knowledge of economic matter against people like Herman Cain, who had a three word answer, "nine, nine, nine," for seemingly every economic problem; Gingrich, whose economic proposals often took a nasty, if somewhat wacky, direction, including his proposal to put low-income children to work as custodians in their schools; and Santorum, who seemed to answer every economic question with a rant about the evils of contraception, abortion or marriage equality, are gone. Instead, Romney has an opponent who, while vulnerable due to the slow economic recovery, is able to speak fluently on the issues and point to a record of some accomplishment.

Similarly, the latest round of attacks on Romney seeking to portray him as a rich, uncaring businessperson with little interest in, or ability to relate to, ordinary Americans are not unusual, but because they are now coming from President Obama, rather than a poorly funded minor candidate like Santorum, Gingrich or any of the other Republican aspirants, these ads are much more effective.

In the heat of even a not-very-competitive primary there are always those who decry the process as damaging to the party, but we are seeing now that this is not always true. Had Romney experienced a long and genuinely competitive primary, he would have been able to spend April and May sharpening his campaign skills and staying in the media. Presidential campaigns are long, but they also require a rhythm and pace. Currently, with the primary season over, and the election itself a few months away, this rhythm is difficult for Romney to master. For the incumbent, this is less of a problem because Obama can begin to merge his campaign with his presidency relatively smoothly, but Romney has no similar approach at his disposal.

It is critical for Romney that he use these months to continue to define himself to broader swaths of the American electorate, but, by failing to break through with a compelling reason for voters to pay attention to him, Romney has allowed Obama to do this instead. During the primaries, Romney consistently sought to present himself, with some success, as the voice of reason and maturity in a crowded Republican field. Now, because Gingrich, Santorum, and Romney's other foils are gone, Obama is the one defining Romney -- but as the out-of-touch rich guy who tied his dog to the roof of his car and who might or might not have gone after bin Laden. For Romney, this is much worse than drubbing Santorum or Ron Paul in a few states every week.

 
 
 

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It was only a month or two ago when Republican pundits voiced concerns that a long primary season would damage Mitt Romney for the general election. The long primary season, largely because of the fa...
It was only a month or two ago when Republican pundits voiced concerns that a long primary season would damage Mitt Romney for the general election. The long primary season, largely because of the fa...
 
 
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05:21 PM on 05/03/2012
So now it's down to Warmonger(D) or Warmonger(R). I think I'll go with Ron Paul.
HUFFPOST SUPER USER
Glen Davi
All Men Are Brothers
04:15 PM on 05/03/2012
Whenever I would hear the MSM talk about how Romney is
head and shoulders above the other candidates during
debates, winning them easily and getting better at it with
his well prepared comebacks, I recognized that was just
hype.

Why, because there is only one subject in which Romney
has any conviction, business. This is who he is. Every
other topic or subject is filtered through that lense.

Business/Economics he feels is his strong suit, his
strength.

I went back and looked at Obama's appearance at the
Republican Retreat in Baltimore, Jan 2010.

He stood there for over an hour taking on what they
thought were there best arguments against him and
his policies. He walked away confident repubs would
never, ever, make that mistake again on live tv.

How Romney believes he has a strong suit against a
president who is accused of being professorial, because
his answers can be so thorough, so complete, on literally
any question you ask him, on any topic, is beyond me.
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HUFFPOST SUPER USER
starchildjg24
Balance, Logic and Humor Rule
10:54 PM on 05/02/2012
Well, what's poor Mitt supposed to do? I mean, he has a fantastic plan to solve all the country's problems, but he can't tell us because then we wouldn't elect him. That doesn't give him much to talk about, does it?
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demisfine
Often correct, NEVER right.
10:40 PM on 05/02/2012
Gellman couldn't expect Mitt to stand up for him.
Neither can we.
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demisfine
Often correct, NEVER right.
10:39 PM on 05/02/2012
Romney is alone on the stage now.
No distracting also-rans to distract our atttention from Romney.
We can see all his flaws.
All of them.
Not much substance to back up the man who has so much money, so many aspirations.
The fact that Ann thinks it's their "Turn" is not enough.
Mitt, alone on the stage, doesn't look Presidential. He looks Pathetic.
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JudgeCCrater
From under a NJ boardwalk thanks to free Wi-Fi!
09:18 PM on 05/02/2012
There's always the old stick-your-foot-in-your-mouth route to gaining press coverage. (R)-Money uses that one quite frequently and I'm looking forward to 6 more months of the same.
seattlejames
Retired military and law enforcement
06:39 PM on 05/02/2012
Now that the primaries are over he will take off the jeans and jump into a suit and try to look presidential during the rest of the campaign. He will recite whatever his handlers place in front of him which caters to the right wing and Wall street. Continue to criticize President Obama for what he's done and hasn't done, etc, etc, etc.
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Carl Caroli
I just don't understand people
06:23 PM on 05/02/2012
Romney wants to go around the country telling different people different things, and hope they forget, and the media doesn't notice. This will be interesting.
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HUFFPOST SUPER USER
urnumbersix
"I am not a Number. I am a Free Man!"
05:11 PM on 05/02/2012
Romney looked kinda sad and pitiful yesterday in NYC with "9/11"-Guliani and pizza boxes... having to give the President his due for Bin Laden -- after having his folks go all over the map to bash Obama on "Bin Laden Day."

