Linda Sawyer
Linda Sawyer
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Since 1989 Linda has been a key player in helping Deutsch Inc. reach new heights and become a leader in the advertising industry. It was under Linda’s leadership in 2009 that Deutsch became the North American anchor of the Lowe & Partners global network. This unique model combines Deutsch’s fierce independence and strong culture with a global federation of creative, independent and diverse agencies around the world that allows Deutsch to take it’s business-focused approach to new levels and simultaneously enhance Lowe’s U.S. offering. As Deutsch Inc.’s CEO of North America, Linda has oversight of Deutsch NY, Deutsch LA, Lowe Roche Toronto and Lowe Healthcare.

In 2009 she was honored for her outstanding achievement in the industry with a Matrix Award, presented by New York Women in Communications. She plays an important role on a number of associations including the Advertising Educational Foundation and the American Association of Advertising Agencies (The 4 A’s). She also sits on the Advisory Board and serves as Chairman of the Board for styling salon, Blow. In Seasons 1 and 2 of The Apprentice, Linda made guest appearances and shared her marketing insights.

Blog Entries by Linda Sawyer

Consumer Is King of Media Transformation

Posted March 3, 2010 | 11:05:31 (EST)

What is driving media transformation? One can argue that technological advances have revolutionized consumption patterns. Of course that is true but in reality I think the consumer is really the driver. The consumer of today simply chooses if and when they want to engage. Steve Burke, COO of Comcast, recognizes...

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Notes From the 4A's Conference: Transformation 2010

Posted March 2, 2010 | 10:07:32 (EST)

The irony of transformation. It's a potent word, but what belies such a highly charged state of flux are some fairly enduring fundamentals that really don't change. We've heard from a variety of speakers on how to engage, inspire, respond and create a healthy and fruitful relationship with the consumer....

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Transforming Advertising for 2010?

Posted February 28, 2010 | 18:49:31 (EST)

Featured Blog Post from the 4A's Transformation 2010 Conference

As an active board member of the American Association of Advertising Agencies, I always look forward to attending the annual conference. There are few non-client gatherings I make it a habit to attend annually and the fact...

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