09/20/2009 05:12 am ET | Updated Nov 17, 2011

Why Does Money Make Us Crazy?

People will readily imbibe a cocktail of slugs and worms if there's a remote chance of winning a few thousand dollars. Friends and partners, more often than not, become bitter enemies over a will, a contract or a perceived financial injustice. And people stay in jobs and relationships that are long past their due date because of financial reasons.

Why does money make us crazy? Well, it's quite simple. Money represents survival. It's correlated to our first power, our base-line and our most primitive instinct. If something, or someone, threatens our survival, we will do what it takes to defend ourselves. Money also represents our sense of self-worth. People who have money are perceived as 'better' and more powerful than people with no money.

In spiritual, non-profit and in a big number of women's circles, these salient truths are often shoved under the carpet, and especially making money is represented as a necessary evil, and another piece of evidence of a consumerist money-obsessed life-style. Even in prosperity circles, the underbelly of money is seldom recognized. Instead, the focus is on 'the laws of attraction', 'positive thinking', and on how to 'think yourself rich', forgetting that money represents a gigantic subconscious cobweb of attachments. There's no way we can shift our mindset before we acknowledge, and become more aware of our relationship with money and what it really means to us.

It's similar to sex. The more we repress one of our most basic needs, the uglier it gets (think the Catholic church and sexual abuse). Our first step of liberation is to acknowledge that money
is the equivalent of what our ancestors saw in a fallen prey - a few weeks, or months, of survival.

As long as our minds and bodies are focused on survival, we are stuck at our lowest expression of our potential. If we want to be of more service to society, we have to acknowledge that we have to first learn the skills, tools and mindset of making money. For people seeking employment as a way to ensure money-making, it's a bit easier. They need to be sure they can package their
skill sets, and passions in order to fit into a defined need by a presumptive employer, and thereby tap into an existing system. For those of us striking out on our own, as entrepreneurs or
solopreneurs, it's more challenging. We need to find out what we are passionate about and can offer that other people value and are prepared to pay for. But we also need to create the system needed to package, market and distribute our offer. And above all, if we want to be financially successful, we need to figure out how we can leverage our offer. An example of this is to ask yourself: Should I start a coffee-shop (the dream of many women), which equals small leverage, or do I build a Starbucks (the dream of many men), which equals big leverage?

Money makes us crazy because we know we need it to survive, and when our survival is threatened, logic and compassion flies out the window. This doesn't mean that money should be the focal point of our existence; to the contrary. It only addresses the most basic aspect of our humanity. Yet, unless we are incredibly enlightened, we can't move upwards until we've created a foundation to build on! Stay tuned the coming weeks for learning how to create this foundation!

Lotta Alsén teaches women how to make money, step into their powers and change the world. She has a MSc in International Economics, is a serial entrepreneur, business & success coach and author. Read more at, or follow her blog at