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Linda Kaplan Thaler and Robin Koval
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Entries by Linda Kaplan Thaler and Robin Koval

Airlines and Travelers: Will They Ever Find Love Again?

(3) Comments | Posted November 17, 2011 | 4:34 PM

With Thanksgiving fast approaching, many consumers are no doubt looking forward to gathering with their families and stuffing themselves full of turkey, dressing, and pumpkin pie. But, they're probably not quite as eager to stuff themselves into planes, trains, and automobiles in order to get there during the busiest travel...

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Marketing Royalties: Why Will and Kate Are Britain's Hottest Export

(0) Comments | Posted December 3, 2010 | 11:52 AM

As we approach the end of another year marked by collective angst over the economy, one bit of news has reminded us yet again how much clout emotion wields in the marketplace. Across the Atlantic, all it took to funnel a potential $1 billion into the British pipeline was a...

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The Folk Hero Franchise: Marketing the Chilean Miner Brand

(6) Comments | Posted October 15, 2010 | 11:16 AM

As a jubilant world watched the Chilean miners emerge into the sunlight after nearly 69 days underground, two thoughts undoubtedly flashed through a lot of minds:

Put the hardhat back on! Your wife knows about the mistress!

Quickly followed by... Ooh. Cool shades!

We'll let the marriage counselors ponder the...

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The Great White Way: How Betty White Has Made Older Cooler

(10) Comments | Posted May 21, 2010 | 3:09 PM

If 30 is "the new 20" and 40 is "the new 30," then what exactly is 88½? As two executives from an ad agency known for creating cultural icons like the Aflac Duck, we think it just might be the new cool -- especially if your name is Betty White,...

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Making Nice in Cyberspace: Planting Positive Seeds in the Virtual Universe

(0) Comments | Posted May 4, 2010 | 11:43 AM

How would you feel if there were a permanent place online where people could anonymously rate you, as they would a restaurant or product, and you had no control over what they said? Unfortunately, we're talking not about a hypothetical scenario, but a jarring new reality, thanks to the recent...

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And the Award Goes to...the Ladies With Laugh Lines!

(0) Comments | Posted March 16, 2010 | 12:19 PM

We live in a culture that places a premium on youth, and nowhere has this been more apparent over the years than in image-obsessed Hollywood. As this year's Academy Awards prove, however, there's a new kind of woman out there, and she's taking Tinsel Town by storm. Today's leading ladies...

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A Nice Change in Presidential Politics: Civility Trounces Sparring

(2) Comments | Posted May 9, 2007 | 4:39 PM

The instruction given to Senator Hillary Clinton was a familiar one: "Senator Clinton, 30-second rebuttal." But the response she gave was radical: "Well, I think that what Barack said is right."

We're referring, of course, to the recent Democratic presidential debates. Senator Clinton was asked to comment on Senator Obama's...

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How We Discovered The Power of Nice

(22) Comments | Posted September 26, 2006 | 6:09 PM

We will never forget the day we gave a huge boost to our business -- by applauding a competitor.

Shortly after we started The Kaplan Thaler Group, we had a small piece of business with a large global financial company. Our client invited us, along with another advertising agency,...

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