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Loolwa Khazzoom
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Loolwa Khazzoom is a seasoned public relations manager who has been featured in, written articles for, and/or placed clients in top media including The New York Times, Rolling Stone, CNN, Marie Claire, Forbes, The Washington Post, Self, BBC News, and more. She specializes in working with thought leaders and integrative-holistic medicine practitioners. She can be found at http://www.loolwa.com.

Entries by Loolwa Khazzoom

Cultivate Excellent Brand Ambassadors

(0) Comments | Posted April 18, 2016 | 1:19 PM

I recently had the pleasure of meeting Erin MacCoy, the principal and founder of Madrona Marketing in Seattle, WA. She shared a story about her work in cultivating brand ambassadors for her clients, and I was so impressed by her savvy that I decided to share it with you, through...

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Venues, VIPs and Media: Multitask With Your Book Promotion

(0) Comments | Posted April 5, 2016 | 12:23 PM

A book is a golden opportunity to establish your voice and expertise in a given field, and to otherwise strengthen your platform and raise your profile. Through organizing a strategic book tour, you can use your book to secure speaking engagements at prestigious venues, to collaborate with VIPs in your...

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Nail the Timing for Book Promotion

(0) Comments | Posted March 27, 2016 | 6:29 PM

The biggest mistake authors make is waiting until their books are published, before thinking about reaching out to media. Books are a golden time/news hook for media, so make sure you nail the opportunity by planning well in advance. Especially in the case of mainstream media, editors and producers feature...

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Why 'The Good Wife' Is a Fail

(14) Comments | Posted March 15, 2016 | 3:09 PM

I am perpetually frustrated by television, given the rampant and garden-variety ways that women are denigrated, in ways both subtle and blatant. Some shows have come close to passing muster, or have passed muster for the first season or two, before falling back on the same-old, same-old plot lines that,...

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Should You Self-Publish or Pursue a Mainstream Publisher?

(6) Comments | Posted March 14, 2016 | 1:29 PM

Over the past month, I have fielded numerous inquiries about book development and promotion, so I figured it would be helpful to share with you my tips for both. In this first installment, I'll focus on the starting point question of whether to self-publish or pursue a mainstream publisher. There...

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Need Help, But on a Budget? Hire an Intern.

(0) Comments | Posted March 4, 2016 | 4:25 PM

Summer is around the corner, and there are a plethora of super intelligent and passionate students looking for free work opportunities. If you're in need of another hand on deck, but you don't have the budget to hire an employee, consider hiring an intern. Students will be grateful for the...

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Expand Your Media Reach

(0) Comments | Posted February 16, 2016 | 3:38 PM

Just because you're in the field of holistic health does not mean you need to stay sequestered in holistic health media, or even in health media. By thinking expansively and creatively about who you are, what you do, and whom you serve, you can position yourself as relevant for a...

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Marketing for Renaissance Types

(0) Comments | Posted February 9, 2016 | 2:25 PM

Conventional marketing wisdom has it that if you wear multiple hats, you have to choose one of them and focus on it exclusively, so as to run an effective marketing campaign. I disagree. I see that approach as cutting off a vital stream that flows into a powerful river. My...

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Get into Top Media

(0) Comments | Posted January 21, 2016 | 1:15 PM

The core principle of getting into top media is this: It's a methodical, holistic, step-by-step process. While top media outlets occasionally feature "newbies," ie, those not previously featured in other media outlets, they primarily look for individuals who already have established themselves in magazines, newspapers, blogs, and television,...

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When Your Dog Is Free, I Am Not

(52) Comments | Posted January 16, 2016 | 1:50 PM

As a dog owner, you may find leash laws to be anything from unnecessary to unreasonable, especially if you have the sweetest dog to roam the face of the planet. You may think the only reason a dog should be restrained is if it is aggressive, inclined to attack people...

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The Mixed Blessings of Being a Thought Leader

(0) Comments | Posted January 15, 2016 | 8:48 AM

From a marketing perspective, being ahead of the curve is a mixed blessing. On the one hand, it gives you an edge, because you offer something fresh and unique that meets a currently-unmet need. On the other hand, people may not yet have a reference point or value...

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Marketing for the Socially Conscious Set

(0) Comments | Posted January 15, 2016 | 7:46 AM

Tad Hargrave, founder of Marketing for Hippies, specializes in helping activists and other socially conscious individuals learn how to market their products and services in ways that are in alignment with their souls. As an activist/educator-turned-publicist/marketing specialist myself, I have intimate knowledge of the queasiness one can feel about marketing,...

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What Exactly Do You Mean?

(0) Comments | Posted April 14, 2015 | 9:12 AM

When I was in high school, a friend made some complaint about "the Chinese kids." It bothered me that she effectively used "Chinese" as the qualifier for behavior she found to be annoying. "What do you mean 'the Chinese' kids?" I asked. "You know," she said, "the ones who hang...

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5 Steps to Becoming a Recognized Thought Leader

(1) Comments | Posted May 9, 2014 | 3:29 PM

Sales and status are inter-related but not the same thing; you can turn a pretty profit while remaining obscure. To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one. Here's how:

...
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4 Basic Principles of a Successful Mobile Marketing Strategy

(0) Comments | Posted February 25, 2014 | 10:58 AM

Waiting for my computer to get fixed at a local electronics store recently, I killed time by wandering around and checking out the merchandise. Amidst a display of cool gadgets in the front of the store, I saw a box of SodaStream, a water-carbonating device. As I read the copy...

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Get Your Blog On! The Important Role Blogging Plays in Business Development

(0) Comments | Posted December 24, 2013 | 3:31 PM

I love social media. I relate to it as a giant party or never-ending conference, in which I get to meet countless awesome people in my areas if interest. Through Twitter, I recently became acquainted with Mandy McEwan, the founder and CEO of Mod Girl Marketing. I love...

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5 Tips for Successful Online Marketing

(0) Comments | Posted December 17, 2013 | 2:50 PM

I recently became acquainted with online marketing strategist Shane Jones, after he left a comment on one of my previous posts. I read through his site with great interest and saw, from his own blog posts, that the man knows his stuff. We had a few conversations by...

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What Do You Do, and Who the Hell Cares?

(0) Comments | Posted December 2, 2013 | 8:16 AM

Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground. To ensure that you understand just what this triad of business basics is all about, I'm going to break it down for you...

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1 Good Reason to Use a Blog for Content Overflow

(0) Comments | Posted November 6, 2013 | 1:24 PM

I work primarily with people in the health and wellness industry, a demographic that is keen on educating the universe about self-care strategies, regardless of whether someone becomes a client or not. The inclination is noble and touching and lovely and yada yada, but it has a nasty habit of...

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8 Menu Items that Optimize Your Website

(0) Comments | Posted November 4, 2013 | 1:11 PM

One of the ways to optimize your website is by making it easy to navigate, so that people stay on it and engage with your content. Think of menu tabs on websites as labels on kitchen cabinets: When visitors walk into the kitchen, they want to know exactly...

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