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Lori Culwell

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Social Media for Writers: Get in There and Prove Them Wrong!

Posted: 08/03/10 03:51 AM ET

I think if there's one trait about me that has served me the best while at the same time annoying the most people, it is that I will absolutely not tolerate being told that I cannot do something. "No" is the one word that makes me almost pathologically have to find a way, if for no other reason than to go back to the original nay-sayer and proclaim "See! It could be done -- you just lacked the vision!"

Yes, it is richly ironic that I chose to be a writer and yet I find rejection so odious. I get it.

Now you're wondering how this applies to you.

A couple of years ago, I decided I was going to write a novel. Was I a celebrity, did I have a book deal, or did I once date Hugh Hefner?

No. I just wanted to write a novel. Is that so wrong? I had hope when I started. And yet, even before I was done, the chorus of "that's so hard" was upon me. "It's impossible for an unknown writer to sell a novel these days" turned into a cascade of rejection letters and emails from interns at agents' offices, then editors, publishers, even well-meaning writer friends. The manuscript was barely even done before it was finished, as they say.

But, here's the thing -- I knew the novel was good, and I knew it would sell, and even though I didn't relish the idea of self-publishing, by then I was on a mission, not only to put the book out, but to convince the world, one person at a time if necessary, that my book belonged on their summer reading lists.

Enter social media: MySpace, to be exact, and Twitter, and Facebook, and anything else I could think of. When the self-published version came out, I spent hours (HOURS) on social media, friending every person I could find who said they liked a book similar to mine, talking to them personally, reading about them, and convincing them that they should read my book for their book club. Social media was my book tour, my publicist, and my connection to people who were interested in my writing. Did it take as much effort to promote that book as it did to write it in the first place? Actually, it probably took more.

But, eventually, guess what? That novel caught on through word of mouth on social media, and the self-published edition sold so many copies that Simon & Schuster bought it and re-released it.

My point is this: if you have the inclination, WRITE THAT NOVEL, and when your friend, or your agent, or your English teacher says "it's impossible to sell a novel," print out this article and show it to them, then go back to Twitter, and Facebook, or LinkedIn, or wherever your target demographic is hanging out, and talk up your book. Social media is the great equalizer that makes it possible for things like this to happen.

Here are some bullet points, just to guide you on your way.

1. Books are business. The fact that agents/ publishers are rejecting you has less to do with your writing and more to do with the fact that you're not Lauren Conrad, whose built-in audience guarantees bestseller status and a ton of copies sold. Think I'm wrong? Please go now to the New York Times Bestseller list and look for famous people with books. Are they better writers than you? Nope. Just better known. Now go back to your social media.

2. Numbers speak louder than words. If you are rejected by your list of agents and publishers, your next step is to put that book out yourself, then use whatever tools necessary (I recommend social media) to sell enough copies that Big Publishing America has to come back and admit it made a mistake. In case you're wondering how this feels, let me tell you from first-hand experience:

IT. IS. F%*&ING AWESOME.

On that day, you will need to hold your hand over your mouth to squelch the words "I TOLD YOU SO," and you will proudly take to your Twitter account and proclaim your victory.

3. Seriously, get in there. In case you're a technophobe, I must remind you that social media is free, and it's there to connect you to your readers. Take that energy you're using to be frustrated, go out, and find your audience. If you need help, feel free to get in touch with me. I have heard everything once, and (like I said), I LOVE proving people wrong.

 
 
 

Follow Lori Culwell on Twitter: www.twitter.com/loriculwell

I think if there's one trait about me that has served me the best while at the same time annoying the most people, it is that I will absolutely not tolerate being told that I cannot do something. "No...
I think if there's one trait about me that has served me the best while at the same time annoying the most people, it is that I will absolutely not tolerate being told that I cannot do something. "No...
 
 
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03:35 PM on 08/14/2010
Hi Lori,
I think that what you said in this article is interesting. I have some manuscripts unpublished that I am yet to publish, but I have so many discouragement here and there. One of the top cursor of the discouragement is finances...I am kind of going through rough times trying to save out some money, on the side. Your statements are truly inspiring and I think that I have been sitting on my writing destiny by allowing financial constraints to be the stumbling block of the sucess.
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Daniel R Cobb
03:06 PM on 08/04/2010
Lori, thanks so much for the encouragement! And congrats to your success. You did it! It really must feel fantastic.
So I've self-published it, it's getting great reviews on Amazon, I'm promoting it book groups and other sites. Lord, this feels like more work that the writing was. But when a fresh review of te book comes out and a woman from California says "This book blew me away" -- I am so gratified. What a great rush. So I keep going!

