Luther Lowe joined Yelp in February 2008 and serves as the Business Outreach Manager. In this role, he works to educate local business owners about the valuable role they play on Yelp. He meets often with business owners across the country and works closely with the different divisions within Yelp to develop and execute products and best practices that further speak to the needs of local businesses. Previously, Luther worked as a Special Assistant to retired General Wesley Clark. He holds a B.A. in government from The College of William & Mary.