The world's population is becoming predominantly female. This year, women between the ages of 40 and 64 will be the largest demographic in the United States and we are just starting to find out what that really means for us.
Today we influence 80 percent of the $2.1 trillion purchased on consumer goods each year. We are the largest segment of the population reports www.brandchannel.com, a website on global branding.
The implications here are profound. Corporations all over the world are focused on just one thing and that's their bottom line. One by one as they realize we are the largest part of that bottom line they will start listening to what we have to say. We have an important message that they better listen to. That message is don't mess with a woman over 40 with credit cards.
Women are very clear on what they don't want. One of those don't wants is looking at other 40 somethings posing naked on magazine covers. Haven't you noticed that you can't pick up any publication without seeing one or more women in their birthday suits? In my opinion, that does nothing to enhance our credibility. Haven't we worked too hard, accomplished too much to be recognized only for our sexuality. In my humble opinion, our buying power is much more seductive. Who said we have to strip down to prove we still have what it takes to get noticed.? Just last week I had this discussion with the The New York Post.
Let's face it society is still struggling to give women their rightful place as leaders. It's really difficult to let go of old stereotypes and accept the fact that we are smart, financially independent and making a big difference in anything we choose to do.
I am christening 2010 "The Year Woman Soar Like Never Before". I know our buying power will be the wind beneath our wings. No longer will we have to follow - it's our turn to lead.
Follow Linda Franklin on Twitter: www.twitter.com/Real Cougar Wom