Lori, thank you so much for the pep talk! And keep writing!
http://www.themine-thebook.com
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Lori Culwell
11:44 PM on 08/04/2010
Thanks Daniel!

Also--anytime someone gives you a review like that, I say let the ENTIRE WORLD know about it! Put it on the website for your book, tell everyone, etc etc.
01:01 PM on 08/04/2010
It's great when other people talk about an author or a book, but when the author is out there on the social media sites plugging their books, they lose me. The more I see of an author, the less I want to read their books. Once that curtain is pulled back, the mystery is gone and I just dont' care anymore.
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Daniel R Cobb
03:20 PM on 08/04/2010
Scoutxx,

For me, I am either interested in the author's work, or not. Sure, there is some mystique to the writer, who he/she is, all of that, but frankly, we're just people. I'm married, have kids, my yard has too many weeds and slugs are eating my basil! (I love basil, danged slugs.)

But we writers, well, we get a huge kick out of writing. We love to create the story. We like to watch the world, observe, and reflect back to the reader those things we think are worth noting and remembering. Some of the best memories I have are from reading fiction, images and people created on paper and in my mind as I absorb the story. But Saul Bellow put his pants on one leg at a time. :-)
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Daniel R Cobb
01:42 AM on 08/05/2010
BTW, I am definitely NO Saul Bellow! But I still think he put his pants on just like I do. :-)
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Lori Culwell
11:45 PM on 08/04/2010
The question is, how would you even KNOW about our work if not for social media, if Big Publishing America won't give non-celebrities a chance nowadays? Writers have to be out there getting to know potential readers-- it's the only way!
12:44 PM on 08/04/2010
Lori, this article had me grinning ear to ear all the way through. For so long we're told to reach for our dreams, only to get shot down as soon as we take a risk. Naysayers be damned. I'd rather risk failure than live a life of monotony. On behalf of Cafe Lopez - it's less about the downfall of traditional publishing and more about seizing the reigns over our lives as writers. Thank you.
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Lori Culwell
11:46 PM on 08/04/2010
Thanks so much Cafe Lopez!
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LynneSpreen
www.AnyShinyThing.com, For Smart Women
11:07 AM on 08/04/2010
Great post, Lori. Along the same lines is a very helpful book by Christina Katz, "Get Known Before the Book Deal," which confirms what you are saying. First bit of wisdom I gleaned: to ask why do I write? Answer: for the love of it, for recognition, to be of service to my niche (Boomer women), and hopefully, for money. So if those are my goals, isn't a book just one means for reaching them? What about blogging, speaking, magazine articles, ebooks, etc.? Now I get it: I'm not just a writer - I am a business person who specializes in issues that are important to Boomer women.

On the other hand, such a lovely, well-rounded approach can also lead to loss of focus and inefficiency if one isn't careful!
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Lev Raphael
Author of "Book Lust!"
09:17 AM on 08/04/2010
Experienced authors needs this advice too! Many are leery of Twitter and Facebook and blogging. Lots don't even have their own web sites. It's practically a part-time job maintaining content for your web site, which I do along with reviewing for a local public radio station, writing a monthly column for
the on-line magazine Bibliobuffet.com, staying active on Fb, and now, blogging on HuffPo. But it's also fun.
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LynneSpreen
www.AnyShinyThing.com, For Smart Women
11:09 AM on 08/04/2010
"It's also fun." There's the rub, Lev. Networking is fun but it can lead to a whole lot of procrastination. I had a blast yesterday creating a Mad Men avatar for my Facebook profile! Kinda had to ignore the fact that my book outline didn't get done :)
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Lori Culwell
11:48 PM on 08/04/2010
Hey, I have a whole business doing this-- I know what you mean! By the way, I'm totally going to check out Bibliobuffet.com!
02:57 PM on 08/03/2010
Thank you so much for sharing your expertise. I think this is exactly the kind of encouragment
budding writers could use, so I'm sharing this post with our community.

Kathy, on behalf of Fictionista Workshop.
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Lori Culwell
04:15 PM on 08/03/2010
Thanks Kathy! It's my pleasure.
01:01 PM on 08/03/2010
I must say I know Lori AND I am a web professional too... Lori is spot on, it has never been easier to self publish successfully than it is today, thanks to the internet. Not only can you write & self publish a book, you can make an album and get it sold on itunes. Skies the limit.
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Lori Culwell
11:48 PM on 08/04/2010
Thanks steffies!
04:06 AM on 08/03/2010
This is fascinating. Could Ms. Culwell be on to something? I may take advantage of her generous offer of personal contact, as I am a "technophobe", in other words, I didn't grow up with computers. Yet, many have told me, ( and I have always thought), that I have an historical novel in me, somewhere. I have the requisite education, but my anonymity has always seemed crushing.