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Lindsey Kesel
In 2002, Lindsey left her production post at a national advertising agency in Denver, sold all of her belongings, and moved to Hawaii sight unseen. She is the founder of Word Rescue Company, a copywriting and idea house that produces content for local and national clients in a variety of arenas, including technology, tourism, and education. She’s also had a hand in reggae festival promotion, live music and album reviews, and travel writing. A self-proclaimed health nut and fitness addict, Lindsey devotes a significant amount of her time to the practice of Brazilian Jiu-Jitsu. In her role as an eco-warrior, she serves as Communications Director for Sustainable Coastlines Hawaii, a Honolulu-based nonprofit that hosts large-scale beach cleanups with the goal of “inspiring local communities to care for their coastlines.” Lindsey is also currently working on her debut novel as well as a children’s book.

Lindsey lives in the Mōʻiliʻili area of Honolulu and can be reached at

Entries by Lindsey Kesel

10 Ways Freelance Life Is Different Than a Day Job

(13) Comments | Posted April 7, 2015 | 5:40 PM

Wouldn't it be grand if you could trade in the tedious predictability of the 9-to-5 grind for 100 percent control of your efforts and the resulting profits, plus the authority to give yourself as much vacation time as you need?

It's really not so far-fetched, I promise. Flexible, on-demand...

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How to Interview: Hawaii's Award-Winning Female Business Owners Share the Inside Scoop

(0) Comments | Posted October 11, 2014 | 1:30 PM

Copyright: convisum / 123RF Stock Photo

It's a jungle out there. You can have a handful of degrees, impeccable references, and a history of making employers happy, but in today's competitive job market (especially in Hawaii), you also need an edge...

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If You Really Want to Change, Stop Trying So Hard

(0) Comments | Posted August 27, 2014 | 1:20 PM

ciaobucarest / 123RF Stock Photo

We've all heard the old adage spoken by the Greek philosopher Heraclitus, "The only thing that is constant is change." Yeah, we know, everything changes all the time, can't count on anything, stability is an impossible...

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The Game Changer Guy: How to Tell When You've Met Mr. Right

(3) Comments | Posted March 19, 2014 | 5:10 PM

2014-03-18-couple.jpg Image credit: wavebreakmediamicro / 123RF Stock Photo

Logic plus experience tells us that there is no such thing as Mr. Perfect... but intuition keeps us optimistic about the existence of our very own Mr. Right. In dating life, we as women...

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The One: How to Tell If You've Met That Game Changer Girl

(0) Comments | Posted February 13, 2014 | 8:45 AM


She laughs at your jokes. She looks equally incredible in a dress or a t-shirt. She's witty, intelligent, fun to be around, and the sex is fantastic. But something tells you it's different this time and you may be face-to-face with...

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The Right Way to Approach a Woman

(13) Comments | Posted January 11, 2014 | 5:24 PM

Image credit: gmast3r / 123RF Stock Photo

I'm sitting in a new Starbucks (new to me) and I get to that happy place -- coffee perfectly doctored, laptop fired up, posture adjusted and fingers ready to fly -- when I notice...

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Find Your Medicine and Use It

(0) Comments | Posted November 16, 2013 | 12:37 PM

Last weekend I had the exquisite pleasure of witnessing the collective Nahko Bear and Medicine For the People live for the first time in Honolulu, and the tribe did something that is rare in today's corporate, profit-driven music scene -- inspired me to be a better person, a...

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How I Cured My Wanderlust

(26) Comments | Posted November 1, 2013 | 4:56 PM

2013-10-28-DSC09074_B.jpg Three years ago, I put all of my belongings in storage and bought a one-way ticket to Rarotonga, an island in the Pacific Ocean that my mother was sure I had pulled out of my imagination. At an early age,...

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How to Nail a Job Interview in 5 Steps

(0) Comments | Posted October 9, 2013 | 9:48 AM

Okay, so the hardest part is over -- your foot is in the door, you got the interview. The date is set and you're meeting with one or more important decision-makers. Now it's time to plan your attack.

Sure, interviews can be stressful. Your entire history is subject to...

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If You're Considering Moving to Paradise, Hawaii's Not Looking for a Fling

(19) Comments | Posted September 17, 2013 | 9:11 AM

HuffPost writer Kiki Von Glinow recently posted an image sequence on moving to Hawaii that received a good number of negative comments. While I believe it was intended to be a lighthearted take on the fact that many people fantasize about leaving their work-a-day lives to escape to...

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Live in the Nectar: Blueprints for Finding Your Sweet Spot of Contentment

(3) Comments | Posted September 9, 2013 | 5:05 PM

In classical mythology, nectar is the divine food of the Gods, an ambrosia conferring immortality on anyone lucky enough to happen upon it. Living "in the nectar" is a metaphor for existing in that sublime state where you feel most joyous and alive. With all the stressors of the modern...

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