Lisa Sherman is the Executive Vice President and General Manager for Logo, the ad-supported basic cable network for lesbian, gay, bisexual and transgender (LGBT) viewers. Sherman oversees all day-to-day production and operation of the network and reports to Brian Graden, President, Entertainment, MTV Networks Music Group and President, Logo.

As Executive Vice President and General Manager, Sherman is responsible for the day-to-day leadership, strategy and management of Logo, guiding the channel from a creative and branding standpoint. Prior to this position, Sherman served as Senior Vice President and Group Account Director at the New York office of Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies. There, she led the effort to identify and stimulate new business opportunities for the New York office, while serving as the Account Director for several key clients including AOL Media Networks, American Red Cross and Sallie Mae.

Earlier in her career, Sherman served as an executive at Verizon Communications, where she held a number of senior level marketing, advertising and operating positions across 17 years. As the Vice President for Brand Management and Advertising, she directed and implemented Verizon’s advertising, sponsorship and promotions programs, including strategic advertising plans for all Verizon lines of business, with an annual advertising budget of $75 million. In addition, she co-founded the Women’s Sports Network, Inc., a marketing services company specializing in the management and marketing of sports, entertainment and promotions for Fortune 100 companies wanting to reach teens, women and families, through their passion for sports.

Sherman recently joined the board of directors of LIFEbeat: The Music Industry Fights AIDS. LIFEbeat is dedicated to reaching America’s youth with the message of HIV/AIDS prevention. She is a board member of the New York City-based organization God’s Love We Deliver, whose mission is to alleviate hunger and malnutrition in men, women and children living with HIV/AIDS or other serious illnesses by preparing and delivering meals to those unable to provide for themselves. She is also a former executive committee board member of the Human Rights Campaign.

Sherman was the subject of a Harvard Business School case study on authentic leadership, was a 2007 inductee into the YWCA’s Academy of Women Leaders and she is a Metzger Conway fellow at her alma mater, Dickinson College, where she graduated cum laude. She participated in the Johnson Graduate School of Management Executive Program at Cornell University and the Center for Telecommunications Management Executive Program at the University of Southern California. She currently resides in New York City.

Logo is the world’s leading ad-supported cable, satellite, online, mobile and digital entertainment network for the lesbian, gay, bisexual and transgender (LGBT) audience, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B). Launched in 2005, Logo’s cable channel is in more than 33 million homes across the United States and is complemented by a federation of online properties, including LOGOonline.com, AfterEllen.com, AfterElton.com, 365gay.com, DowneLink.com and NewNowNext.com. Logo’s content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL, and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless, and interactive television services can be seen worldwide.

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