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Why "Unfiltered" Ginger Ale Just Tastes Better (VIDEO)

03/09/2011 01:59 pm ET | Updated May 25, 2011

"My ginger ale being natural right now is 50% more expensive because we're giving them this natural product with real ginger."

Meet Bruce Cost, the founder of Fresh Ginger Ginger Ale by Bruce Cost, an unfiltered, pure cane sugar ginger ale made in Brooklyn, NY. I started seeing this product pop-up in my local artisan food shops last summer. Being a big ginger ale fan, I was curious to try this interesting looking chunky version of what I'm normally used to. Holding the clear bottle, you can see chopped up pieces of real ginger settled at the bottom. I was intrigued (Bruce calls this his main selling point). Turn it upside down and the ginger pieces launch into soda space, giving you this drink that is just unlike any ginger ale experience I've ever had. I'll be honest, I wasn't sure if I'd like it. But I did. I really liked it. It gave my ginger ale a third dimension - something to chew on. And, it was just so...ginger-y. The ginger ale flavor was far more pronounced than in any ginger drink, ginger beer, ginger cocktail I've had. And now, I drink the stuff all the time!

So, of course, I had to go see the operation for myself, meet the maker and discover how fresh ginger ale gets made. Enjoy this short video tour inside Bruce Cost's Fresh Ginger Ginger Ale factory in East Williamsburg. For being only a little over a year old, I'd say it's pretty impressive to see the number of markets and distributors that already carry his product. And Bruce isn't shy about sharing his future plans, he's eventually hoping to see his creation "in every country around the world."

Current list of flavors (with a new flavor being worked on right now): Original Ginger, Jasmine Green Tea and Pomegranate w/Hibiscus. All of these flavors are very good, but I especially like the Jasmine Green Tea, there's just something so floral and elegant about it. Try it!

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