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Lisa Earle McLeod
Lisa Earle McLeod is a sales leadership consultant and best-selling author.

Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales organizations.

Her latest book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud is a "Must-read manifesto for anyone who is serious about sales leadership."

Her offerings include keynote speeches, executive sales training, strategy workshops, and sales force consulting.

An inspirational thought-leader who conducts programs worldwide, she has appeared on The Today Show and the NBC Nightly News.

Her 2011 book, The Triangle of Truth: The Surprisingly Simple Secret to Resolving Conflicts Large and Small was named by The Washington Post as a top 5 book for leaders.

She been featured in Fortune, Forbes, The Wall Street Journal, and The New York Times.

Download her latest White Paper: Why Profit is Not a Purpose at

Contact her

Entries by Lisa Earle McLeod

Do You Have a Grand Challenge?

(0) Comments | Posted September 23, 2015 | 12:00 AM

If you could wave a magic wand and solve one big world problem, what would it be?

Perhaps you're ready for a Grand Challenge. A Grand Challenge is more than just a moniker; it's an official designation. provides a definition:

"Grand Challenges...

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Ranger Up: How to Stop Being Wimpy

(15) Comments | Posted September 15, 2015 | 6:27 PM

How do you motivate yourself in difficult situations?

I learned a technique from my brother, Jim Earle, a former US Army Ranger to help pull it out of our gut when things get tough. It's a single phrase that has become our business mantra: Ranger Up.

It's not just...

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Take 'Yes But' Off the Table

(0) Comments | Posted September 15, 2015 | 2:47 AM

In some environments it's harder to create positive cultures than others. Phil Moore, Managing Partner of Porter Keadle Moore, an Atlanta based accounting firm says, "As accountants, our job is to find the bad stuff that other people can't see, so it's easy for our default to be negative."

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Why We've Commited to Four Family Dinners a Week

(0) Comments | Posted September 1, 2015 | 11:58 AM

How would you evaluate your parenting? If you're like most of us, you probably do some things well, and some things not so well.

My husband and I have been parents for two decades. We have two daughters. We haven't been perfect parents; anymore than either of our own...

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Is it Okay to Cry at Work?

(0) Comments | Posted August 25, 2015 | 5:24 PM

Traditional wisdom has told us that emotions don't belong at work. This idea isn't just wrong; it's insane.

When was the last time you heard a CEO say, "I wish my people weren't so excited?" Have you ever wished that your suppliers were less passionate? Have you ever wanted a...

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Are You Proud of Your Job? Or Are You Eager to Make Money? Or Perhaps Both?

(0) Comments | Posted August 21, 2015 | 12:39 AM

As someone who studies human motivation, here's what I have observed, when people talk about striving for a bonus, or driving company earnings, they tend to look eager, and frankly quite stressed.

Yet when people talk about making a difference to their team, students, customer, or constituents, they beam...

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3 Things That Will Endear You to Your Family and Friends

(0) Comments | Posted August 6, 2015 | 8:05 AM

I lost my Dad, Jay Earle, last week after a six-month battle with cancer. Regular readers know my father's stories: The skinny 1950s teen who played sax in a dance band with Warren Beatty, the 18-year-old who became a Chief Petty Officer in the Navy by volunteering for dirty jobs,...

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How to Be Persuasive in an ADD World

(0) Comments | Posted August 6, 2015 | 7:56 AM

Everyone wants to influence and persuade. Worthy causes want to attract donors and volunteers. Marketers want you to buy their products. Teachers must persuade students to put their time and attention into the subject.

People who believe in their cause (be it a product, idea, or subject matter) often...

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Lose the Drama, Take the Coaching

(1) Comments | Posted July 21, 2015 | 3:40 PM

Have you ever watched one of those TV shows where people get advice from an expert? It's odd dynamic, people go on the shows for help, but when the experts weigh in they become defensive and resist.

It's an exaggerated version of what happens in any work setting. People...

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Pre-Decision Making: How to Make Better Decisions Under Stress

(0) Comments | Posted July 13, 2015 | 4:14 PM

A critical decision is one that shapes your future, things that affect your career, your relationships, and your reputation.

We often agonize over non-critical decisions. Deciding what kind of car to buy is probably not going to have a big impact on your career. Deciding how to cut your...

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5 Steps for Creating a Noble Purpose Organization

(0) Comments | Posted July 9, 2015 | 12:27 AM

When our firm first introduced Noble Purpose, we had a concept, but we weren't very systematic in our methodology. It was more hit or miss, getting by where we could and figuring things out along the way with our clients. I'm grateful to those early adopters, with their help, we've...

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Why People Don't Say What Needs to Be Said

(0) Comments | Posted June 29, 2015 | 6:39 PM

Last year I was working with the CEO of a pharmaceutical firm that specialized in allergy medicine. He'd just joined the company and was preparing for his first big town hall. As the new CEO, he recognized that people would want to know his plans. He prepared several slides about...

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The Big Problem With Optimists

(1) Comments | Posted June 22, 2015 | 2:38 PM

I confess: I'm an optimist.

I'm one of those people who always look on the bright side and believe that a good attitude can turn around even the most miserable of situations.

The problem with being an optimist is that other people often assume you're an idiot. In fact,...

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The Moment I Decided I Was in Love With Capitalism

(10) Comments | Posted June 16, 2015 | 7:39 PM

I was in China a few years ago with my oldest daughter. We were slightly off the beaten path walking through a village situated amongst several canals.

Keep in mind China is only recently emerging from being a third world country. The canals were beautiful, but they weren't like...

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What the Big Airplane Decision Reveals About Your Job

(0) Comments | Posted June 9, 2015 | 1:16 PM

There's a moment on every airplane when you make a decision.

It's not a life changing decision, but it's a decision nonetheless. It's the moment when you decide - Am I going to speak to the person next to me? Or am I going to ignore them?


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How to Solve the I Hate My Job Problem

(0) Comments | Posted June 2, 2015 | 7:04 PM

Fifty-one percent of employees are disengaged. Eight years ago, I got a glimpse of how to solve this problem. It happened by accident.

A large pharmaceutical firm hired me and several other consultants to help them better understand how to create great salespeople.

How they went...

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Find Grace in the Moment

(0) Comments | Posted June 2, 2015 | 3:09 PM

Ten years ago, I had an 'aha' that helped me become happier, and more effective at work.

It happened when I was in Chicago to run a seminar. From the moment I came up on stage, I could tell that the attendees didn't want to be there. As their...

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What's the Matter with Work?

(0) Comments | Posted May 18, 2015 | 6:00 PM

When I was kid growing up, I saw work in a very particular way.

A lot of it stems from visiting my dad at work, when I was six or seven. My dad worked in a bank. It wasn't one of these glass-windowed banks that you see now that looks...

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Why Your Backstory Matters: The Case of the Boring Accountant

(0) Comments | Posted May 12, 2015 | 11:13 AM

Have you ever listened to a boring accountant?

Not to be dismissive of entire professions, but some groups have a reputation for being less than stellar storytellers. Full disclosure, my husband is a former finance guy.

Now for the tough question, when you describe your own job, do...

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Guilty Volunteer, Please Put Your Hand Down

(0) Comments | Posted April 27, 2015 | 6:11 PM

Are you a guilty volunteer? A guilty volunteer is someone who can't say no but then resents saying yes.

For example, if the emails say, "We need helpers for field day." Do you translate that it into, "The school or church will crumble into dust if you don't help...

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