08/30/2013 05:07 pm ET Updated Oct 30, 2013

WATCH: NYC Vendy Awards Finalist, Luke's Lobster: Ambassadors of Maine

"Making this lobster roll is like making a peanut butter sandwich for anybody else."

Meet Luke Holden, the president and founder of Luke's Lobster, a sustainably focused Maine seafood company based in New York City. Luke is a proud Mainer, or "Mainiac." Out of his Nautical Mobile, a.k.a The Naughty Mobile, he shares with New Yorkers a taste of his hometown: fresh, simply prepared Maine-style lobster rolls. This is his story.

The NYC Vendy Awards, celebrating the best of New York's mobile food community, will be held Saturday, September 7th, 2013 at Industry City in Brooklyn, NY. I hope you can make it! Tickets for the event can be purchased at Eventbrite here.

Thanks for watching food. curated.! Happy Eating!

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