I belong to many LinkedIn Groups and most have a post where you are supposed to introduce yourself. Reams and reams of people post in these threads hoping to reach out to their target audience or magically appear so attractive that the group members think:
'Oh I simply MUST get to know that person.'
Well here's a truth. Posters in this thread get no hits from this method. Why?
Because its untargeted and uninteresting. Basically it's spam -- or at the very least -- bacon (yes, that's a real term as I discovered the other day and not just something that's tasty in a sandwich after too much beer the previous night ... ;-)
This is one sample introduction:
Thank you for the opportunity to introduce both myself and the company I represent. My interests in being part of this group is to develop my business and communicate with people who have an interest in both supporting what we do in the charity sector as well as the development of our charity membership.
Would you connect with this person? Blah. There is simply too much online noise nowadays for any single person to be heard and technology has transformed our marketing techniques from outbound (characterized by prevalence and push methodology) to inbound (word of mouth and personalization). In techno-speak, you want your one-to-many relationship to be bi-directional.
And that means creating a relationship with every single person in your network. Impossible? No. Difficult? Yes.
Top three tips....
And I'll tell you another thing -- it got me a fair few responses :)
I started an online consultancy. It made me want to drink copious quantities, smoke myself into oblivion and hit my head against a brick wall. Instead I wrote a blog.
Follow Louisa Leontiades on Twitter: www.twitter.com/moneydecisions