Linda Kaplan Thaler

Linda Kaplan Thaler

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Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work has become part of the American pop-culture landscape. She has authored and composed campaign jingles that are among the industry's gold standard. Some examples are: "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid" (Toys 'R' Us); "Kodak Moments" (Eastman Kodak) and "The Heart of Communication" (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, KTG has been consistently ranked by industry publications as one of the fastest-growing agencies in the U.S. touted for its breakthrough creative and immediate results. KTG's blue-chip client roster includes Procter & Gamble (Dawn, Swiffer and other brands), Aflac, Continental Airlines, Champion Brands, Kraft Foods, Outback Steakhouse, Pfizer, , Trojan, US Bank and Wyeth (Centrum and Caltrate), to name a few.

Linda and her agency are responsible for some of the most memorable advertising in America. The hilarious quacking Aflac Duck campaign is just one of the agency's cherished accomplishments.

Linda is also a best-selling author. Her latest book which she co-wrote with Robin Koval, titled, The Power of Nice: How to Conquer the Business World with Kindness (Doubleday 2006), demystifies the notion that nice "guys" finish last. The Power of Nice, which has been widely featured in the media including, ABC's Nightline, NBC's The Today Show Time, Business Week, Newsweek, O, The Oprah Magazine, USA Today and the Wall Street Journal. Linda's first book Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book, was also a national best-seller.

In 2005, Linda starred as the host of Oxygen's new television series called Making It Big where young professionals competed for their dream job.

Blog Entries by Linda Kaplan Thaler

Now I Lay Me Down to Text

(7) Comments | Posted March 21, 2012 | 12:01 PM

Last summer I received the dreaded jury duty summons, and -- I plead guilty here -- I struggled to find a reason to be excused. However, when the lawyers asked what my favorite hobby was, I swiftly, and honestly, replied, "sleeping." I was summarily dismissed and promptly went home to...

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The "But" Factor

(15) Comments | Posted July 8, 2008 | 9:16 PM

Yogi Berra once said "you can hear a lot by listening." Well, as someone who listens to consumers for a living, I've found that if you really want to learn what voters are thinking, check out their "buts."

As an advertising professional, I've spent years sitting in focus groups,...

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Fearless No More

(0) Comments | Posted November 17, 2006 | 5:30 PM

Linda Kaplan Thaler was honored by The National Breast Cancer Coalition this week at their inaugural Women Who Get it Right dinner. She gave this speech, highlighting her path to fearlessness.

Thank you Deborah Norville, for those kind words. With three kids, and a nationally syndicated show, I...

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