"At a certain point it gets to be about me, right?"
He was a seasoned professional who'd been in business for years, and when he asked me this question near the end of a sales training program I was giving, I knew that he was struggling.
In his way of thinking, conversations and interactions were either about your agenda, or the other guy's agenda. He saw the benefits of asking the other person questions and learning about their goals to better frame up his own point. Yet as he succinctly pointed out, "You're there to get something done. At a certain point, the meeting is eventually going to have to be about that."
This was a smart, well-intentioned, nice guy who was trying to do right by his company, his employees, his boss, his customers, and also his family. However, like many of us, he believed that he had to choose between two agendas. "It's either going to be about me, or it's going to be about you. We might go back and forth during the conversation, but at the end of the day, I need to accomplish something, and I'm going to make sure I get it done."
That's the quagmire.
We often think, in fact we're frequently told, that the most effective way to achieve our objectives is to single-mindedly focus on our goals. A goal orientation itself is not a bad thing. However, problems arise when we become so focused on our own goals that we don't leave space for anyone else's. We become so determined to get our way that we often alienate the very people we are trying to convince.
How many times have you seen someone so eager to prove his point that nobody else stands a chance? Sometimes even people who agree with them are turned off when it becomes obvious that all they care about is getting their way.
On the flip side, many of us have also experienced the frustration of being so accommodating to others that our own agenda is completely forgotten, which only breeds anger and resentment over time.
The belief that we have to choose between our agenda and the other guy's is a common problem. It's reinforced by our culture and by political parties that stress beating the opponent more than actually solving the problems. By an educational system that expects teachers to pour mountains of information into their students' heads without providing the time or space for the students to add their own thoughts. And by advertising campaigns that spin out sexy thirty-second pitches, encouraging us to buy something today before we have time to think about whether or not we really want or need it.
Is it any surprise that the well-intentioned businessman is wondering when it's going to be about him? Everywhere he turns he hears a one-way pitch from someone else.
The idea that we have to choose between our agenda and someone else's is reinforced at multiple levels, and it's also the default setting of our own minds.
But it doesn't have to be that way.
We can aggressively pursue our own goals AND hold a space for others, at the same time. We can be great listeners AND great talkers. And we can be both empathetic AND commanding.
Research demonstrates that people who think beyond just their own narrow agenda actually have more success accomplishing their goals. That's because when you hold a space for others, they hold a space for you, and together you become smarter and more powerful than either of you would be alone.
But we have to be willing to embrace two agendas at the same time. It is about you, AND it's also about the other guy.
You don't have to chose. Smart people know that you when you focus on both agendas, you're a lot more likely to get what you want, and you're also more likely to create an ally rather than an enemy.
Lisa Earle McLeod is keynote speaker, author, columnist and business consultant who specializes in sales and leadership training. Her newest book, The Triangle of Truth, has been cited as the blueprint for "how smart people can get better at everything." Visit www.TriangleofTruth.com for a short video intro.
Follow Lisa Earle McLeod on Twitter: www.twitter.com/lisaearlemcleod