THE BLOG
10/07/2008 05:12 am ET | Updated Nov 17, 2011

Mastering the Art of Guilt-Free Giving

Give 'til it hurts.

Groan.

Are you tired of being guilted into giving?

Better load up on overpriced wrapping paper and spend Saturday working the cotton candy booth at the Spring Fling or the PTA moms will make you feel like a bad parent.

If you don't send that monthly check to your church you might be risking eternal damnation. Not to mention the fact that the ministry will fail, building will come tumbling down, and the preacher and his six kids will probably be out on the street. At Christmas.

And, who hasn't been shamed into giving a buck to a bell ringer who made eye contact as you exited Target, laden with packages that probably cost more than their entire collection for the night.

We're all familiar with the old adage, 'tis better to give than to receive. If it wasn't drummed into us by our parents, then we certainly heard it from assorted teachers, preachers and all the charities who tug on our heartstrings with photos of starving donkeys in the Amazon.

But what if giving provides more than just a feel-good fix or a way to assuage consumer guilt? What if it actually helps you improve your own circumstances? And what if you don't have to choose between giving and receiving, but you can experience both at the same time?

John David Mann, co-author of the best-selling book "The Go-Giver: A Little Story About a Powerful Business Idea", calls our either/or thinking about giving vs. getting a "treacherous dichotomy", suggesting that while it may counter-intuitive for us to believe that we can give and receive at the same time, we don't have to make a choice between the two.

Business people are usually well schooled in the give-to-get approach, swapping leads or favors with colleagues. But it's usually a tit-for-tat exchange, done with the well-understood assumption that when you give one, you're supposed to get one in return. So they're not truly giving, they're trading, and people who don't stick to the rules are quickly cut off.

However, Mann suggests that one of the secrets of "stratospheric success" is giving - not with the immediate expectation of getting something back - but with a heart that's open to receiving, whenever, wherever or in whatever form the gift appears.

It's a subtle emotional shift, but it can make all the difference in the world.

In "The Go-Giver" Mann and co-author Bob Burg provide a parable about an ambitious young man named Joe, a true go-getter who feels as if the harder and faster he works, the further away his goals seem to be.

Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected returns. Conversely, he also discovers one of the Laws of Stratospheric Success - "The Law of Receptivity: The key to effective giving is staying open to receive."

One of Joe's teachers tells him, "The majority of people operate with a mindset that says to the fireplace, first give me some heat, THEN I'll throw on some logs."

We're probably all guilty of occasionally calculating up the potential return of giving, be the reward a business lead, eternal salvation or simply getting our spouse to quit whining. But on the flip side, those who selflessly give to someone in need often have trouble accepting the same generosity they extend to others.

In "The Go-Giver" Mann and Burg effectively illustrate why the give-to-get model doesn't work in the long run, and also why the one-way give-to-give-to-give-to-give approach limits our own and others' success.

The book - which has created such a buzz CEOs are buying it in bulk for their entire organizations - taps into a universal truth: Giving and receiving aren't mutually exclusive ideals; you can do both at the same time, and you don't have to keep score.

You can't script out exactly how it will work, but when you're open and you give the best of what you've got in every situation, it always circles back to you.

It doesn't hurt, and you almost never feel guilty.

Lisa Earle McLeod is a keynote speaker, author and syndicated columnist, She specializes in helping individuals and organizations turn angst and dysfunction into happiness and success. (No group hugs, trust falls or Prozac required.) Her books include Forget Perfect and Finding Grace When You Can't Even Find Clean Underwear

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