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Lisa Earle McLeod
Lisa Earle McLeod is a sales leadership consultant and best-selling author.

Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales organizations.

Her latest book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud is a "Must-read manifesto for anyone who is serious about sales leadership."

Her offerings include keynote speeches, executive sales training, strategy workshops, and sales force consulting.

An inspirational thought-leader who conducts programs worldwide, she has appeared on The Today Show and the NBC Nightly News.

Her 2011 book, The Triangle of Truth: The Surprisingly Simple Secret to Resolving Conflicts Large and Small was named by The Washington Post as a top 5 book for leaders.

She been featured in Fortune, Forbes, The Wall Street Journal, and The New York Times.

Download her latest White Paper: Why Profit is Not a Purpose at

Contact her

Entries by Lisa Earle McLeod

Does Money Make People Work Harder?

(0) Comments | Posted November 25, 2015 | 9:17 AM

She had that way of looking past you, as if she were hoping that someone better was coming along behind you. Her entire demeanor said, "You madam, are a low priority customer." She was the hostess at a restaurant in South Beach. As I watched her, I realized it wasn't...

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Change Is Not the Problem, People Are

(0) Comments | Posted November 10, 2015 | 4:34 PM

We've long been told, "Change is hard." The prevailing wisdom is that people don't like to change.

I was recently dealing with a leader who was trying to make organizational process changes. Very few on the team adopted the new processes. They didn't argue in the meeting when it...

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If You Really Loved Me, You Would...

(0) Comments | Posted November 3, 2015 | 1:01 PM

Her mother let her go to school with roaches in her book bag when she was 7. Their home was entirely dysfunctional, people floating in and out, lots of weed and other drugs. The water and power were often turned off. There were no regular meals, and food was left...

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Everything Is Not Under Control: That's a Good Thing.

(0) Comments | Posted October 20, 2015 | 2:56 PM

Do you even find yourself looking forward to that mythical time when your life is finally under control?

Be careful what you wish for.

Famed racecar driver Mario Andretti once said, "If everything seems under control, you're not going fast enough."

It's tempting to want life to be...

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Is Your Job Making You Fat? 3 Tips to Stay Healthy at Work

(0) Comments | Posted October 14, 2015 | 1:06 PM

Are you finding there's a little more of you to love lately?

If you're a little heftier than you used to be, the real culprit might be stress.

Stress can lower your metabolism; it also causes you to increase your consumption. Mindless eating is a mainstay in...

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Do You Have a Grand Challenge?

(0) Comments | Posted September 23, 2015 | 1:00 AM

If you could wave a magic wand and solve one big world problem, what would it be?

Perhaps you're ready for a Grand Challenge. A Grand Challenge is more than just a moniker; it's an official designation. provides a definition:

"Grand Challenges...

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Ranger Up: How to Stop Being Wimpy

(15) Comments | Posted September 15, 2015 | 7:27 PM

How do you motivate yourself in difficult situations?

I learned a technique from my brother, Jim Earle, a former US Army Ranger to help pull it out of our gut when things get tough. It's a single phrase that has become our business mantra: Ranger Up.

It's not just...

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Take 'Yes But' Off the Table

(0) Comments | Posted September 15, 2015 | 3:47 AM

In some environments it's harder to create positive cultures than others. Phil Moore, Managing Partner of Porter Keadle Moore, an Atlanta based accounting firm says, "As accountants, our job is to find the bad stuff that other people can't see, so it's easy for our default to be negative."

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Why We've Commited to Four Family Dinners a Week

(0) Comments | Posted September 1, 2015 | 12:58 PM

How would you evaluate your parenting? If you're like most of us, you probably do some things well, and some things not so well.

My husband and I have been parents for two decades. We have two daughters. We haven't been perfect parents; anymore than either of our own...

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Is it Okay to Cry at Work?

(0) Comments | Posted August 25, 2015 | 6:24 PM

Traditional wisdom has told us that emotions don't belong at work. This idea isn't just wrong; it's insane.

When was the last time you heard a CEO say, "I wish my people weren't so excited?" Have you ever wished that your suppliers were less passionate? Have you ever wanted a...

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Are You Proud of Your Job? Or Are You Eager to Make Money? Or Perhaps Both?

(0) Comments | Posted August 21, 2015 | 1:39 AM

As someone who studies human motivation, here's what I have observed, when people talk about striving for a bonus, or driving company earnings, they tend to look eager, and frankly quite stressed.

Yet when people talk about making a difference to their team, students, customer, or constituents, they beam...

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3 Things That Will Endear You to Your Family and Friends

(0) Comments | Posted August 6, 2015 | 9:05 AM

I lost my Dad, Jay Earle, last week after a six-month battle with cancer. Regular readers know my father's stories: The skinny 1950s teen who played sax in a dance band with Warren Beatty, the 18-year-old who became a Chief Petty Officer in the Navy by volunteering for dirty jobs,...

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How to Be Persuasive in an ADD World

(0) Comments | Posted August 6, 2015 | 8:56 AM

Everyone wants to influence and persuade. Worthy causes want to attract donors and volunteers. Marketers want you to buy their products. Teachers must persuade students to put their time and attention into the subject.

People who believe in their cause (be it a product, idea, or subject matter) often...

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Lose the Drama, Take the Coaching

(1) Comments | Posted July 21, 2015 | 4:40 PM

Have you ever watched one of those TV shows where people get advice from an expert? It's odd dynamic, people go on the shows for help, but when the experts weigh in they become defensive and resist.

It's an exaggerated version of what happens in any work setting. People...

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Pre-Decision Making: How to Make Better Decisions Under Stress

(0) Comments | Posted July 13, 2015 | 5:14 PM

A critical decision is one that shapes your future, things that affect your career, your relationships, and your reputation.

We often agonize over non-critical decisions. Deciding what kind of car to buy is probably not going to have a big impact on your career. Deciding how to cut your...

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5 Steps for Creating a Noble Purpose Organization

(0) Comments | Posted July 9, 2015 | 1:27 AM

When our firm first introduced Noble Purpose, we had a concept, but we weren't very systematic in our methodology. It was more hit or miss, getting by where we could and figuring things out along the way with our clients. I'm grateful to those early adopters, with their help, we've...

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Why People Don't Say What Needs to Be Said

(0) Comments | Posted June 29, 2015 | 7:39 PM

Last year I was working with the CEO of a pharmaceutical firm that specialized in allergy medicine. He'd just joined the company and was preparing for his first big town hall. As the new CEO, he recognized that people would want to know his plans. He prepared several slides about...

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The Big Problem With Optimists

(1) Comments | Posted June 22, 2015 | 3:38 PM

I confess: I'm an optimist.

I'm one of those people who always look on the bright side and believe that a good attitude can turn around even the most miserable of situations.

The problem with being an optimist is that other people often assume you're an idiot. In fact,...

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The Moment I Decided I Was in Love With Capitalism

(10) Comments | Posted June 16, 2015 | 8:39 PM

I was in China a few years ago with my oldest daughter. We were slightly off the beaten path walking through a village situated amongst several canals.

Keep in mind China is only recently emerging from being a third world country. The canals were beautiful, but they weren't like...

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What the Big Airplane Decision Reveals About Your Job

(0) Comments | Posted June 9, 2015 | 2:16 PM

There's a moment on every airplane when you make a decision.

It's not a life changing decision, but it's a decision nonetheless. It's the moment when you decide - Am I going to speak to the person next to me? Or am I going to ignore them?


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