...meanwhile, Obama is in Kabul signing agreements on how to end the war.

Mitt really looked sad, holding those pizza boxes....
Heard he got heckled too.

Meet the Heat in the Kitchen, Mitt.
If you can't stay in it, it's not too late to get out.
This could get embarrassing for you and the GOP....
05:11 PM on 05/02/2012
Hiding his tax returns seems to be the only decision Romney has made.
ThinkCreeps
Seriously, it's time.
07:59 AM on 05/03/2012
... and perhaps the most sensible thing he's done in his campaign so far.
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Richard Broderick Jr
want to know better
05:01 PM on 05/02/2012
"It is critical for Romney that he use these months to continue to define himself to broader swaths of the American electorate..."

Want to "define" Mitt? Hey Mitt, how much will you and your estate save in taxes if your tax plan and the Ryan plan are adopted? And who is supposed to pay in your place?
T-Haight
What was wrong with federalism?
04:02 PM on 05/02/2012
Mr. Mitchell should focus more on politics and less on perceptions (especially his own).

Where are the economic victories he credits Mr. Obama with? Continued 8% unemployment? Claims that won't stop? The slowest GDP growth in decades? Sure, the Dow just went back up, which is great - if you already have money. Is that really a winning slogan for Obama?

Two months ago, left-leaning pundits were falling all over themselves about how great it was that Romney and the other GOP candidates were tearing each other up in primaries. Doesn't the end of that portend something good for the GOP too?

Where are the important statistics, such as how Romney and Obama stack up in battle ground states? Should Obama be worried that Rasmussen is showing Romney gaining real ground in states like Florida?

Based on the discussion above, I have a hard time taking Mr. Mitchell's analysis very seriously. He seems like an "in the bag" pundit who is writing whatever it takes to portray Mr. Obama as ahead, sensical or not. At this rate, it won't be long before he pulls a Chris Matthews and starts asking the president for his orders (or talking about the thrill up his leg).
ThinkCreeps
Seriously, it's time.
08:02 AM on 05/03/2012
Readin' not a strong suit of yours?

The end of internecine bickering could have been good for Romney, but he's made a dog's breakfast of it since Ricky Moonbeams pulled out, and looks dejected, old and shallow.
T-Haight
What was wrong with federalism?
10:41 AM on 05/05/2012
I must have missed the part of your post where you tried to make a coherent point. I certainly missed the part where you demonstrated I couldn't comprehend the written word.
09:52 AM on 06/25/2012
I did not pull out of anybody ;P
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debkey
03:58 PM on 05/02/2012
lol.... love that!

Obama 2012
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BrocBrock
03:15 PM on 05/02/2012
Your not in the news if you don't do anything. Romney doesn't have a platform to stand on so what is he to talk about to reporters. How badly Obama has handled everything, & he would have done it differently. Well, he has said that over & over but never says how or what he would have done.
Pres. Obama is just more intelligent and has a gift in getting across an idea to all of us. I think he is one of the smartest people in the world, & I know he is sure of himself & has real feeling for our country. As they say in Texas "He is a real keeper".
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SaucyD
Can you hear me now!
02:27 PM on 05/02/2012
All Rob-Me knows for sure is that he wants the job as President (it's his turn -- as if its a birthrite).....beyond that he nor his party have ANY ideas on getting this country back on track (unless of course you count reducing taxes on the rich and more deregulation).
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Carl Caroli
I just don't understand people
06:24 PM on 05/02/2012
His daddy probably told him so.