Lotta Alsén has a MSc in International Economics, is a social entrepreneur, business & success coach and author. She has founded and led several companies as well as non-profit organizations.

Lotta Alsén is the founder of CORE, a European coaching method & program, funded by the European Union, teaching women to become entrepreneurs and leaders. From having been met with a lot of resistance, the program eventually became supported by the European Union and the Swedish government, making it one of the largest projects in Sweden focused on women entrepreneurs. During its five years of duration, the program became very successful, where more than 2/3 of the hundreds of participants either started a business or became promoted. Due to its success, the method is now being licensed in Europe and is rapidly spreading.

She's now launching The Heroine's Journey, a program teaching women how to make money, step into their powers and change the world. Her goal is to license this program to help other women become successful entrepreneurs AND have a bigger impact on the world. Her big mission is to empower women through money on a global basis, also in developing countries, to change the way we do business and ensure the survival of the planet.

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